2010 ALFA Conference & Expo Program Guide by Content Communicators, LLC

The Most Important Event for Senior Living Executives

ALFA 2010

Conference & Expo • Phoenix • May 25-27

C O N F E R E N C E

P R O G R A M

G U I D E

ALFA 2010

Conference & Expo • Phoenix • May 25-27

elcome to the ALFA 2010 Conference & Expo! And welcome to the most important event for senior living executives. Prepare yourselves for the three most productive, inspiring, and strategy-packed days you’ll spend this year. There’s no other organization in the senior living business that delivers the first-rate executive sessions, valuable peer-to-peer discussions, cutting-edge solutions, and top-level networking opportunities like the Assisted Living Federation of America. This year marks ALFA’s 20th anniversary, which makes this year’s conference a particularly special event! For 20 years, ALFA and its members have blazed a trail of choice, dignity, and quality care for seniors and their families—something that’s certainly worth celebrating. Don’t miss these special presentations during this year’s conference: •T uesday, May 25, 8-10 am – The Best of the Best Awards presentation will open the first General Session of the conference, which will feature keynote speaker Maddy Dychtwald. Thanks to Ventas for sponsoring the session. •T uesday, May 25, 11:45 am -1:45 pm – The ALFA Annual Awards Luncheon and Media Presentation is a can’t-miss event. Enjoy lunch while you learn about this year’s ALFA Heroes, six of the most inspirational senior living professionals you’ll ever meet. Also part of the luncheon, a knock-your-socks-off media presentation about “20 Years of Serving Seniors.” Thanks to Benchmark Assisted Living for sponsoring the luncheon. •W ednesday, May 26, 8-10 am – The Horace D’Angelo Memorial Award and ALFAPAC Awards presentation, which will also feature an advocacy media video, will open the second General Session of the conference, featuring keynote speaker Phil Lempert. Thanks to Sodexo for sponsoring this session. • Th ursday, May 27, 8:15-9:30 am – The State of Senior Living CEO Panel is back by popular demand. During last year’s conference, this special session convened a standingroom only crowd. Hear from these leading senior living executives who will discuss how the economy has affected their businesses and their strategies for the future. Thanks to National Health Investors for sponsoring the session.

Enjoy every minute of the conference! Thank you for being here, and thank you for your commitment to serving the nation’s seniors. Let us know your thoughts about any of your experiences during the conference. E-mail info@alfa.org or post to ALFA’s blog at alfa-resource.org. Have a great stay in Phoenix. And see you next year at the ALFA 2011 Conference & Expo, April 5-7, in Orlando, Florida!

Granger Cobb Chair, ALFA Board of Directors

Richard P. Grimes ALFA President & CEO

ALFA 2010 Conference & Expo | www.alfa.org/conference

At Brandywine, Life is Beautiful...Every Day.

1.877.4BRANDY | www.Brandycare.com

Contents 3

About ALFA Board of Directors

President’s Council Members

ALFA Staff

ALFA State Affiliates and Chapters

Save the Dates—Future ALFA Conferences and Events

2010 Conference Sponsors

ALFAPAC Golf Classic Sponsors

Schedule-at-a-Glance

Day-by-Day Schedule

Convention Center/Exhibit Hall Map

Exhibitors

Conference Program Advertiser Index

ALFA 2010 Conference & Expo | www.alfa.org/conference

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ALFA 2010 Board of Directors Chairman GRANGER COBB President & Co-CEO Emeritus Senior Living

Vice Chairman LOREN SHOOK President & CEO Silverado Senior Living

Vice Chairman

SUE FARROW President & CEO Integral Senior Living STEPHANIE HANDELSON COO Benchmark Assisted Living CHUCK HERMAN Executive VP & CIO Health Care REIT

MARK OHLENDORF Co-President & CFO Brookdale Senior Living

BRAD KLITSCH SVP of Market Development Direct Supply

Secretary

G. MICHAEL LEADER III President & CEO Country Meadows Retirement Communities

PAT MULLOY President & CEO Senior Care, Inc.

BRUCE MACKEY President & CEO Five Star Senior Living

Treasurer SKIP COMSIA CEO & President SRC Retirement

LAURA MCDUFFIE SVP of Operations Sunrise Senior Living

Immediate Past Chair TIFFANY TOMASSO Former COO Sunrise Senior Living

Board Members MICHEL AUGSBURGER President & CEO Chancellor Health Care BRENDA BACON President & CEO Brandywine Senior Living

BLAIR MINTON Founder & President BMA Management, Ltd. STEVEN VICK CEO Signature Senior Living RICHARD P. GRIMES President & CEO Assisted Living Federation of America

STEPHEN BENJAMIN President & COO Horizon Bay Retirement Living

ALFA 2010 Conference & Expo | www.alfa.org/conference

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directsupply.com

ALFA Presidentâ&#x20AC;&#x2122;s Council Members As of April 9, 2010

A Place for Mom Advance Catastrophe Technologies

The Kinetic Group Manufacturing, LLC

Seniors For Living

Lifescan Inc. Johnson & Johnson

Stanley Healthcare Solutions

CNA HealthPro

Lilly USA, LLC

Comphy Co.

LoJack SafetyNet, Inc.

Direct Supply Inc.

Marsh USA

ESCO Technologies, LLC

My InnerView

G5 Search Marketing, Inc.

NRF Healthcare

Hanson Bridgett

Omnicare Inc.

Health Care REIT Inc.

PharMerica Corporation

HomeFree Inc.

Philips Lifeline Senior Living

HPSI Purchasing Services

SeniorHousingNet, Part of MOVE

Sodexo Surface Logic Tidewater GPO Ventas Healthcare Properties Inc. Vigilan Willis Xeta Technologies Yardi Systems Inc.

ALFA Headquarters Staff Richard P. Grimes President & CEO 703/894-1830 rgrimes@alfa.org

Jerry Cooper SVP, Professional Affairs 703/562-1176 jcooper@alfa.org

Gina Mamone Director of Finance and Administration 703/562-1177 gmamone@alfa.org

Jaclyn Allmon Web Content & Collaborative Technology Strategist 703/562-1192 jallmon@alfa.org

Jamison Gosselin SVP, Marketing & Communications 703/894-1805 jgosselin@alfa.org

Nathan Nickens Director of New Media & Digital Strategy 703/562-1181 nnickens@alfa.org

Maribeth Bersani SVP, Public Policy 703/562-1180 mbersani@alfa.org

Kari Horesky Membership Manager 703/562-1179 khoresky@alfa.org

Amanda Shapiro Director of Meeting Management 703/562-1189 ashapiro@alfa.org

Johnny White Office Manager 703/562-1182 jwhite@alfa.org Paul Williams Senior Director of Government Relations 703/562-1183 pwilliams@alfa.org Justin Worrell Public Policy Associate 703/562-1178 jworrell@alfa.org

Micah Intermill Director of Advocacy 703/562-1188 mintermill@alfa.org

ALFA 2010 Conference & Expo | www.alfa.org/conference

ALFA State Affiliates and Chapters Alabama

Connecticut

Kentucky

Minnesota

Assisted Living Assn of Alabama (ALAA) Contact: Frank D. Holden 5921 Carmichael Rd. Montgomery, AL 36117-2518 Phone: (334) 262-5523 www.alaaweb.org/

Connecticut Assisted Living Assn (CALA) Contact: Christopher Carter 70 Halls Rd., P.O. Box 483 Old Lyme, CT 06371 Phone: (860) 434 5760 www.ctassistedliving.com

Kentucky Assisted Living Facilities Assn (KALFA) Contact: Chet Mitchell P.O. Box 518 Buckner, KY 40010 Phone: (502) 225-5201 www.kentuckyassistedliving.org

Aging Services of Minnesota Contact: Gayle Kvenvold 2550 University Ave. W, Ste. 350S Saint Paul, MN 55114-1907 Phone: (651) 645-4545 www.mhha.com

Arizona

Florida

Louisiana

Mississippi

Arizona Assisted Living Federation of America (AZ-ALFA) Contact: Karen Barno 333 E Virginia Ave., Ste. 106 Phoenix, AZ 85004-1207 Phone: (602) 322-0100 www.azalfa.org

Florida Assisted Living Affiliation (FALA) Contact: Patricia Lange 1922 Miccosukee Rd. Tallahassee, FL 32308-5322 Phone: (850) 383-1159 www.falausa.com

Louisiana Assisted Living Association Contact: Lisa Comeaux P.O. Box 1231 Denham Springs, LA 70727-1231 Phone: (225) 791-5811 www.laassisted.org

Mississippi ALFA Contact: Mary Kim Smith 6100 Old Brandon Rd. Brandon, MS 39042 Phone: (601) 933-1100

