BEHAVIOURAL PERSUASION
MASTERCLASS
BEHAVIOURAL P E R S UA S I O N Have you ever actually invested in improving your personal behavioural persuasion skills? Probably not. And if not then you are almost certainly missing out on one of the best ways to improve your prospects in the future. As human beings we are all innately driven by a diverse range of powerful emotional or psychological triggers acting at a subconscious level. The ensuing emotions drive our decisions and the actions that we take.
“Persuasion is the action or process of persuading someone or of being persuaded to do or believe something.�
The more comprehensively an individual understands emotional and psychological triggers, the better that individual becomes at behavioural persuasion.
We encounter persuasion virtually every day in our daily lives and yet most of us have never actually been professionally trained in this invaluable skill.
2
Whether we are attending an interview, interacting with others, or trying to convince your partner to go on holiday, persuasion permeates our lives and plays an integral part of human relationships. Ask yourself sincerely, ‘How good are my persuasion skills really?’ ‘Average’, ‘Above Average’, ‘Excellent’, ‘Phenomenal’, ‘I’m not sure’ – which of these answers best reflects the current strength of your persuasion skills? Would you like to significantly improve your persuasion skills? Would you like to learn how to significantly improve your performance at work?
The Masterclass has been specifically designed to provide highly unique and comprehensive training on individual development of personal behavioural persuasion skills. The Masterclass trainer will guide attendees through theoretical principles, practical methods, and practical exercises that attendees can complete in order to significantly improve their persuasion skills over time. Once you know how to effectively persuade someone, you will significantly increase your skills as a professional, an entrepreneur, a salesperson, or in handling personal relationships, family relationships, and friendships.
Would you like to learn how to better engage with your customers? Would you like to learn how to ace interviews? Would you like to be able to learn how to By not attending this training course you effectively persuade people to do things are losing one of the best opportunities they might not initially want to do? you may have to improve your life. By attending this exciting Masterclass you will learn how to improve your skills in all of these areas and more. You will be thrilled with the results.
“When you are a giving person then you naturally become an influential person.” 3
SESSION 1: Persuasion in Real Life • Persuasion and Interpersonal Engagement (Family Relationships, Friendships, Networking, Social Interaction, Professional Engagement, Client Engagement). • Differentiating between Persuasion, Negotiation, and Manipulation. • Emotionality and Persuasion, Rational Argument, Emotional Persuasion, Flattery, Compliments, Negativity, the Amplification Hypothesis, the Information Gap Theory, the Zeigarnik Effect. • Behavioural Calibration, Conscious Learning and Subconscious Behavioural Interaction. SESSION 2: Persuasion and Body Language • An Introduction to the Basics of Body Language and Non-Verbal Clues (Benchmarking; Rules for Accurate Reading; Openness; Handshakes; Smiles; Humour; Laughter; Arm Signals; Hand and Thumb Gestures; Eye Signals; Leg Signals) • Mirroring (Body Language, Tone, Volume, Speech, Positioning, Status), Subconscious Resistance, Subconscious Agreement, Putting People at Ease, and Building Rapport. • Common Gestures; Evaluation and Procrastination Gestures; Deceit Signals. • Personal Space (Zones); Seating Arrangements (Where to Sit, Audience Attention, Attention Zone); Interviews (First Impressions, Interview Strategies). SESSION 3: Developing Effective Personal Persuasive Tools • Sincerity and Self-Consistency as Persuasive Tools, and Building Likeability as a Persuasive Tool. • Social Validation, Social Proof, Peer Pressure, and Community as Persuasive Tools; Aligning to Values as a Persuasive Tool. • Highlighting Scarcity as a Persuasive Tool (Time, Amount, Moderation); Door-In-The-Face Technique; Creating a Sense of Urgency as a Persuasive Tool. • Use of Silence as a Persuasive Tool, Encouraging Others to Talk as a Persuasive Tool (Small Talk, Meaningful Questions, Follow-Up Questions, Establishing Common Ground, Making a Personal Connection). SESSION 4: Practical Persuasive Behavioural Traits and Scenario Analysis • Surrounding Yourself with Influential People (Personal, Professional, Client, Social Media). • Reciprocity and Human Sociality, Developing Generosity (Time, Favours, Money, Influence). • Managing Others (Managing Your Colleagues; Listening, Belonging and Status; Pretend It Was Their Idea; Recognition and Appreciation). • Use of Present Tense; Authority and Reputation; Complimenting Though Processes; Sense of Choice, Embedded Commands, and Embedded Suggestions; Use of Statistics and Data; Extreme Diversionary Tactics; Use of Adjectives; Presenting Counter Arguments; Short Sentences; Sharing Thoughts; Matching Type of Reasoning (Logical, Emotional). PRACTICAL CASE STUDY REVIEW
“Book Your Place Today and Look Forward to Significantly Improving Your Life.”
