2020 The Year For Mobi Powered by Storifi.app le E-Commerce Growth
Introduction
Highlights
Why is 2020 The Year of Mobile ECommerce? High Growth Rate of Mobile eCommerce The proliferation of Mobile E-Commerce App Amazing User Experiences on Mobile Applications Social Commerce is Much More Convenient
Why is 2020 The Year of Mobile ECommerce?
The past few years have seen a major shift in the development & advancement of mobile technologies, particularly for mobile e-commerce & digital marketing.
New & innovative technological solutions are changing the landscape of mCommerce platforms to a large extent. Add blazing fast internet speeds i.e. WiFi, 4G & 5G wireless networks, evolving smartphones & easy-to-use mobile apps and you get a winning mobile e-commerce formula.
This phenomenon is leaving major eCommerce platforms behind due to the high penetration of mobile phones among people, increased usage of the internet via smartphones & utilization of mobile applications for a majority of daily tasks.
Even, Google changed an important website ranking factor – from desktop-friendly websites to mobile-friendly websites. So, now eCommerce websites have to load properly & quickly on mobile phones if it wants to get high search engine rankings.
Here are a few reasons why 2020 can be considered as the year of mobile eCommerce.
High Growth Rate of Mobile eCommerce
COVID-19 might have slowed the economic growth of a majority of countries, but it has pushed customers to use mobile devices for purposes like:
Grocery & Essentials shopping Clothes & Accessories shopping Ordering Food products Ordering Medical supplies This newfound love for mobile eCommerce apps & mobile-friendly websites was quickly identified by leading eCommerce organizations, online stores like Shopify and other small & large businesses.
Hence, every company started improving their mobile apps & websites to provide a personalized experience to mobile users.
Even new businesses & existing ones that never had a mobile application developed one just to stay relevant & gain more customers.
The proliferation of Mobile E-Commerce App
While mobile-friendly websites have a gamut of benefits, it is the mobile application that takes the cherry on the cake when it comes to providing better information about your business & its products.
Just think about this for a second, Your Mobile eCommerce app acts as a virtual store that showcases all your products. What’s more! You can nudge your customers to check out new deals/discounts with mobile deep linking.
Mobile deep linking – An innovative way to help customers reach a particular product/offer page via smart alerts or banners on your mobile application.
But that’s not all! Your mobile app can understand customer’s preferences & curate a collection that can be browsed by customers.
You can also upsell products while the customer is completing a transaction to improve sales & generate amazing revenue.
All of these amazing perks made mobile eCommerce the preferred model for businesses in 2020
Amazing User Experiences on Mobile Applications
A well-designed mobile e-commerce app does have a definitive competitive edge over other mobile apps or online stores. Why?
By incorporating design elements that help customers to seamlessly:
Browse your products Navigate each section of your mobile application Complete checkout process Your business not only generates more sales but gains customers for life. How?
Let’s take a simple example, you saw a new mobile eCommerce application on the google/apple app store & decided to check it out. You install it & the first thing that you come across is the userinterface.
This can make or break the in-app experience. Why?
If the UI/UX is good/great enough, then you proceed to check the entire app along with the products. If you like what you see, then you come back again & again. But if it is bad then, you leave the app & switch to the next one. Sounds scary, right? That is why businesses like Shopify stores & others have made a point to provide seamless user experiences to get customers hooked to their mCommerce application & this is more evident in 2020.
Social Commerce is Much More Convenient
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