Arkansas

Georgia

Maryland/DC

Georgia-ALFA Contact: Genia Ryan, CAE 115 Grayson Industrial Pkwy., Ste. 6 Grayson, GA 30017-4139 Phone: (678) 990-0081 www.georgiaalfa.org

Maryland/DC (LifeSpan) Contact: Isabella Firth 10280 Old Columbia Rd., Ste. 220 Columbia, MD 21046-2382 Phone: (410) 381-1176 www.lifespan-network.org

Illinois

Massachusetts Assisted Living Assn (MASS-ALFA) Contact: Emily Meyer 135 Beaver St., Ste. 202 Waltham, MA 02452 Phone: (781) 622-5999 www.massalfa.org

Arkansas Residential Assisted Living Assn (ARALA) Contact: Kent Schroeder 692 Honeysuckle Ln. Cabot, AR 72023-8276 Phone: (501) 941-2075 www.arala.net

California California Assisted Living Assn (CALA) Contact: Sally Michael 455 Capitol Mall, Ste. 222 Sacramento, CA 95814-4439 Phone: (916) 448-1900 www.caassistedliving.org

Colorado Colorado Assn of Homes & Services for the Aging (CAHSA) Contact: Laura Landwirth 1888 Sherman St., Ste. 610 Denver, CO 80203-1160 Phone: (303) 837-8834 www.cahsa.org

Life Services Network of Illinois (LSN) Contact: Christopher Laxton 911 N. Elm St., Ste. 228 Hinsdale, IL 60521-3641 Phone: (630) 325-6170 www.lsni.org

Indiana Indiana Assisted Living Association Contact: Becky Carter P.O. Box 68829 Indianapolis, IN 46268 Phone: (317) 733-2390 www.ialfa.org

Massachusetts

Michigan Michigan Assisted Living Assn (MALA) Contact: Kathleen Murphy, Esq. 15441 Middlebelt Rd. Livonia, MI 48154-3805 Phone: (734) 525-0831 Toll Free: (800) 482-0118 www.miassistedliving.org

Missouri Missouri Assisted Living Assn (MALA) Contact: Angela Green 2407 B Hyde Park Rd. Jefferson City, MO 65109 Phone: (573) 635-8750 www.malarcf.org

Montana Montana Health Care Assn (MHCA) Contact: Rose M. Hughes 36 S Last Chance Gulch St., Ste. A Helena, MT 59601-4126 Phone: (406) 443-2876 www.mthealthcare.org

New Hampshire New Hampshire Assn of Residential Care Homes (NHARCH) Contact: Walter Perry 53 Regional Dr., Ste. 1 Concord, NH 03301-3520 Phone: (603) 228-1231 Toll Free: (800) 544-0906 www.nharch.org

Iowa

New Jersey

Iowa Assisted Living Association (IALA) Contact: Craig Walter 9001 Hickman Rd., Ste. 220 Des Moines, IA 50322-5360 Phone: (515) 278-8700 www.ialaonline.org

Health Care Assn of New Jersey (HCANJ) Contact: Kathy Fiery 4 Aaa Dr., Ste. 203 Hamilton, NJ 08691-1803 Phone: (609) 890-8700 www.hcanj.org

ALFA 2010 Conference & Expo | www.alfa.org/conference

ALFA State Affiliates and Chapters (contâ&#x20AC;&#x2122;d) New York

Oregon

South Dakota

Utah

New York-ALFA Contact: Ginger Landy 284 State St. Albany, NY 12210-2194 Phone: (518) 465-8303 www.ny-alfa.org/

Oregon AL Facilities Assn (OALFA) c/o OHCA/OCAL Contact: Linda Kirschbaum 11740 SW 68th Pkwy., Ste. 250 Portland, OR 97223 Phone: (503) 726-5260 www.ohca.com

Assisted Living Assn of South Dakota (ALASD) Contact: Constantine G. Chamales P.O. Box 4261 Rapid City, SD 57709-4261 Phone: (605) 381-0153 www.alasd.net

Utah Assisted Living Association (UALA) Contact: Corey Fairholm 3042 Wilkins Peak Ct. South Jordan, UT 84095-8473 Phone: (801) 569-2240 www.assistedliving-ut.com

Pennsylvania Assisted Living Assn (PALA) Contact: Mark D. Miller, MA 105 North Front St., Ste. 106 Harrisburg, PA 17101 Phone: (717) 695-9734 www.pala.org

Tennessee Tennessee ALFA Contact: Page Ensor 450 Beauchamp Circle Franklin, TN 37067 Phone: (615) 767-1254 www.tn-alfa.org

Virginia Assisted Living Association (VALA) Contact: Judy Hackler P.O. Box 6266 Richmond, VA 23230 Phone: (804) 332-2111 www.valainfo.org

Rhode Island

Texas

West Virginia

The Rhode Island Assisted Living Assn (RIALA) Contact: Kathleen Kelly, MA Gerontology 2224 Pawtucket Ave. East Providence, RI 02914-1716 Phone: (401) 435-8888 www.riala.org

Texas Assisted Living Association (TALA) Contact: Gail Harmon 4505 Spicewood Springs Rd., Ste. 250 Austin, TX 78759 Mailing Address: P.O. Box 684642 Austin, TX 78768 Phone: (512) 653-6604 www.tx-alfa.org

West Virginia Assisted Living Assn Inc. (WVALA) Contact: Nancy Cartmill 1704 Central Ave. Barboursville, WV 25504-2116 Phone: (304) 736-9594 www.wvala.org

North Carolina

Pennsylvania

North Carolina Assisted Living Assn (NCALA) Contact: Peggy Smith 3392 Six Forks Rd. Raleigh, NC 27609 Phone: (919) 467-2486 www.ncala.org

Ohio Ohio Assisted Living Association (OALA) Contact: Jean Thompson 1335 Dublin Rd., Ste. 221B Columbus, OH 43215-7013 Phone: (614) 481-1950 www.ohioassistedliving.org

Oklahoma Oklahoma Assisted Living Association (OKALA) Contact: Penny Ridenour 8101 NW 10th, Ste. B9 OKC, OK 73127 Phone: (405) 235-5000 www.okala.org

South Carolina South Carolina ALFA Contact: Lara Williams 2187 Gregg Rd. Rock Hill, SC 29730 Phone: (803) 581-1736 www.scalfa.org

Virginia

Wisconsin Wisconsin Assisted Living Assn (WALA) Contact: Jim Murphy 2875 Fish Hatchery Rd. Madison, WI 53713-3120 Phone: (608) 288-0246 www.ewala.org

Exhibit Hall Hours Tuesday, May 25, 3:30 pm - 6:30 pm (Reception) Wednesday, May 26, 11:45 pm - 3 pm (Lunch served)

A L FA 2010 Conference & Expo | www.alfa.org/conference

What do Large and Small Senior Living Communities Have in Common?

OCCUPANCY GOALS Seniors For Living helps you reach your occupancy goals. Our focus on qualified leads drives move-ins and saves time and money for senior living partners of all types, from individual communities to large ALFA providers.

save the dates! n ALFA Executive Roundtables by invitation only October 25-27, 2010, Alexandria, VA n ALFA 2011 Advocacy Fly-In February 15-17, 2011, Washington, DC n ALFA 2011 Conference and Expo April 5-7, 2011, Orlando, FL n ALFA 2012 Conference and Expo May 16-18, 2012, Dallas, TX 13

ALFA 2010 Conference & Expo | www.alfa.org/conference

THE BRIGHTEST STARS

ARE THE ONES THAT CAN BE SEEN DAY OR NIGHT

ive Star isn’t just our name—it’s who we are. We’re a company of caring stars, helping over 19,000 residents discover their brightest tomorrow. With over 200 communities in 30 states, we’re proud to make a difference every day, helping seniors everywhere live like the stars they are. Our people make us who we are. From our patients, to our residents, to our families, staff and referring professionals – each interaction forms a lasting connection we all share. Five Star Senior Living works as a team to help people lead fuller lives.

NYSE Amex: FVE

INDEPENDENT LIVING • ASSISTED LIVING • SKILLED NURSING REHABILITATION AND WELLNESS • REHABILITATION HOSPITALS INSTITUTIONAL PHARMACIES A L FA 2010 Conference & Expo | www.alfa.org/conference

Premier Sponsors as of April 9, 2010

Sponsors as of April 9, 2010

ALFA 2010 Conference & Expo | www.alfa.org/conference

Learning Systems

ALFAPAC Golf Classic Sponsors as of April 9, 2010

The software for senior care.

