St. Pete Life Nov/Dec 2024

St. Pete Holiday Icon: Mazzaro’s Italian Market

BY ANNE ZIMMERMAN BRIAND

Imagine stepping into an Italian village in the heart of St. Petersburg, where the air is thick with the aroma of freshly brewed espresso, holiday tunes hum through the aisles, and the lively chatter of locals fills the air. Nestled on 22nd Avenue N, Mazzaro’s Italian Market is a must-visit destination, known not only for its authentic Italian foods and gifts but also for the whimsical charm and intricate decor, lovingly curated by its creative owners.

Founded in 1993 by the Cuccaro family as a coffee roasting company, Mazzaro’s started with an antique Italian roaster and a passion for authentic flavors. Over the years, it has evolved from its humble roots into a vibrant showcase of Italian foods and gourmet gifts. What began as a single building has expanded into a sprawling 13,000-square-foot market, having creatively connected several neighboring structures. Inside, each area offers a distinct experience, evoking an Italian village

marketplace — from the deli, bakery, and meat counter to the coffee bar, wine and cheese room, and fresh produce section. It’s a one-stop shop for gourmet treats, imported specialties, and holiday delights.

“The market has become so popular that on any given Saturday there could be 150 people waiting to get in the door,” says Mazzaro’s general manager Rob Smith. And for good reason. The ambiance at Mazzaro’s is a feast for the senses. Around every corner, there’s something new to discover, with products and décor filling every nook and cranny from hanging salamis to antique espresso machines to spice racks flanked by statues of Catholic saints.

The sounds of staff calling out orders are part of the experience as you wander along catching a whiff of various sweet and savory aromas drifting from the ovens. “It’s unlike any other place in Florida, offering products and specialty items you can’t find anywhere else,” Smith added.

Smith shares that the Mazzaro’s iconic artistry and décor is the vision of owner Sam, whose creativity has inspired everything from whimsical statue gardens and intricate masonry to vibrant murals and quirky touches throughout. Each unique element was crafted by the owners, often with the help of

friends, highlighting their dedication to making Mazzaro’s a truly one-of-a-kind destination.

The holidays bring a special magic to Mazzaro’s, as the entire market shifts into high gear to meet demand for in-house specialties and holiday orders. In true Mazzaro’s fashion, a towering vintage Santa Claus stands at the entrance waving in visitors, while staff can be found in every corner prepped for action. “We are very proud of our staff for their ability to handle the high demands of the holiday season. This is our busiest time of the year, and it truly requires a well-trained team,” Smith says.

He goes on to share that a favorite customer event during the holidays is the annual cheese-cutting ceremony during the first week of December. Nearly 1,600 pounds of Mazzaro’s signature 24-month-aged sharp, tasty provolone is sliced and eagerly claimed by patrons. This is a fun event not to be missed so keep an eye on Mazzaro’s Facebook page for this year’s cheesecutting date.

The bakery at Mazzaro’s is also a must-visit (of course) during the holidays. One of the most popular offerings are the house sweet breads, Panettone and Pandoro — light, sweet breads traditionally enjoyed on Christmas morning. Other festive favorites not to pass up include holiday cookie trays, cannoli, biscotti and the always famous tiramisu.

For those planning an Italian-style holiday feast, Mazzaro’s provides a wide selection of seafood for the Feast of the Seven Fishes, a Christmas Eve tradition among Italian families. From fresh calamari and shrimp to mussels and clams, Mazzaro’s has everything needed

for a beautiful seafood spread. The wine and cheese selection is equally impressive, with experienced staff on hand to help shoppers choose the perfect bottle for their holiday gatherings.

The coffee bar is a favorite spot for visitors to enjoy an espresso, cappuccino, or even a glass of wine as they immerse in a little community fun. Regulars gather around, chatting with the baristas and each other, sharing stories and savoring the simple pleasure of spending time in a beloved place.

Mazzaro’s has recently expanded even more and opened a small satellite location at St. Pete/ Clearwater Airport, offering a chance to grab one last coffee or sandwich from this iconic market before heading out of town. Smith hints there will be even more coming soon from Mazzaro’s at the airport, so stay tuned.

As the holidays approach, Mazzaro’s invites you to experience an Italian Christmas in St. Petersburg, where authentic flavors, festive decor, and a welcoming community bring the season to life. This family-owned market celebrates Italian traditions that go beyond food, making it a place to gather, find unique gifts, or simply savor the holiday spirit. Let Mazzaro’s add a touch of Italy to your celebrations this year, creating flavors, traditions, and memories that you’ll cherish for a lifetime.