An Expert Makes All the Difference When You Sell

If you’re thinking of selling your house, it’s important to work with someone who understands how the market is changing and what it means for you. Here are five reasons working with a professional can ensure you’ll get the most out of your sale.

1. We’re Experts on Market Trends

Leslie Rouda Smith, friend of Sasha's, and 2022 President of the National Association of Realtors (NAR), explains:

“During challenging and changing market conditions, one thing that’s calming and constant is the assurance that comes from a Realtor® being in your corner through every step of the home transaction. Consumers can rely on Realtors®’ unmatched work ethic, trusted guidance and objectivity to help manage the complexities associated with the home buying and selling process.”

An expert real estate advisor has the latest information about national trends and your local area too. More importantly, they’ll know what all of this means for you, so they’ll be able to help you make a decision based on trustworthy, data-bound information.

2. A Local Professional Knows How To Set the Right Price for Your Home

Home price appreciation has moderated this year. If you sell your house on your own, you may be more likely to overshoot your asking price because you’re not as aware of where prices are today. Pricing your house too high can deter buyers or cause your house to sit on the market for longer.

Real estate professionals look at a variety of factors, like the condition of your home and any upgrades you’ve made, with an unbiased eye. They compare your house to recently sold homes in your area to find the best price for today’s market, so your house sells quickly.

3.A Real Estate Advisor Helps Maximize Your Pool of Buyers

Since buyer demand has cooled this year, you’ll want to do what you can to help bring in more buyers. Real estate professionals have a wide range of tools at their disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS) to ensure your house gets in front of people looking to make a purchase. Investopedia explains why it’s risky to sell on your own without the network an agent provides:

“You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home.”

Without access to your agent’s tools and marketing expertise, your buyer pool – and your home’s selling potential – is limited.

4.A Real Estate Expert Will Read – and Understand – the Fine Print

Today, more disclosures and regulations are mandatory when selling a house. That means the number of legal documents you’ll need to juggle is growing. NAR explains it like this:

“There’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.”

5.A Local Professional Is a Skilled Negotiator

In today’s market, buyers are regaining some negotiation power. If you sell without an expert, you’ll be responsible for any back-and-forth. That means you’ll have to coordinate with:

The buyer, who wants the best deal possible

The buyer’s agent, who will use their expertise to advocate for the buyer

The inspection company, which works for the buyer and will almost always find concerns with the house

The appraiser, who assesses the property’s value to protect the lender

Instead of going toe-to-toe with these parties alone, lean on an expert. They’ll know what levers to pull, how to address everyone’s concerns, and when you may want to get a second opinion.

Bottom Line

Don’t go at it alone. If you’re planning to sell your house this spring, let’s connect so you have an expert by your side to guide you in today’s market.

sasha@storyhousere.com

(434)466-3212 madison@storyhousere.com

Sasha Tripp is the owner and founder of Story House Real Estate and has been recognized in numerous local and national polls and accolades. She has been named by Inman Magazine as one of the 100 Most Influential Leaders in real estate, was selected by REALTOR® magazine as one of the Top 30 REALTORS Under 30 in the nation, was the Charlottesville Area Association of REALTORS® REALTOR® of the Year in 2018, Sales Associate of the Year in 2012, and Rookie of the Year in 2008.

Sasha is also an international real estate speaker and trainer – her experience and knowledge that she gathers from the other best real estate agents in the industry provide the team with invaluable marketing expertise, fresh ideas, and positions Story House on the leading edge of technology and strategy for our clients and partners.

In the day-to-day functions of the team, Sasha handles all negotiations and strategy for all of our listings, to ensure a consistent, reliable marketing plan for every home. Her 15+ years of expertise and oversight of 200+ transactions a year provides her with relevant market knowledge and insight to overcome problems and surprises during the transaction and help get you successfully from the sign in the yard to the closing table.

(434)216-6332

Madison Young is the Listing Partner for Story House Real Estate. She is the boots-on-the-ground first point of contact for all of our listing clients and will be the one guiding you through the home preparation, pre-listing, and active listing stages of your selling experience.

Madison is extremely organized and highly communicative each step of the way - doing her due diligence to gather and prepare all home information, coordinating any pre-listing contractors or repairs, arranging the photoshoot, overseeing showings, responding to buyer agent inquiries, preparing and managing the listing, as well as providing weekly updates to you on how your listing is progressing. She is intimately familiar with each of our homes and will be there for you when you need her.

Madison and Sasha work hand-in-hand to provide a seamless experience for the seller. Between Madison’s attention to detail, and structured listing process and Sasha’s well-seasoned pricing, marketing and negotiating experience, you can rest assured that you and your home are in the best possible hands.

AMELIA McCONNELL DIRECTOR OF MARKETING & DESIGN

amelia@storyhousere.com

(434)216-6378 nadirah@storyhousere.com

(434)231–2669 ann@storyhousere.com

Amelia and Nadirah work together to create marketing materials for the Story House Real Estate brand. Amelia manages and produces all of the marketing collateral for our homes, including printed materials, digital media, and social media. Her background in marketing and design, combined with years of real estate marketing experience, gives her a special eye for homes and brings simplicity and beauty to all of our marketing collateral. Nadirah assists Amelia by crafting language and rhetoric to supplement the visual components, with a strong focus on creating and shaping branded assets, content, and marketing communications messaging for our social media and digital and printed materials. As a team, Amelia and Nadirah work together to create marketing to highlight the most compelling aspects of your home to guarantee unparalleled exposure.

(434)216-6267 taylor@storyhousere.com

The moment your home goes under contract, Ann steps into the process as our transaction coordinator. Her sole job on the team is to coordinate dates, deadline contingencies, and all of the parties to the contract to make sure that nothing slips through the cracks and to avoid any surprises. We have 250+ tasks to complete for every closing, and it’s her job to make sure they are handled smoothly, without stress on our clients. Ann communicates with our clients weekly to check in with them and answer their questions. Your closing with our team should be smooth and stressfree, allowing you to focus on the packing and moving!

(434)216-6333

Throughout the entire process, Taylor will be there as right-hand person to Sasha and to further support the entire listing team, allowing them to be fully invested in serving you! With her support, our clients will have our undivided attention on every step of the way. Her knowledge and expertise of Charlottesville and the surrounding counties allows her to proactively tackle any challenges that may come up along the way.