Vitals: the pulse of your operation. Vitals is the most advanced, custom-tailored software for senior housing companies and management organizations in the industry today. It’s a fully integrated, easy-to-operate, web-based application that offers a centralized solution for sales and marketing, census and resident care and billing. And Vitals is the only software — built from the ground up — that adapts to the way your business runs instead of controlling the way your business operates.

Visit booth no. 124 for a demo at ALFA 2010.

Give your staff the edge it needs.

intracare.com

Schedule-at-a-Glance PRE-CONFERENCE MONDAY, MAY 24, 2010 7:30 am – 2:30 pm *ALFAPAC Golf Classic – TPC Scottsdale Golf Course 8 am – 6 pm Exhibitor registration 2 pm - 5:30 pm *Sales & Marketing Roundtable (invitation only) Sheraton Phoenix Downtown

DAY ONE TUESDAY, MAY 25, 2010 7 am – 6 pm Registration open 7 am – 8 am Continental Breakfast 8 am – 10 am General Session Best of the Best Awards Keynote by Maddy Dychtwald: How the Age Wave Will Transform the Marketplace – and Our Lives —sponsored by Ventas SM

3 pm – 5:30 pm *Executive Roundtables (invitation only) Sheraton Phoenix Downtown 3 pm – 6 pm Attendee registration 3:30 pm – 5 pm *ALFA Board Meeting (invitation only) Sheraton Phoenix Downtown 5 pm – 6 pm *Advertisers Reception (invitation only) Sheraton Phoenix Downtown 6 pm – 7:30 pm *President’s Council Reception (invitation only) Sheraton Phoenix Downtown —sponsored by Health Care REIT

10:15 am – 5 pm State Affiliate/Chapter meetings (invitation only) 10:15 am - 11:30 am Concurrent sessions n Grassroots Advocacy Panel n Engaging Families n Transforming Health Care Using IT n Is the Past a Predictor of the Future? n Women in Leadership – Sharing Their Journey n Online Marketing for Senior Living – Are You Prepared? 11:45 am – 1:45 pm ALFA Annual Awards Luncheon and Media Presentation —sponsored by Benchmark Assisted Living

All events held at the Phoenix Convention Center unless otherwise noted with an * 2 pm – 3:15 pm Concurrent sessions the Future (Peer-to-Peer) n Disaster Planning n Positive State Regulatory Outcomes —sponsored by CARF n Shaping

n Trends

in Dining Services of Truth in Customer Experience Management n Emerging From the Recession n Moments

3:30 pm – 6:30 pm Reception in the Expo Hall —sponsored by Yardi

ALFA 2010 Conference & Expo | www.alfa.org/conference

Schedule-at-a-Glance

DAY TWO WEDNESDAY, MAY 26, 2010

DAY THREE THURSDAY, MAY 27, 2010

7 am – 5 pm Registration

7 am – 8 am Continental Breakfast

8 am – 11 am Registration

8 am – 10 am General Session, State Advocacy Awards, ALFAPAC Awards Keynote by Phil Lempert – Trend Watch: The Future of Your Business —sponsored by Sodexo

8:15 am – 9:30 am CEO Panel – State of Senior Living: Proven Leaders Discuss the Future —sponsored by National Health Investors

10:15 am – 11:30 am Concurrent sessions n Managing Risk and Liability (Peer-to-Peer) n Medication Technician Management n Building and Leveraging Leadership Talent n The Changing Service Industry Landscape n Active Green Environments: Engaging Residents, Cutting Costs, and Boosting Marketability. Building additions can also incorporate this green approach—enhancing marketability and return on investment. n Exploring the Strengths, Weaknesses, and Opportunities for the Regional Provider in Today’s Economy (Peer-to-Peer) 11:45 am – 3 pm Expo Hall and Lunch 3:15 pm – 4:30 pm State Affiliate Chair Meeting (invitation only) 3:15 pm – 4:30 pm Concurrent sessions n Balancing Move-Ins and Move-Outs – the Clinical Perspective n Affordable Assisted Living n Crystal Balls and Business Models – Entering the New Decade n The Changing Independent Living Service Package 5 pm – 6:30 pm *ALFAPAC Donor Reception (invitation only) Sheraton Phoenix Downtown 6:30 pm – 8 pm *CEO Dinner (invitation only) Sheraton Phoenix Downtown

(Subject to change; as of March 18, 2010)

9:45 am – 11 am Concurrent sessions n Ancillary Services – Partnering for Success n Technology Driven Decision Making n Market Fundamentals and Trends in Senior Housing

All events held at the Phoenix Convention Center unless otherwise noted with an *

How to Earn Continuing Education Units (CEUs) and Certification of Attendance This educational offering has been reviewed and approved by the National Continuing Education Review Service of the National Association of Long Term Care Administrator (NAB). Program approval number 2552010-36.50-5374-in. The maximum number of NAB-approved continuing education hours that an individual attendee can earn is 11.5 credit hours when attending the full conference program. New this year! Register for the credits from the comfort of your hotel room or home. No need to stand in line to receive your credit. Simply write down the code given at the end of each session and logon to www.alfa.org/conference and click on Continuing Education Units to record your hours. CEU certificates can be printed from this Web site. For questions regarding CEUs visit the Registration counter.

A L FA 2010 Conference & Expo | www.alfa.org/conference

Monday, May 24 All events held at the Phoenix Convention Center unless otherwise noted by an * 7:30 am – 2:30 pm

*ALFAPAC Golf Classic – TPC Scottsdale Golf Course

8 am – 6 pm

Exhibitor registration

2 pm - 5:30 pm

*Sales & Marketing Roundtable (invitation only) Sheraton Phoenix Downtown

3 pm – 5:30 pm 3 pm – 6 pm

*Executive Roundtables (invitation only) Sheraton Phoenix Downtown

3:30 pm – 5 pm

*ALFA Board Meeting (invitation only) Sheraton Phoenix Downtown

5 pm – 6 pm

*Advertisers Reception (invitation only) Sheraton Phoenix Downtown

6 pm – 7:30 pm

*President’s Council Reception (invitation only) Sheraton Phoenix Downtown —sponsored by Health Care REIT

Attendee registration

ALFA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 All events held at the Phoenix Convention Center unless otherwise noted by an * 7 am – 6 pm Registration open 7 am – 8 am Continental Breakfast 8 am – 10 am General Session—Best of the Best Awards n Keynote by Maddy Dychtwald: How the Age Wave Will Transform the Marketplace — and

Our Lives. Maddy Dychtwald is a nationally recognized author, public speaker, market-

ing executive, and entrepreneur. As one of the nation’s leading authorities on the lifestyle, marketing, and retirement implications of the “age wave,” she has spent more than 20 years deeply involved in exploring all aspects of this subject. In 1986, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature markets. (2 CEUs) —sponsored by Ventas SM

10:15 am – 5 pm State Affiliate/Chapter meetings (invitation only)

10:15 am - 11:30 am Concurrent sessions n Grassroots Advocacy Panel – Explore how senior living providers communicate and

develop lasting relationships with elected officials and other community leaders. Learn the steps to convey and promote the public advocacy interests of your organization. (1.25 CEUs) Jordan Bernstein, Senior Vice President, Cassidy & Associates

Mark Miller, CEO, Pennsylvania Assisted Living Association

Travis Smith, VP/General Counsel, Five Star Senior Living

A L FA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 10:15 am - 11:30 am Concurrent sessions (continued) n Engaging Families â&#x20AC;&#x201C; Learn customer relationship management approaches to enhance

family relations. This program includes the impact of effective multicultural

approaches to resident service and family expectations, and how to deliver difficult messages such as care level and pricing changes. (1.25 CEUs) Rita Altman, RN, National Director of Memory Care Services, Sunrise Senior Living

Michael Goins, Executive Director, Chelsea Senior Living

23 Brenda Abbott-Shultz, Vice President, Resident and Family Services, Benchmark Assisted Living

n Transforming Health Care Using Information Technology â&#x20AC;&#x201D; What will it mean for you?

