Mobile E-Commerce Mistakes that Entrepreneurs Must Avoid By-Storifi.app
Introduction Entrepreneurs
who are starting their new venture in the eCommerce industry must understand one thing – Mobile E-commerce will overtake eCommerce activities soon. So, it is of paramount importance to understand what to do & what not to do in mCommerce strategies. While many business owners take care of essential activities, they often forget about the things/mistakes that they should avoid. This can hurt your mCommerce activities in no time! So, let’s quickly understand some statistics about Mobile eCommerce & prominent mistakes that entrepreneurs must avoid to stay relevant in the industry.
Mobile E-Commerce Statistics According
to a leading report by Statista, mCommerce will make up more than 54% of eCommerce sales in the U.S by 2021. Almost 80% of mobile device owners have made purchases using their smartphone in the past 6 months. More than 82% of shoppers look up product reviews & price comparisons on their mobile devices instead of visiting physical stores. These staggering numbers definitively suggest that mobile eCommerce will receive a significant boost and one of the biggest reasons for this is the sheer penetration of mobile phones & mobile applications among people.
Major Mobile E-Commerce Mistakes to Avoid 1. 2. 3. 4. 5.
Not Providing a Mobile Application Improper optimization of UI/UX for Mobile Not integrating the Save Cart Feature Forgetting Intricate Aspects of Mobile App Navigation Not Incorporating the One-Click Ordering Feature
1. Not Providing a Mobile Application This point is a no-brainer, but many businesses & online eCommerce stores like Shopify falter in this. Why? They feel like developing a mobile application for their online business is a challenging task that is riddled with the requirement of huge resources, time & skilled personnel. But, what many people don’t know is due to amazing technological advancements, there are some powerful solutions in mobile app development that came to the fore. One of them is No code App Development. As the name suggests, you don’t need to know to code or employ a huge team of highly skilled app developers. Just leverage an easy-to-use mobile eCommerce app builder & build an app for Shopify & other online businesses in no time.
2. Improper optimization of UI/UX for Mobile It is a known fact that most of the online business who build a website optimize it for desktops & not mobile devices. Many times developers who are building mobile apps tend to speed the app development process that can result in less optimization of UI/UX. But, what they don’t understand is that these little things can hurt their businesses. So what should you do? 1. Make sure that the size of each icon/menu button in your mobile eCommerce app is perfect so that users can easily click on it. 2. Make your website mobile-friendly i.e. optimized for mobile viewing. Ensure that you check it across various mobile browsers, mobile devices & screen resolutions.0 3. Don’t clutter your mobile-friendly website & mobile app with too many things.
3. Not integrating the Save Cart Feature Whether
it is a mobile-friendly website or an intuitive mobile eCommerce application, if it doesn’t have a save cart feature, then expect a reduction in sales. “Whoa, but I just made a good mobile app?” “I made a lot of efforts to optimize it!” Yes, you did all these things and they are necessary. But here’s the thing – suppose a customer uses your mCommerce app & checks out some products. He adds some of them to the cart but couldn’t complete the purchase due to some urgent work. This is where a save cart feature can help your business. By leveraging push notifications, your mobile eCommerce app will notify customers about a pending purchase of their favorite products. You can add in some lucrative discounts which will eventually nudge the customer to complete the purchase. A boost in sales with the addition of a simple feature!
4. Forgetting Intricate Aspects of Mobile App Navigation
Well, this can be a huge mistake because fluid navigation can easily get your customers hooked to your mobile eCommerce application. If you make the navigation rigid, then people will get tired of using your app & here comes the shocking part – There are many competitors out there, so, if your app doesn’t offer seamless navigation then customers will readily switch to a different mobile eCommerce application in no time! To simplify the mobile app development process, you can opt for No code App Development that enables you to develop a beguiling feature-rich mobile eCommerce app which can easily offer seamless navigation to your customers.
5. Not Incorporating the One-Click Ordering Feature
This is one thing that can put a dent on the whole purchasing experience for the customer. When a customer tries to complete a purchase on mobile eCommerce apps/websites he/she needs to enter details like name, contact details, shipping address, credit/debit card information. But if your business provides a mobile-friendly website/mobile eCommerce application that enables customers to save important details beforehand then it will reduce customer efforts for each purchase that ultimately translates to excellent user experiences & enhanced sales. These are some important mobile E-Commerce mistakes that entrepreneurs should avoid. So, when you are developing a mobile eCommerce application, simplify & streamline the entire app development process by using a mobile ecommerce app builder which boasts of features like drag & drop, unlimited editing, real-time preview and more. These powerful features help you to build an amazing mCommerce app for your Shopify store in a few minutes.
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