Iconic British Luxury Brand

Play Of Colours Deluxe

The British luxury brand’s store in the illustrious Passeig de Gràcia in the heart of Barcelona has undergone an impressive facelift. The different departments encourage customers to immerse themselves in a world of sophisticated presentations of colour and materials – carefully attuned to the exclusive clientele of the fashion house that is famous for its fabrics with the checked pattern. Mirror-finish stainless steel, glass display cases and furniture, sumptuous fabrics and carpets, waveshaped wall elements and surfaces with a high-gloss finish are central components of the new store concept on the magnificent Catalan boulevard.

Facts

LOCATION: Barcelona, Spain

SALES AREA: 538 m²

OPENING: 07/2020

SERVICE: Design Engineering, Value Engineering, Manufacture, Installation

ARCHITECT: Design by brand inhouse

SECTOR: Luxury Fashion & Accessories

Talking To

shops: What special requirements were placed on production and logistics to realise such a high-quality store?

Mario Orac

Manager

Orac: The walls were covered with special curtain-shaped cladding that had to follow the complex geometry of the historical building. We have used 3D scanning technology to capture the shape of the rooms. All areas needed to be refurbished within a tight timeline that was aimed to keep the store continuously operating. Logistically it was a demanding project due to covid-19, which was raging in Spain at that time, as well as limited storage area and access to the store in the very center of Barcelona.

shops: What is the highlight of the store in Barcelona?

Orac: The historic building with its marble columns is absolutely impressive. A fine detail: the clever positioning of the mirrors makes the rooms appear larger and even more powerful.

shops: What makes working with international premium brands so exciting for you personally?

Orac: Working with premium brands is always a special experience. We are collaborating with leading international architects and designers. The stores are located on historical landmarks in the various European capital cities. Each project is a new custom-tailored store that requires lot of architectural and engineering know-how in order to be executed successfully.