Understand the latest expectations and trends under health care reform and the American Recovery and Reinvestment Act (ARRA); IT and clinical perspectives. (1.25 CEUs) David Roberts, Vice President, Government Relations, Healthcare Information and Management Systems Society (HIMSS)

ALFA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 10:15 am - 11:30 am Concurrent sessions (continued) n Is the Past a Predictor of the Future? – Hear from the financial pros that know the senior

living business about forecasts for the upcoming year and beyond. We’ve asked them to

talk about lessons learned from the past and how these may be future indicators. They will provide perspectives on the changing economy, including financing alternatives, valuation trends, debt financing, changing capital requirements, and the new Fannie and Freddie. (1.25 CEUs) Kevin Filter, President, Oak Grove Capital

Mark Ohlendorf, Co-President and CFO, Brookdale Senior Living (moderator)

Justin Hutchens, President and COO, National Health Investors

Mike Stephen, Senior Vice President, Marketing, Health Care REIT

24 n Women in Leadership – Sharing Their Journey – This dynamic discussion will feature a

panel of prominent senior living businesswomen. These panelists with a wealth of experience

and achievement will discuss and share their career accomplishments, challenges, strategies for leadership development, paths to success, and life lessons learned. (1.25 CEUs) Brenda Bacon, President and CEO, Brandywine Senior Living

Kathy Sweeney, Managing Director, U.S. Seniors Housing, GPT Group

Vicki Clark, President, Vintage Senior Living

Pamala Temple, Founder and President, A Place for Mom

Sue Farrow, President and CEO, Integral Senior Living

Tiffany Tomasso, former COO, Sunrise Senior Living (moderator)

Stephanie Handelson, COO, Benchmark Assisted Living

Please remember to silence your cellphones prior to the start of each session.

A L FA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 10:15 am - 11:30 am Concurrent sessions (continued) n Online Marketing for Senior Living – Are You Prepared? – This session presents new strate-

gies for sales and marketing using social media networks and other supporting technologies.

Panel will cover managing Internet leads, e-mail marketing integration, and the impact of technology on family decision-making and influencers. (1.25 CEUs) Dan Hobin, CEO, G5 Search Marketing

Shannon Ingram, Director of Marketing, Silverado Senior Living

11:45 am – 1:45 pm ALFA Annual Awards Luncheon and Media Presentation —sponsored by Benchmark Assisted Living

2 pm – 3:15 pm Concurrent sessions

n Shaping the Future (Peer-to-Peer) – What will senior living look like in 2013? Have your

predictions from 2006 come true? This “future forum discussion” was extremely popular at ALFA’s 2006 Conference and the results appeared on the ALFA Web site: “creating a shared vision and roadmap to the future.” Together, you will envision scenarios for our future and share ideas and fresh perspectives. (1.25 CEUs) Judd Harper, COO, The Arbor Company

Jayne Sallerson, Executive Vice President, Marketing and Sales, Emeritus Senior Living

ALFA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 2 pm – 3:15 pm Concurrent sessions (continued) n Disaster Planning – This session will provide important tools that will help prepare your

community for a potential disaster. The most successful disaster responses are a result of comprehensive analysis, planning, and practice. Hear from presenters who focus on planning and implementing effective disaster plans. (1.25 CEUs) Jeff Chester, Vice President, ACT

Ray Miller, Director of Risk and Safety Solutions, Direct Supply

26 Stanley Szpytek, President, Fire and Life Safety, Inc.

n Positive State Regulatory Outcomes – During difficult economic times, state regulatory

agencies struggle with meeting the charge of safety and security oversight. This session will

present creative ways providers and states are working together to assure quality of life for residents and regulatory oversight. (1.25 CEUs)—sponsored by CARF

Kevin Coughlin, Director, Bureau of Assisted Living, Wisconsin Health and Human Services

Kayda Johnson, COO, Senior Resource Group

Susanne Matthiesen, Managing Director, CARF-CCAC and Aging Services

A L FA 2010 Conference & Expo | www.alfa.org/conference

Tuesday, May 25 2 pm – 3:15 pm Concurrent sessions (continued) n Trends in Dining Services – Resident satisfaction with dining service is critically important

to the overall customer experience. Hear from proven leaders about what has worked to

bring about a higher degree of resident involvement and satisfaction. Explore the quality improvements systems utilized to bring about this change. (1.25 CEUs) Guy Hemond, Vice President of Dining Services, Benchmark Assisted Living

Steve Sacco, Divisional Director Dining Service, Emeritus Senior Living

Wayne Langley, Vice President, Sodexo Senior Services (moderator)

n Moments of Truth in Customer Experience Management – Speaker will provide insights

and lessons learned about branding the customer experience. More than just delivering

promises, the customers’ experience ultimately creates your identity and differentiates you from the competition. Hear how a number of service industry clients have connected with customers in compelling ways, and how to engage employees in every facet of branding. (1.25 CEUs) Rob Rush, President and CEO, LRA Worldwide

n Emerging From the Recession – Successful providers share lessons learned from the

economic downturn. Presenters will discuss economic efficiencies utilized to weather the recession while not compromising resident care and services. Tools to monitor expense and revenue, including cost creep, will be discussed. (1.25 CEUs) Chris Hyatt, Executive Vice President and COO, Emeritus Senior Living

Jeff Patton, Vice President, Procurement, Brookdale Senior Living

3:30 pm – 6:30 pm Reception in the Expo Hall—sponsored by Yardi

ALFA 2010 Conference & Expo | www.alfa.org/conference

Wednesday, May 26 All events held at the Phoenix Convention Center unless otherwise noted by an * 7 am – 5 pm Registration

7 am – 8 am Continental Breakfast

8 am – 10 am General Session – The Horace D’Angelo Memorial Award, ALFAPAC Awards, Advocacy Media Presentation n Keynote by Phil Lempert – Trend Watch: The Future of Your Business

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products, and the changing retail landscape, has identified and explained impending trends to consumers and to some of the most prestigious companies worldwide. (2 CEUs)—sponsored by Sodexo 28

10:15 am – 11:30 am Concurrent sessions n Managing Risk and Liability (Peer-to-Peer) – Managing risk revolves around the front line

of service. Within a peer-to-peer format, hear how others have engaged staff in ways that reduce liability and hold down insurance premiums, while enhancing the level of customer service. We know you will have lots to share in areas such as: the impact of the changing economic and litigious climate, insurance renewals, record keeping, recognition programs, staff training, workers compensation, fraud, and drug testing. (1.25 CEUs) Andrea Griesmar, Vice President, Human Resources, Brightview Senior Living

Frank Russo, Senior Director of Risk Management, Silverado Senior Living

A L FA 2010 Conference & Expo | www.alfa.org/conference

Wednesday, May 26 10:15 am – 11:30 am Concurrent sessions (continued) n Medication Technician Management – With most residents needing assistance with their

medication, well-qualified medication technicians fill a critical role. Hear from this panel

that will address the implementation of a medication technician program from the provider and regulator perspective. (1.25 CEUs) Jan Brickley, Pharmacy Consultant, North Carolina Department of Health and Human Services

Delinda Kanaskie, Vice President, Education and Clinical Services, Country Meadows Retirement Communities

This session will explore proven methods to develop and retain leadership talent throughout the organization. (1.25 CEUs)

n Building and Leveraging Leadership Talent –

MaryAnn Hughes, VP of Human Resources, Five Star Senior Living

Mike Rodis, VP of Human Resources, Sunrise Senior Living

Ed Oxford, Senior Vice President and Chief Talent Management Officer, Banner Health

n The Changing Service Industry Landscape – In preparation for this session, polls will be

conducted with an online consumer panel of more than 80,000 members about their attitudes on issues relevant to senior living. It is your opportunity to understand how your

current and future consumers are thinking about the most critical issues facing your organization. (1.25 CEUs) Phil Lempert, ALFA 2010 Conference & Expo Keynote Speaker

ALFA 2010 Conference & Expo | www.alfa.org/conference

Wednesday, May 26 10:15 am – 11:30 am Concurrent sessions (continued) n Active Green Environments: Engaging Residents, Cutting Costs, and Boosting Marketability

– Building additions can also incorporate this green approach—enhancing marketability and return on investment. Have you ever thought about your community’s landscape as a resource for expanding resident services? This session will address the concept of providing engaging, attractive, and eco-friendly environments that offer opportunities for exercise and a therapeutic setting for residents. (1.25 CEUs) Aaron D’Costa, Vice President of Marketing and Business Development, Pathway Senior Living

Bill Sturm, Principal, Serena Sturm Architects

Geoff Deigan, President and Founder, WRD Environmental

n Exploring the Strengths, Weaknesses, and Opportunities for the Regional Provider in Today’s

Economy (Peer-to-Peer) – Building on last year’s popular session, this peer-to-peer ses-

sion brings together small to mid-sized company leaders to share their experiences in the changing marketplace and innovative solutions to the unique challenges they face in leading their organizations. An excellent session for owner-operators, executive directors, and others in management to network and find solutions to those “up at night” issues and market opportunities. (1.25 CEUs) Loriann Putzier, Executive Vice President and COO, IntegraCare Corporation

Richard Williams, Vice President, HHHunt

11:45 am – 3 pm Expo Hall and Lunch 3:15 pm – 4:30 pm State Affiliate Chair Meeting (invitation only)

A L FA 2010 Conference & Expo | www.alfa.org/conference

Wednesday, May 26 3:15 pm – 4:30 pm Concurrent sessions (continued) n Balancing Move-Ins and Move-Outs – the Clinical Perspective – Industry executives will

discuss lessons learned from three functional perspectives: sales, clinical, and regional operations. This session will focus on best practices for effective alignment of quality care,

operating costs, and sales in order to manage move-ins and move-outs. (1.25 CEUs)

Kristine Delgado, VP, Sales and Marketing, Sunrise Senior Living

Michelle Hamilton, SVP Operations, Country Meadows

Brenda Kennedy, Vice President of Clinical Services, Bell Senior Living

n Affordable Assisted Living – This session will examine the prospects for public funding in

senior living, and include perspectives from the provider and payor points of view.

