Sony DADC New Media Ven•ue
Proposal Prepared for: Andy Shenkler
Stratosphere Marketing Solutions 32107 Lindero CYn. Rd. #106 P: 805.300..8277 E: casey@joinstratosphere.com
Proposal issued: 03.13.2015
Proposal valid through: 04.13.2015
Beautifully Crafted Websites
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WHAT’S THIS WEBSITE PROJECT ALL ABOUT? Our Chief Creative Officer helps explain The purpose of the project is to execute a complete design & development of a B2B site that details the new immersive channel creation service, Ven•ue. The cutting edge website will feature all the elements, functions, and specifications as mentioned in this proposal, but not limited too.
The main goal of this proposal is to determine an accurate time and budget estimate, as well as determine the main technological route, web technologies, methodologies, phases of work, and other important details to best achieve Ven•ue’s business and creative goals.
Despite the evident complexity and depth of the website, the user experience must remain particularly smooth and simple. The design must be unique, pleasant and clean, creating an atmosphere of confidence and professionalism.
CCO Michael Davirro
Stratosphere Website Proposal
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Website Proposal Contents 4 5 6 8 10
About Us Methodology Timeline Hourly Breakdown Sign Off
Thank you again for having us at your office and for
we are confident that we can work with you to achieve
your interest in working with Stratosphere Marketing on
your aims and goals.
the Ven•ue site! Our team has reviewed your business requirements and has prepared the following detailed proposal. Given our experience and specific expertise in design, usability, programming, SEO, and marketing,
Please let me know if you have any questions. We look forward to working with you! Sincerely, COO Casey Preston
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Stratosphere About us
Who we are
Creating innovative and interactive websites that focus on promoting your brand while staying on top of the latest technology trends. Our fully custom websites are unique to your company’s specific needs.
What we do
Creative consultants currently ranked number one for branding and print in the Design Week National Creative League Table.
Strategic thinking and craft to create memorable communication.
Hel Who we do it for
Clients who believe brands that are creative get noticed.
Stratosphere Website Proposal
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Methodology How we work 1
Brain Storming
Thunderous ideas are materialized from the 1st step of our process and transformed into creative solutions.
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Planning
During the exploration stage, we dive into our clients’ business requirements and competitive landscape.
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Development
Once we have a clear strategy and we know what we want to achieve, it’s time for our designers to roll up their sleeves.
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Launch
Following thorough quality assurance involving the client and our team, the project is Go for Liftoff.
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Our Objective Our Goals A complete design & development of a B2B site that details the new immersive channel creation service, Ven•ue. The cutting edge website will feature all the elements, functions, and specifications as mentioned in this proposal, but not limited too.
Our Project Timeline
Week
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Research & Discovery Strategic Planning Content Development UI/UX Design
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Stratosphere Website Proposal
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Teaming up with the Best
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Website Design Programming Responsiveness Q/A Launch
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• Gathering all the final specifications of the project
RESEARCH & DISCOVERY
STRATEGIC PLANNING
CONTENT DEVELOPMENT
UI & UX DESIGN
30 HRS
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65 HRS
25 HRS
• In-depth research of the field, market pool, and target population • Establishing the strategy to best accomplish your goals within budget and timeframe • Fine tuning the technological route for the design and development of the site • Determining the full and final in-depth scope of the project
• Conception of the main goals of the website and of the users’ pathways, including what we call “the preferred customer pathways”. Including Login, Search, Navigation, etc. • Conception of the teams workflow based on projects unique needs
• Create and draw up designs that are original pieces of artwork, by making their designs as relevant to what they are communicating as possible • Prioritize quality and quantity of your web content creation to elicit a positive response from the user
• Preparation of detailed charts and wireframes showing the different areas of the website, their features, the technologies that will be implemented, etc… • Optimization of the navigation and flow of the website according to the application’s goals • Usability inspection – letting an evaluator inspect a user interface.
Stratosphere Website Proposal
WEBSITE
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60 HRS
• Design of all pages internally and externally and of the web application based on the approved wireframing
DESIGN
FRONT/BACKEND
• Make decisions that affect the color, layout and overall graphical appearance, which are influenced by the function in which it is being designed for, as well as the audience in which they wish to communicate it to.
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• Communnicaing with the design team to comprenhensively convert files into a function website • Top quality hand coding (PHP/ MYSQL / Ajax / JavaScript) of all the web pages • Advanced programming and integration of latest front-end web technologies for enhanced user experience and usability
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• Define UI scaling rules • Reorganizing, adding,deleting and altering content based on capabilities of most mobile devices.
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DEVELOPMENT
HRS
• Optimization of content for retina display devices.
MOBILE RESPONSIVENESS
Q/A & LAUNCH
15 HRS
• Extensive testing to ensure the application is 100% bug free and is fully compatible • Fine tuning the final details of the application design and features • Configuration and setup of the server that will host the website • Migration of the site to the live server and launch!
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Quote Signoff We believe our experience, vision, & personal interests lend themselves to accomplishing your creative & business goals. It would be a pleasure to work with such a well-established company while developing a lasting relationship to benefit all parties involved. We appreciate your consideration & look forward to hearing back from you. C O N TA C T
PROJECT
Client:
Sony DADC New Media Solutions
Name:
Ven•ue
Address:
4499 Glencoe Avenue Marina Del Rey, CA
Usage:
B2B
Contact:
Andy.Shenkler@sonydadc.com
Contact:
Hannah.Barnhardt@sonydadc.com
A C C E P TA N C E O F Q U O T E A first deposit of 50% at the total of $15,000 will be required upon signature of a contract of service between SMS and Sony DADC New Media Solutions. The remaining balance will be paid upon launch of the website.
$15,000
Upon delivery, Stratosphere Marketing Solutions will automatically charge the provided card on file $15,000, the remainder of the balance.
$15,000
ADDITIONAL NOTES
$100/hr
Any additional post-launch development will be billed at $100 per hour.
Terms & Conditions Upon signing, signer agrees to any and all details within this proposal. Proposal only valid for 1 month from delivery date. Note: Seperate Mobile site not included in proposal. If the Scope of Work, Terms, and Fees as described throughout this proposal meets your approval, please sign and return* a copy of this proposal, thereby authorizing the work to proceed.
Payment Terms A deposit of $15,000 (50% of the total estimate) will be required to commence project. Any additions not originally discussed with client are subject to additional charges. Client is subject to payment of hours worked in the event of an early contract termination. The 50% upfront payment is non-refundable.
Signature
Full Name
Date
Stratosphere Website Proposal
WE HOPE YOU LIKE OUR PROPOSED WORK + LOOK FORWARD TO HEARING FROM YOU.
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Stratosphere Marketing Solutions is a true end-to-end Digital Marketing firm, dedicated to increasing our clients brand awareness online through the power of 100% custom web design, content, SEO, Social Media, Re-Targeting and more!
You may very well have questions, & comments, so give us a phone call or drop us a line via email. info@joinstratosphere.com phone. 805.300.8277 online. www.joinstratosphere.com