creating Omaha’s future ...
How can we best serve Omaha and improve lives in our communities ? Strategic Plan
2011
Strategy Analytics reveal strategic imperatives
Through broad and deep community and organizational engagement we developed two Core Strategies Omaha needs a NEXUS to create greater impact through community collaboration OPL needs to extend its REACH and serve even more people in our communities OPL will become the Nexus of organizations focused on building a better Omaha. In its Nexus role, OPL will connect Omaha’s public, private, and non-profit organizations using a megacommunity approach to resolving community issues. We will facilitate development of a shared vision and priorities, comprehensive agenda, and robust collaborations across organizations within each area of focus. OPL will strategically support these organizations with targeted use of its resources to achieve the larger communities vision. With enabling and emerging technologies, performance measurements both qualitative and quantitative will layer upon each other community wide. This will geographically represent how these coalitions are, over time, moving the needle on the most critical quality of life and equity issues in Omaha : • • • •
Socioeconomic Divide Community and Civic Engagement Inclusiveness and Leadership Development Growth and Infrastructure Needs
There are many organizations working to improve Omaha, and we intend to help. OPL will develop a Long Reach strategy to create a positive impact in the lives of more people in our service area. OPL will use market segmentation to better understand the lifestyles and lifestages of people in our communities, and will grow the number of patrons by reaching niche interests, individuals, and groups. We will design and deliver customized and personalized experiences, content, and services tailored at each branch, through the virtual library, and in our communities. OPL’s service area has about one-half million people, and half of them have a library card - the key to opening their worlds. We’re aiming higher, and are committed to doing the work to reach the other quarter million that have yet to discover what OPL has to offer.
Model
Find it here. Neighborhood Branches
Central Library
omahalibrary.org
Find it here. Service
Content • Experiences • Expertise
Patrons and Communities
Strategic Alliances
Relationships
Strategy
Technology Foresight
Business Intelligence
Contextual Awareness
People
OPL has talented people, with specialized knowledge and information expertise. We recruit service oriented staff with intellectual curiosity and creative intelligence to move us forward. We continually improve our organizational and individual core competencies and Patron Services proficiencies to serve Omaha on its way Technical Circulation Services Services to excellence. Content Development
Strategic Financing
Process
Library Services
Integrated Library System
Libraries, as the original social entrepreneurs, transform lives. We bring the best of private sector practices into our business, and embed processes in our organizational DNA that ensure the quality of our service and our relationships. We will continually adapt to changing commuTechnology Services nity contexts and anticipate Staff Facilities Development Management service needs. Business Management
Thank you to everyone who helped create this exciting new vision for the Library. Nancy Rips, President OPL Board of Trustees
Stuart Chittenden, VP OPL Board of Trustees
Mary Helms, Secretary OPL Board of Trustees
Terri Bull, Trustee OPL Board of Trustees
Mary Holland, Trustee OPL Board of Trustees
Kevin Thompson, Trustee OPL Board of Trustees
Gina Ponce, Trustee OPL Board of Trustees
Buey R. Tut, Trustee OPL Board of Trustees
Ernest White, Trustee OPL Board of Trustees
Gary Wasdin Executive Director, OPL
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