(1.25 CEUs) Jerry Finis, CEO, Pathways Senior Living

Jackie Garner, Consortium for Administrators of Medicaid and Children’s Health Operations, CMS

Blair Minton, Founder and President, BMA Management

ALFA 2010 Conference & Expo | www.alfa.org/conference

Wednesday, May 26 3:15 pm – 4:30 pm Concurrent sessions (continued) n Crystal Balls and Business Models—Entering the New Decade – Understand the CFO’s

perspective in maintaining resident quality of life while supporting a vibrant, sustainable business model. Learn how the current economic outlook has shaped these decisions.

(1.25 CEUs)

Michel Augsburger, CEO, Chancellor Health Care (moderator)

Kristin Ferge, Executive Vice President and Treasurer, Brookdale Senior Living

Tom Croal, Senior Vice President and CFO, Silverado Senior Living

David Mitchell, VP and Chief Financial Officer, BMA Management

Jon DeLuca, President and CFO, Horizon Bay Retirement

n The Changing Independent Living Service Package – In preparation for the baby boomer

generation, discussions will focus on aging in place and the changing customer wants, desires, and needs. Presenters will discuss demographic changes and expectations of the

next wave of residents in senior living. (1.25 CEUs) James Pusateri, Senior Vice President, Sales and Marketing, Horizon Bay Retirement Living

Daniel Schwartz, Principal, New Paradigm Senior Living

Greg Richard, EVP Field Operations, Brookdale Senior Living

5 pm – 6:30 pm *ALFAPAC Donor Reception (invitation only) Sheraton Phoenix Downtown

6:30 pm – 8 pm *CEO Dinner (invitation only) Sheraton Phoenix Downtown

A L FA 2010 Conference & Expo | www.alfa.org/conference

Thursday, May 27 All events held at the Phoenix Convention Center unless otherwise noted by an * 7 am – 8 am Continental Breakfast

8 am – 11 am Registration

8:15 am – 9:30 am State of Senior Living: Proven Leaders Discuss the Future—sponsored by

National Health Investors

n CEO Panel: Hear from executives on how the economy has affected their business and how

they are planning for changing market dynamics and consumer desires. ( 2 CEUs) Brenda Bacon, President and CEO, Brandywine Senior Living (moderator)

Bruce Mackey, CEO, Five Star Senior Living

Thilo Best, CEO, Horizon Bay Retirement Living

Mark Ordan, CEO, Sunrise Senior Living

Granger Cobb, President and co-CEO, Emeritus Senior Living

Bill Sheriff, CEO, Brookdale Senior Living

9:45 am – 11 am Concurrent sessions n Ancillary Services – Partnering for Success – Lessons learned in building win-win outsourc-

ing relationships and integrating specialty clinical programs into your service model. (1.25

CEUs)

Greg Colon, VP, Quality and Resident Care, Sunrise Senior Living (moderator)

Sharon Roth-Maguire, VP of Clinical Services, Horizon Bay Retirement Living

Heather Gabilanes, Regional VP of Resident Care, Northeast Region, Sunrise Senior Living

ALFA 2010 Conference & Expo | www.alfa.org/conference

Thursday, May 27 9:45 am – 11 am Concurrent sessions (continued) n Technology Driven Decision Making – Learn the latest about integrating and sharing knowl-

edge across all functional areas of the company, including the impact of distance learning.

Together these drive service quality, staff engagement, and corporate knowledge sharing. (1.25 CEUs) Scott Ranson, Vice President and Chief Information Officer, Brookdale Senior Living

Bill Sivil, VP of Information Technology, Emeritus Senior Living

34 n Market Fundamentals and Trends in Senior Housing – Obtain the latest information regard-

ing occupancy, rents, rent growth, and supply and demand for senior housing and care properties. This session will provide an empirical view on how senior housing properties

are performing across the nation’s largest 100 markets. Participants will learn to what extent the recession and downturn in residential housing have impacted occupancy rates and rent growth. Learn which markets are poised for growth in 2010 and 2011. Panelists will also provide relevant benchmarks from which operators can compare their performance, as well as provide insights into the comparative performance of different industry property types. (1.25 CEUs) Michael Hargrave, Vice President, NIC MAP

Chuck Harry, Research Director, National Investment Center for the Seniors Housing & Care Industry (NIC)

A L FA 2010 Conference & Expo | www.alfa.org/conference

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Exhibit Hall Map

Exhibitors A Closer Look 460 S Peachtree St. NW Norcross, GA 30071 888-446-5665 dan.buice@a-closerlook.com

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▲ A Place for Mom

505 221 1st Ave. W - Ste. 350 Seattle, WA 98119 206-285-4666 877-885-8580 Fax: 206-285-4660 sarah@aplaceformom.com www.aplaceformom.com A Place for Mom is the nation’s largest elder care referral network helping over 55,000 families a month and serving as a marketing resource for 17,000 senior care providers. The company also provides the senior housing industry’s most widely used lead management system, You’ve Got Leads! Visit www.aplaceformom.com and www.youvegotleads.com for more information. A.G.E.-Insurance 908 880 Apollo St. - Ste. 129 El Segundo, CA 90245 310-414-3504 877-243-3011 Fax: 310-414-9243 jkarmin@age-insurance.com www.assetguardendorsement.com A.G.E. (Asset Guard Endorsement) Insurance is a Personal Liability Insurance product filling an everexpanding yet untapped niche in the Residential Care marketplace. The A.G.E. program fills the gap vacated by the loss of Homeowners/Renters Insurance once a client moves into a Senior Living environment. A.L. Wizard 412 11230 Sorrento Valley Rd. - Ste. 220 San Diego, CA 92121 858-457-0566 888-523-0041 Fax: 858-457-3104 jwills@alwizard.com www.alwizard.com A.L. Wizard is fully integrated assisted living resident care, marketing, and billing software. It will improve care documentation, accurately track costs, assign staff efficiently, manage risk, improve margins, and provide accurate billing.

As of March 12, 2010

Achooz Little Busy Bodies, Inc. 744 14845 SW Murray Scholls Dr. - Ste. 110-344 503-469-8888 Lori@achooz.com www.achooz.com Achooz saline nose wipes with aloe and vitamin E actually nurture your nose while you use them. Hypoallergenic and alcohol free, Achooz are a refreshing, gentle alternative to a dry tissue. Frequent use prevents a sore, chapped nose and the added saline helps break up sinus congestion during colds & allergies. Fragrance Free and Extra Soft - Make your Nose Happy - Choose Achooz. ActiveForever.com Innovative Medical Supplies 525 10799 N 90th St. Scottsdale, AZ 85260 480-459-3221 800-377-8033 Fax: 602-296-0297 info@activeforever.com www.ActiveForever.com ActiveForever is the leading source of very well priced life-enhancing products that address almost all physical disabilities, injuries, or pain. Products include daily living aids, bath, safety and hygiene products, mobility aids, emergency supplies, durable medical equipment, medical nutrition, low vision and hearing loss devices, physical therapy products, and land and aquatic exercise therapy products. ActiveForever provides a multitude of product solutions for arthritis, Parkinson’s disease, diabetes, stroke rehabilitation, sports injuries, pain relief, foot/ankle, hand, hip/knee, and other physically limiting conditions. The company also offers unique and life-enhancing gift ideas. Adjust a Sink 936 2940 Weeks Ave. SE Minneapolis, MN 55414 612-293-4600-604 866-938-4608 Fax: 612-238-4601 dshusterich@accessiblesystemsllc.com www.adjustasink.com The Adjust-a-Sink® by Accessible Systems is an adjustable height shampoo bowl for the salons in Senior Care Communities. The bowl adjusts vertically a full 12” by use of a foot pump and allows most residents to remain safe and dry in their wheelchair while they receive a dignified shampoo.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors ▲ Advance Catastrophe Technologies

218 1620 S Broadmore Wichita, KS 67207 316-613-3902 888-747-1515 Fax: 316-262-9991 jchester@actcat.com www.SeniorLivingDisasterPlan.com Senior living centers routinely practice disaster drills, but most don’t anticipate the after-effects of fire, water, or other catastrophes. Planning ahead with Advance Catastrophe Technologies, Inc. (ACT) minimizes disruption to residents, communities, and operations. ACT specializes in serving senior living communities. Call 888-747-1515 or www.SeniorLivingDisasterPlan.com for more info today.

