Trending stories and their benefits The world is constantly changing. Internet is full of creativities and something new every second. Viral videos can be viewed across the world in a matter of hours. It also creates a lot of opportunities for brands to join the conversation. As things are moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. But with technology moving at such fast pace there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends.
How can a trending story help? A trending story or a trending content might be good for a lot of reasons:  A trending content can help you inspire for your own story creation or production.
 Be it a Trending Entertainment News or a Trending Story you can easily find something interesting and relevant to share with your audience. (i.e. on social media)  You can update yourself about what is trending and what is not and keep up with what sort of topics are currently popular within your industry.  Staying updated with the trending content gives you an edge. With an increased number of followers, people generally listen to what you have to say if you are consistently sharing or producing quality content that your audience cares about.
Why do social media trend matter? Monitoring trends on Internet is important for any business. Businesses and marketers joining a conversation in a timely matter mean they can acquire trends within industry that dictate product development. Finding these trending topics on social media rather than looking elsewhere is simply the quickest way to discover conversations as they happen, and before they move onto other forms of media.