1 minute read
Liebherr
Cool Brand Building
FACTS
Advertisement
LOCATION: Vienna, Austria
SALES AREA: 180 m²
OPENING: 08/2020
SERVICE: Concept, Design, Planning, Manufacture, Installation, Shop Equipment, General Contracting, Lighting;
Digital Retail: Digital Signage, Electronic Shelf Labeling, Interactive Applications, Software Development
ARCHITECT: umdasch
SECTOR: Consumer Electronics
CONTACT: liebherr.com
The visitor numbers and the length of stay in the wine section are recorded by umdasch with smart People Counting together with Gender Recognition. Along with the so-called umdasch xShelf Suite, which records all digital solutions – thereby supporting sales with the collective information –, product ranges can be continuously optimised, special offers advertised in a more targeted way and the customer journey therefore designed more attractively.