ADVANCE/Merion Matters 227 2900 Horizon Dr. King of Prussia, PA 19406 610-278-1400 800-355-5627 Fax: 610-270-3184 mmarx@advanceweb.com www.advanceweb.com Merion Matters, parent company of ADVANCE, is the healthcare industry’s leading resource for reliable information, specialized gear, and customized professional products. With dozens of magazines, Web sites, job fairs, and events, in addition to our ADVANCE Custom Promotions and ADVANCE Healthcare Shop divisions, we serve millions of healthcare professionals nationwide. Advanced Wireless Communications 417 20809 Kensington Blvd. Lakeville, MN 55044 952-469-0154 Fax: 952-469-0177 SGroth@advancedwireless.com www.advancedwireless.com Advanced Wireless Communications (AWC) provides twoway radios and customized wireless solutions to Assisted Living and Nursing Home communities throughout the country. AWC’s products increase resident security, improve quality of care and staff efficiency. Our wireless nurse call system, Instant Assistant®, combines two-way radios, on-site paging, monitoring and alarm products to increase productivity, while enhancing safety and security.

As of March 12, 2010 After 55 Housing & Resource Guide 639 8222 South 48th St., Ste. 250 Phoenix, AZ 85044 602-277-8797 800-654-7739 Fax: 602-277-8868 cindy.hodges@senioroutlook.com www.SeniorOutlook.com After 55 Housing & Resource Guide and SeniorOutlook.com are the most comprehensive and dedicated resources serving the housing needs of adults 55 and better. Our full-size magazine and informative Web site feature Independent Living, Assisted Living, Skilled Nursing, and all levels of care options available to this growing demographic. Aleydis Centers LLC 238 2525 S Cleveland St Joseph, MI 49085 269-449-7017 aleydiscenters@aol.com www.AleydisCenters.com Aleydis Centers LLC is unveiling the only multi-functional treatment room for Assisted Living Communities. Doctors, dentists, and other healthcare providers will all use this room. Residents will realize dignity, infection control, comfort, and convenience. Communities will decrease liability and gain market advantage. Visit us at booth 238! ALFA - Assisted Living Federation of America 431 1650 King St., - Ste. 602 Alexandria, VA 22314 703-894-1805 Fax: 703-894-1831 www.alfa.org Founded in 1990, the Assisted Living Federation of America (ALFA) is the only national association exclusively dedicated to professionally operated senior living communities. ALFA’s member-driven programs promote business and operational excellence through national conferences, research, publications, and executive networks. ALFA works to influence public policy by advocating for informed choice, quality care, and accessibility for all Americans seeking assistance with long-term care. Visit www.alfa.org for more information.

● = Premier Sponsor ▲ = President’s Council Member A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors

As of March 12, 2010

Allegiance, Inc. 242 10713 S Jordan Gateway - Ste. 120 South Jordan, UT 84095 801-617-8000 Fax: 801-302-9043 kim.spencer@allegiance.com www.allegiance.com Allegiance offers enterprise feedback management software that makes it easier than ever to listen to the voices of your residents, residents’ families, and employees. The Allegiance Engage software platform facilitates survey creation and gathers solicited and unsolicited feedback in real-time into a centralized online system, saving you time, money, and effort.

American Data 729 P.O. Box 640 Sauk City, WI 53583 608-643-8022 Fax: 608-343-2314 carmen@american-data.com www.american-data.com American Data - a company with 25 years in EMR/EHR and financial solutions for long term care. Our ECSElectronic Chart & Financial System is an integrated software solution that streamlines resident care while providing real-time documentation and increasing reimbursement capabilities. Visit www.american-data.com and call 800-464-9942 to schedule a demonstration.

AllSeniorHomes.com 131 1937 5th St. Kirkland, WA 98033 206-905-8774 Fax: 206-905-8874 customercare@allseniorhomes.com www.allseniorhomes.com AllSeniorHomes.com are the Internet experts enabling communities to increase their census through costeffective acquisition. We ONLY provide “customerinitiated contacts” – leads are only from prospects who specifically want to connect with your community. This ensures you spend time connecting with families who have a genuine interest in your community.

American Health Care Supply 308 100 S Milwaukee Ave. Vernon Hills, IL 60061 847-743-1767 800-677-7180 Fax: 847-743-3767 sreitemeier@americanhcs.com www.americanhealthcaresupply.com American Health Care Supply, an American Hotel Register Co., offers 50,000 items, 4 value-priced privatelabel brands, and healthcare & hospitality supplies. 12 strategically located DCs provide fast delivery. Private fleet priority service is available in most metro areas. Get a customized Web site at americanhealthcaresupply. com, FF&E solutions from design to installation, and expert sales teams.

ALMSA, INC. 107 P.O. Box 44265 Boise, ID 83711 208-867-2437 Fax: 801-457-0097 billds@almsahealth.com www.almsahealth.com ALMSA’s secure, web-based community health and management platform enhances revenue and increases communication. Modules include assessment/careplan; care tasks; EMAR; wound care; multiple reports; financial; and risk mitigation. Alzheimer’s Foundation of America 134 322 Eighth Ave. - 7th Fl. New York, NY 10001 866-232-8484 Fax: 646-638-1546 agreebel@alzfdn.org www.alzfdn.org AFA, a national nonprofit organization with 1,200 member organizations, focuses on optimal care to individuals with Alzheimer’s disease and related dementias, and their families. Services include professional training/qualification, national standards for dementia settings, memory screening programs, free caregiver magazine, social services counseling. Toll-free hot line. “Caring for the Nation.”

● = Premier Sponsor ▲ = President’s Council Member

AmerisourceBergen 922 1300 Morris Dr. Chesterbrook, PA 19087 610-727-2382 kbabore@amerisourcebergen.com www.amerisourcebergendrug.com As the world’s largest, focused pharmaceutical supply chain provider, AmerisourceBergen has dedicated 100% of its assets to helping our customers optimize the business of pharmaceutical care. To learn more about partnering with AmerisourceBergen or to learn about our other solutions for optimizing the pharmacy enterprise, contact us at 877-892-1254 or e-mail solutions@ amerisourcebergen.com AOD Software 832 8100 N University Dr. Fort Lauderdale, FL 33321 954-724-9809 Fax: 954-720-5978 lissets@aodsoftware.com www.aodsoftware.com AOD Software offers the industry’s fully integrated EHR, financial and operational solution. AOD Software’s Point of Care Solution. Easy touch screen entry for CNAs includes documentation of ADLs, Care Plan items, and more! The system automatically updates the MDS and becomes part of the Electronic Health Record (EHR). Learn how you can easily access the documentation directly from inside the MDS!

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Arboc Mobility, LLC 51165 Greenfield Pkwy. Middlebury, IN 46540 574-825-4880 Fax: 574-825-1750 jwmeyersr@arbocmobility.com

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ArjoHuntleigh 222 2349 W Lake St. Addison, IL 60101 800-323-1245 Fax: 888-594-2756 alexis.lasalvia@arjohuntleigh.com www.arjohuntleigh.com ArjoHuntleigh offers a broad range of equipment, medical devices, and complete systems in interrelated areas such as: medical beds, resident lifting/transfers, therapeutic surfaces, and disinfection. Assisted Living Executive 529 1650 King St. – Ste. 602 Alexandria, VA 22314 703-894-1805 editor@alfa.org www.alfa.org/ALE ALFA’s flagship publication, Assisted Living Executive reaches more than 20,000 c-level and senior executives. Published six times per year, the magazine focuses on best practices and strategic solutions that advance operational excellence for senior living companies. Assisted Living Executive is an ALFA membership benefit and also available by subscription. Go to www.alfa.org/ ALE for details. Visit the magazine’s digital edition at www.alfapublications.org. Assisted Living Source 440 P.O. Box 1332 Winthrop, WA 98862 888-213-2731 rachel@elderlivingsource.com www.assistedlivingsource.com Assisted Living Source specializes in high-quality exclusive leads, helping you increase occupancy at a lower cost per move-in.