4
Key Benefits • You will understand in greater depth a broad range of emotional and psychological triggers. • You will be better able to understand your existing professional, personal, and family relationships. • You will increase your understanding of persuasive tactics and how to apply them in your daily life. • You will become more persuasive in your interactions with others.
Key Takeaways • You will be able to analyse people and situations more clearly and understand more effective ways of dealing with issues, challenges, or problems that may arise. • You will be able to improve your performance and effectiveness within the workplace. • You will be able to develop significantly more confidence when interacting with and leading other people. • You will be able to get yourself noticed more and improve the long-term strength of your professional and personal relationships.
5
ABOUT THE VENUE Etc Venues, Avonmouth House, 6 Avonmouth Street, London SE1 6NX. A short walk from Borough and Elephant and Castle underground stations, Avonmouth House is located in the vibrant Southwark area of South London. Their 14 rooms come with state-of-the-art AV equipment and all the essential tools that any attendee will need, as well as natural daylight to keep attendees stimulated and air conditioning to keep attendees comfortable. In addition to the main rooms, there are five smaller rooms for breakout sessions, interviews or meetings. There is also a dedicated trainer’s room equipped with telephone, PC and internet access. Etc Venues’ team of in-house chefs prepare a range of delicious options from healthy brain food to tasty treats. Both levels of the building are fully accessible for those with mobility issues and all the rooms have induction loops. Free car parking is available in front of the building by prior arrangement. The venue has 2 floors; 14 rooms; with room capacities up to 150; 18 years of experience; public sector specialists.
6
ABOUT STORM-7 CONSULTING Storm-7 Consulting is an international consulting company that provides premier intelligence, insight and support to global financial institutions. We provide cutting-edge conferences, events, public training courses, and in-house training courses to leading firms globally. We provide expert regulatory compliance training covering areas such as GDPR, MiFID II, AEOI (FATCA & CRS), MAD 2 MAR (Market Abuse), CRD IV, PRIIPs, Solvency II, PSD 2, CCP Clearing, AML/CFT, Stress Testing, and the Senior Managers and Certification Regime.We provide unique and highly innovative marketing services to firms operating in the banking, (RegTech), and Financial Technology (FinTech) sectors. We have received enquiries and bookings from leading firms around the world, such as the Abu Dhabi Investment Authority, Rothschild Investment Management (UK) Limited, Dubai Financial Market, CAF the Development Bank of Latin
America, the Central Bank of Ireland, the Central Bank of Russia, APG Asset Management, Royal London Asset Management, Brandes Investment Partners, Eversheds, Erste Group, Millenium Information Technologies, Deutsche Bank, Bethmann Bank AG, ICBC Standard Bank, Gulf International Bank, Raiffeisen Bank International AG, and BGC Partners. We have collaborated with firms around the world, such as the United Kingdom Financial Conduct Authority, Thomson Reuters, Sopra Steria, Sungard, Capco, OTC Partners New York, IHS Markit, Eze Castle Integration, ICMA Centre, Sybenetix, Heriot Watt University, JP Morgan Asset Management, Custom House Global Fund Services, Cass Business School, Rixtrema, Solum Financial, D2 Legal Technology, Eurekahedge, Financial IT, HedgeConnection, Alpha Journal, ATMonitor, HF Alert, and CrowdReviews.
For Bookings and Enquiries www.storm-7.com client.services@storm-7.com UK + 44 (0)20 7846 0076
7
STORM-7 CONSULTING LIMITED, LEVEL 24/25 THE SHARD, 32 LONDON BRIDGE STREET © Copyright 2019 | Storm-7 Consulting Limited | All Rights Reserved