A VISUALISATION COMPANY
A VISUALISATION COMPANY
Straightforward CGI are an established provider of photorealistic 3D illustrations. Our visualisations provide the ideal marketing tool to promote property developments off-plan, for house-builders, commercial developers and architects to aid with planning applications, or for product manufacturers to bring prototypes to life. CONTACT 01543 433292 hello@straightforwardcgi.co.uk www.straightforwardcgi.co.uk
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A VISUALISATION COMPANY
KEEPING IT REAL, KEEPING IT BRITISH MADE...
At Straightforward CGI we promote that all our visualisation production is carried out in‑house at our Staffordshire based studio. This gives you peace of mind that we can handle any project ourselves and that your designs are not being sub-contracted out to a third party or even to visualisers that are based overseas. With this in mind we can ensure that our pleasant working environment will maintain high quality standards and service level at all times. We believe that good communication is key to successful delivery and working relationships, therefore to lead your project through to completion a dedicated visualiser and account manager will be appointed to you at the very beginning, this ensures all requirements and amendments are dealt with efficiently and on time. By keeping it in house we are able to provide a CGI service that is value for money with that personal touch.
A VISUALISATION COMPANY
TESTIMONIALS Straightforward CGI responded quickly to our tight deadline and had a structured approval process to ensure that the final visualisation delivered met our requirements. We look forward to continuing to use Straightforward CGI in the future.
The computer generated images and animated walk through of our new ÂŁ6m Grandstand has been a crucial sales tool and we are delighted with the quality and customer service provided by Straightforward CGI.
Since deciding to try Straightforward CGI I have been very pleased with the fast service, helpful advice and good results.
BROWNHILL HAYWARD BROWN
FONTWELL PARK RACECOURSE & CONFERENCE CENTRE
ARCADIA VENTURES
Finally just want to say thank you for the turnaround on this. Your service has been fantastic and the Client is very impressed. We will certainly be in touch again in the future for any other projects that require your services.
KNIGHT FRANK
We were very impressed with the high quality imagery produced by the studio with many members of staff unable to tell the difference between the CGI and real studio photography. Straightforward continue to dazzle us with their imaginative designs and concepts and we would have no hesitation recommending them to anyone.
Excellent work produced by Straightforward CGI very photo realistic. The staff at Straightforward CGI are very friendly and helpful and we received an efficient service at a cost effective price!
METALRAX STORAGE
NU ARCHITECTS
We will definitely use Straightforward CGI again.
A VISUALISATION COMPANY
HOW WE QUOTE… Just like you ‘the client’ each project is treated to a ‘bespoke service’, therefore we quote our visualisations on an individual basis as no two projects are ever the same. This provides you with peace of mind that you are receiving value for money each and every time you work with us, along with a dedicated account manager that will guide you through the process step by step.
WHAT WE NEED FROM YOU? The first question on everyone’s lips is… how much will it cost me? So, in order for us to provide you with an accurate quotation we‘ll need a little bit of information from you; ++ Plans ++ Elevations ++ Site Layout ++ Engineering Layout showing site levels* * Only applicable if your development is on a hill ! (for example) All, preferably in AutoCAD working drawing format. We also need an indication of the number of views you are looking for, in other words a brief! Don’t Panic! If you don’t have the AutoCAD we can use PDF drawings and even the old fashioned hand drawn ones! However, please note that these formats will take us longer to work with and it may result in the price being slightly higher. What Happens Next? So, we come back to you with a price to produce your visualisations along with a timescale and workflow of our process. Happy to Proceed? You will then need to supply us with some additional working drawings; ++ Landscape Plan ++ External Works Drawing ++ Detail Drawings for any unusual architectural features ++ Material Schedule or Mood Board stating manufacturer references Hidden Extras – We won’t keep you in dark… There may be times when we will need to charge a nominal fee for any changes to the visualisation that are; A Not part of the original set of drawings we were supplied. B The material textures are changed from the material schedule supplied. C You wish to change the camera angle after the final draft stage. D Any changes that are made after sign-off approval stage of the first or second draft. E Acceleration to the agreed timetable schedule. Please see our website for full terms and conditions and explanations of additional fees.
A VISUALISATION COMPANY
THE CGI PROCESS‌
The model is created from the architectural / working drawings or sketches provided. Our 3D software builds the models to scale to ensure absolute accuracy.
The relevant material textures are then applied to the model ready for the first draft stage to be issued for approval. Client approval is sought at this stage on the camera angle, technical elements and material textures before we can proceed to the final stage rendering.
Upon approval of the first stage, the scene is then rendered into a high resolution format ready for the post production process to take place. This is where the lifestyle elements of the image are added, such as the sky, trees, shrubs, people and cars etc.
CONTENTS EXTERNAL
INTERNAL
14
HOUSETYPES
44
WINE BARS & NIGHTCLUBS
20
STREETSCENE
48
HOTELS & LEISURE CLUBS
24
APARTMENT BLOCKS
56
OFFICE INTERNALS
28
PHOTOMONTAGE
60
3D FLOORPLANS
32
INDUSTRIAL UNITS & OFFICES
34
3D SITEPLANS
36
SPORTS STADIA
40
COMMERCIAL DEVELOPMENTS
KITCHENS & BATHROOM
PRODUCT & ILLUSTRATION
62
KITCHENS
68
PRODUCT & ILLUSTRATION
66
BATHROOMS
74
CHARACTER DESIGN & ANIMATION
HOUSETYPES
EXTERNAL / HOUSETYPES
EXTERNAL / HOUSETYPES
STREETSCENES
EXTERNAL / STREETSCENES
APARTMENT BLOCKS
EXTERNAL / APARTMENT BLOCKS
PHOTOMONTAGE
EXTERNAL / PHOTOMONTAGE
INDUSTRIAL UNITS & OFFICES
3D SITEPLANS
SPORTS STADIA
EXTERNAL / SPORTS STADIA
COMMERCIAL DEVELOPMENTS
INTERNAL / COMMERCIAL DEVELOPMENTS
WINE BARS & NIGHTCLUBS
INTERNAL / WINE BARS & NIGHTCLUBS
HOTELS & LEISURE CLUBS
INTERNAL / HOTELS & LEISURE CLUBS
INTERNAL / HOTELS & LEISURE CLUBS
INTERNAL / HOTELS & LEISURE CLUBS
OFFICE INTERNALS
INTERNAL / OFFICE INTERNALS
3D FLOORPLANS
KITCHENS
KITCHENS
BATHROOMS
PRODUCTS & ILLUSTRATION
PRODUCTS & ILLUSTRATION
PRODUCTS & ILLUSTRATION
CHARACTER DESIGN & ANIMATION See our animation work online at our YouTube Channel
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A VISUALISATION COMPANY
CONTACT 01543 433292 hello@straightforwardcgi.co.uk THE GRANARY PACKINGTON HAYES LICHFIELD STAFFORDSHIRE WS14 9PN [map]
www.straightforwardcgi.co.uk f
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