As of March 12, 2010 A’viands Food & Services Management 829 1751 County Road B West - Ste. 300 Roseville, MN 55113 651-203-3249 888-872-3788 Fax: 651-203-3276 dbuffie@aviands.com www.aviands.com Beginning Every Day From Scratch! A’viands specializes in providing outstanding, professional dining and nutritional services to Assisted and Independent Senior Living, Hospitals, and Long Term Care customers. We focus on finding innovative and real dining solutions for today’s healthcare environment with healthy choices and cost saving initiatives. Beazley Group 310 35 E Wacker Dr. - Ste. 3900 Chicago, IL 60601 312-506-6390 Fax: 312-781-0139 kieran.dempsey@beazley.com www.beazley.com Underwriters at Lloyds, London Professional, and General Liability Insurance Products for the Long Term Care Industry. BenchSmith 904 429 Easton Rd. Warrington, PA 18976 215-491-1711 800-482-3327 Fax: 215-491-1436 kelly@benchsmith.com www.benchsmith.com Manufacturer of teak furniture specializing in custom work. Also the only east coast distributor for Ivini furniture.

Avalon Technologies 536 1895 Seminole Trail - Ste. 300 Charlottesville, VA 22901 866-626-8366 Fax: 434-964-1393 Halversonm@avalontechnologies.net www.avalontechnologies.net Avalon Technologies is a premier emergency call system provider to the senior housing community. Wireless integration saving past investment dollars to existing hard-wired systems and new turnkey construction. Assisted, Independent, Memory Care, and Skilled are our speciality.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Briggs Medical Service Company 637 7300 Westown Pkwy. - Ste. 100 West Des Moines, IA 50266 Toll Free: 800-247-2343 www.briggscorp.com Briggs Corporation produces and distributes more than 10,000 products including: proprietary medical forms, durable and disposable medical supplies, electronic medical solutions, charting systems, education and staff training materials, and professional reference products.

● Brookdale Senior Living

512 111 Westwood Place - Ste. 400 Brentwood, TN 37027 414-918-5334 Fax: 414-918-5055 hmiller@brookdaleliving.com www.brookdaleliving.com Brookdale Senior Living is a leading owner and operator of senior living communities and related services, providing high-quality accommodations and services for more than 53,000 residents. Brookdale provides independent and assisted living, Alzheimer’s and dementia care, rehabilitation and skilled nursing, continuing care retirement communities (CCRCs), and Life Care CCRCs. BulkTV & Internet 115 110 Horizon Dr., Ste. 100 Raleigh, NC 27615 919-792-1480 877-285-5881 Fax: 919-573-0489 sales@bulktv.com www.bulktv.com Bulk TV & Internet is a leading provider of DIRECTV services designed to meet the unique needs of health care properties. Bulk TV & Internet serves more than 80,000 units nationwide including television programming services, digital satellite TV systems, high-speed Internet access services, and managed data network services. For more information, please visit www.bulktv.com. Care2Learn.com, Inc. 4890 W Kennedy Blvd. – Ste. 740 Tampa, FL 33609 941-527-0300 866-248-0734 Fax: 941-827-9553 kelly.conlon@care2learn.com www.care2learnsolutions.com

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As of March 12, 2010 Care and Compliance Group 210 24335 Prielipp Rd. - Ste. 109 Wildomar, CA 92595 800-321-1727 Fax: 951-677-1380 mgray@careandcompliance.com www.careandcompliance.com Care and Compliance Group maintains a 25-year reputation as the largest and most experienced educator for assisted living and residential care personnel in the United States. Our practical administrator training programs, continuing education courses, staff training DVDs, online programs, and compliance tools help providers improve operations and enhance resident quality of life. CareConnect by Esco Technologies, LLC 229 7372 Liberty One Dr. Liberty Township, OH 45044 513-332-0460 Fax: 513-674-8980 lisa.terry@esco-tech.net www.careconnectbyesco.com ESCO Technologies provides a single source of management care communications solutions for assisted living and independent communities and integrated group living via our revolutionary CareConnect program. CareWear Fashions, LLC 906 18100 Cashell Rd. - Ste. 200 Rockville, MD 20853 301-590-0717 877-227-3919 Fax: 301-590-0449 info@carewearfashions.com www.carewearfashions.com Dignified, easy on easy off, struggle-free resident clothing. Solution for inappropriate disrobing. Respectful, considerate clothing that’s easy care. CARF International 137 1730 Rhode Island Ave., NW - Ste. 209 Washington, DC 20036 866-888-1122-5006 Fax: 202-587-5009 smatthiesen@carf.org www.carf.org/aging CARF International is an independent, nonprofit accreditor of providers in aging services, behavioral health, child and youth services, DMEPOS, employment and community services, medical rehabilitation, and opioid treatment programs. CARF accredits more than 5,900 providers on four continents. More than 8.3 million persons of all ages are served annually by CARF-accredited providers.

● = Premier Sponsor ▲ = President’s Council Member A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors The Cawley Company 540 1544 N 8th St. Manitowoc, WI 54220 920-686-7000 800-822-9539 Fax: 920-686-7080 info@thecawleyco.com www.thecawleyco.com The Cawley Company has been in the recognition and identification industry for well over 60 years. We specialize in name badges, photo identification, awards, plaques, signage, lapel pins, and custom identification. We guarantee our products 100% and pride ourselves on complete customer satisfaction. We aren’t happy until the customer is! The CBORD Group, Inc. 933 61 Brown Rd. Ithaca, NY 14850 607-257-2410 Fax: 607-257-1902 sales@cbord.com www.cbord.com CBORD is the world’s leading provider of software and hardware solutions for food and nutrition service management, campus and cashless card systems, housing and judicial process management, and integrated security solutions, including access control and intelligent video. Whatever your needs, CBORD offers seamlessly integrated solutions for a variety of markets. Centers for Medicare & Medicaid Services 109 7500 Security Blvd. Baltimore, MD 21244 301-577-0244 bking@blseamon.com www.medicare.gov The Centers for Medicare & Medicaid Services manages several critical programs: Medicare, Medicaid, and the State Children’s Health Insurance programs. Learn how seniors and people with disabilities can take advantage of these programs. CMS will have information about preventive services, disability information, prescription drug coverage, extra help for people with limited income, and more. Ceres Purchasing Solutions 136 1000 Fianna Way Fort Smith, AR 72919 972-394-1249 Fax: 972-492-3416 Andrew.huber@ceresstrategies.com www.ceresstrategies.com Ceres is a GPO that, aside from line item savings, specializes in web-based procurement (powered by DSSI), formulary and order guide management, and creating economic advantage for our members. Our philosophy is to become your procurement partner and not another GPO that simply passes along savings.

As of March 12, 2010 CISCOR 126 W Main St. Norman, OK 73069 405-447-4955 800-462-0191 Fax: 405-447-0254 iris@ciscor.com www.ciscor.com Emergency Call and Security Systems

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CogniFit Inc. 740 1065 Ave. of the Americas - Ste. 1701 New York, NY 10018 212-944-7144 888-360-7072 Fax: 212-944-7344 sales@cognifit.com www.cognifit.com CogniFit brain fitness programs are an ideal solution for keeping the brain challenged and active. Scientifically designed and tested, the patented brain fitness programs offer a personal assessment of cognitive skills, such as memory, attention, and focus, which are necessary for quality of life. The training program is personalized so each individual is sure to get the training they need. Colonial Life 315 1200 Colonial Life Blvd. Columbia, SC 29210 803-798-7000 800-845-7330 gmclark@coloniallife.com www.coloniallife.com Colonial Life is a market leader in providing benefits solutions in one neat package: excellence in communications, enrollments, service, and personal insurance products and services that make benefits count for employers and their employees alike. We are Colonial Life. Making benefits count.

▲ The Comphy Co.

932 7034 Portal Way - Ste. 110 Ferndale, WA 98248 323-225-8234 Fax: 360-366-0139 robert@comphy.com www.comphy.com Comphy Company is the premier provider of spa linens. We are the brand standard for Ritz Carlton, Massage Heights, Encore Spa at Wynn Las Vegas, and many others. Our product is stain release treated, wrinkle resistant, and has the look and feel of 600-count cotton but is in fact 100% recyclable microfiber twill. We believe in our product so much that we give it an unbeatable 300-wash guarantee.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Construction Specialties/Eldercare Interiors 937 6696 State Route 405 Muncy, PA 17756 570-546-5941 Fax: 570-546-5169 info@c-sgroup.com www.c-sgroup.com Construction Specialties provides interior architectural building products designed for the needs of today’s assisted living environments. Our Acrovyn brand features solutions for every community need and renovation budget including corner guards, handrails, crash rails, wall coverings, door protection, doors, and privacy curtains. Ask about our industry leadership in sustainable products

Cornell Communications, Inc. 719 7915 N 81st St. Milwaukee, WI 53223 414-351-4660 800-558-8957 Fax: 414-351-4657 sales@cornell.com www.cornell.com Cornell Communications is a leader in staff/nurse call systems. Cornell offers a full range of solutions from traditional wired to wireless systems or a hybrid of the two. The AURA 2.0 Emergency Response System, which includes wireless devices, data logging, reporting, and staff notification, can be integrated with previously installed wired systems, even others than Cornell.

As of March 12, 2010 CYMA Systems, Inc. 2330 W University Dr., - Ste. 4 Tempe, AZ 85281 800-292-2962 Fax: 480-303-2969 monique@cyma.com www.cyma.com

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Dakim, Inc. 723 2121 Cloverfield Blvd. - Ste. 205 Santa Monica, CA 90404 310-566-1350 800-586-5502 Fax: 310-829-1865 doug@dakim.com www.dakim.com Dakim BrainFitness is designed to help seniors fight the development of dementia with a rigorous, enjoyable cognitive workout in six cognitive domains. A touch screen and five self-adjusting challenge levels enable active seniors and even those with mild Alzheimer’s disease to be successful, even if they’ve never used a computer. Design Purchase Link 2400 Boston St. – 4th Floor Baltimore, MD 21224 410-563-8900 Fax: 410-563-8330 www.dplink.net

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DignifieDesigns 142 P.O. Box 3982 Hailey, ID 83333 208-720-4347 ballou2350@msn.com www.dignifiedesigns.com Makers of simple, memory-stimulating puzzles for the mentally impaired of all ages with a focus on Alzheimer’s. Our puzzles combine the proper skill level with beautiful graphics that remember the life lived prior to illness and/or injury. Dishwasher safe and made in the USA. Connect the pieces, connect the lives with DignifieDesigns.

Corporate Imaging Concepts, Inc. 205 308 Wainwright Dr. Northbrook, IL 60062 847-412-6600 Fax: 847-412-6601 briana@corp-imaging.com www.corp-imaging.com Fully integrated with DSSI, we support clients who require significant cost savings from their branded merchandise program. Our supply chain innovations eliminate the cost of order processing by enabling you to order directly from the industry’s largest suppliers—brands like Columbia®, Nike Golf®, Post-IT®, and Sharpie®. The best news—you don’t need to sacrifice service to save.

● ▲ Direct Supply, Inc.

Covidien 923 15 Hampshire St. Mansfield, MA 02048 508-261-8000 800-962-9888 Fax: 508-261-6077 debbie.mcdermott@covidien.com www.covidien.com Covidien is a leading global healthcare products company that creates innovative medical solutions for better resident outcomes and delivers value through clinical leadership and excellence. Covidien manufactures, distributes, and services a diverse range of industry-leading product lines. Stop by our booth or visit www.covidien. com to learn more about our business.

●

605 6767 N Industrial Rd. Milwaukee, WI 53223 414-760-5610 800-634-7328 Fax: 800-250-2173 bwagner@directs.com www.directsupply.com Based in Milwaukee, Wisconsin, Direct Supply is the leading provider of equipment, eCommerce, and service solutions to Senior Living. Founded in 1985, this employee-owned company provides quality, eldercare-approved products and services, and an unexcelled response to customer needs and leads the charge for industry advocacy in Washington. Learn more at directsupply.com. = Premier Sponsor

▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Dolan Hospitality 841 26 S Hanford St. Seattle, WA 98134 888-506-7383 Fax: 206-682-5939 rleddusire@dolanco.com www.dolanhospitality.com Innovation and Elegance are core features with Dolan Hospitality. Our innovations include the patented “Clever Lever” switch, which is an ADA friendly method of easily switching on floor and table lamps; the convenient “Power Pad,” which makes charging of portable devices (phones, laptops, etc) a breeze; and a never-ending offering of fresh designs of sconces, bathroom lighting, and table and floor lamps. We offer design assistance for custom products to match your décor as well as offer a full line catalog of products to fit many different environments. Dudson USA Inc. 910 5604 Departure Dr. Raleigh, NC 27616-1841 919-877-0200 800-438-3166 Fax: 919-877-0300 burgessr@dudsonusa.com www.dudsonusa.com Dudson is a privately owned manufacturer of chinaware strictly for the commercial application with designs specifically for Assisted Living. Dudson is known for product durability and aesthetics as well as our extensive product line. Dudson extends a lifetime “chip” warranty to stand behind our durability. Ecolab Inc. 811 370 N Wabasha St. Saint Paul, MN 55102 651-293-1963 800-352-5326 Fax: 651-225-3098 barbara.kane@ecolab.com www.ecolab.com Ecolab is the world’s leading provider of cleaning, food safety, and health protection products and services. With more than 12,000 sales-and-service experts, Ecolab is committed to assisting its customers with their unique needs by providing them with value-added solutions and personal service. For more information, visit www. ecolab.com or call 1-800-35-CLEAN. EGA, P.C. Architects 419 12 Auburn St. Newburyport, MA 01950 978-462-5515 Fax: 978-462-5525 info@ega.net www.ega.net EGA is an architectural design firm that began over 43 years ago. EGA’s primary practice is the design of award-winning senior environments. EGA has developed prototypes for a number of large companies and has worked with non-profit organizations. EGA is located in Newburyport on the North Shore of Massachusetts.

As of March 12, 2010 Elder Resource Benefits Consulting 360 Boston Post Rd. – #395 Sudbury, MA 01756 508-270-7556 Fax: 508-579-8444 patty@elderbenefitsconsulting.com www.elderbenefitsconsulting.com

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ElderCarelink 140 1051 East Hillsdale Blvd – 8th Floor Foster City, CA 94404 650-578-6822 Fax: 650-578-7604 smangan@quinstreet.com www.quinstreet.com ElderCarelink.com is a free Web site that matches seniors and people who are caring for seniors with companies that provide the professional care they need, including: In-Home Companion Services, In-Home Medical Services, Independent Living Communities, Assisted Living Communities, Residential Care Communities, and Adult Day Care. Elderlife Financial Services 929 1054 31st St. NW - Ste. 340 Washington, DC 20007 757-560-0291 karen@elderlifefinancial.com www.elderlifefinancial.com Elderlife Financial is the leading provider of senior housing finance options. Since 2000, Elderlife has worked closely with senior living communities to increase access for potential residents and help retain existing residents. Elderlife provides guidance and simple financial solutions for families seeking senior living services for their loved one. Eldermark Software 336 12400 Whitewater Dr. Minnetonka, MN 55343 952-931-2219 Fax: 952-931-9661 craig@eldermark.com www.eldermark.com Clinical, Billing, Marketing, and EMAR software. Assessments, service plans, agreements, integrated billing with EMAR medication management.

● = Premier Sponsor ▲ = President’s Council Member

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors

As of March 12, 2010

ElDorado National 913 1655 Wall St. Salina, KS 67401 785-827-1033 800-850-1287 Fax: 785-823-9471 sales@enconline.com www.enconline.com Since 1979, ElDorado National has proudly served the assisted living community. We manufacture a complete line of cutaway buses and mobility vans, available in a variety of lengths and configurations to suit your needs. In addition to being an ISO 9001:2008 certified company, our vehicles are the most extensively tested in the industry and have the highest resale value.

Extended Care Professional 129 2094 Church St. - Ste. 1 - P.O. Box 113 East Troy, WI 53120 262-684-5600 Fax: 888-684-5605 len@extendedcarepro.com www.extendedcarepro.com ECP is one of the industry’s fastest growing care charting software. Why? Because we provide a complete WEB BASED, TIME-SAVING management solution with a tightly integrated, LIVE-TO-PHARMACY E-MAR at an AFFORDABLE PRICE. Our EASY-TO-USE and EASY-TOTRAIN software includes user definable assessments and care plans, scheduling systems, analysis, and compliance tools – with easy access to your data from anywhere.

● Emeritus Senior Living

ff&e Specialty Group, Inc. 319 P.O. Box 8696 Kansas City, MO 64114-0696 913-888-5892 800-893-4504 Fax: 913-492-6411 ffandespecialty@aol.com www.ffandespecialty.com ff&e Specialty Group specializes in interior design, furnishings, and equipment for senior living environments nationwide. As a one-stop source, ff&e Specialty Group also provides product procurement, project management, and installation services. Choose from complete turnkey support or select services for new construction as well as renovations.

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3131 Elliott Ave. - Ste. 500 Seattle, WA 98121 206-298-2909 800-429-4828 murich@emeritus.com www.emeritus.com At Emeritus, our promise is simple: “Our family is committed to yours.” As a national provider of assisted living and Alzheimer’s care we are passionately committed to making a difference in people’s lives by providing service of the highest quality and value in a supportive environment, promoting the health, independence, and social interaction of seniors. Emfinders 916 6170 Research Rd. - Ste. 200 Frisco, TX 75034 972-439-1960 Fax: 972-987-1276 info@emfinders.com www.emfinders.com Emfinders EmSeeQ is an emergency response solution integrated into the 911 system to help immediately locate adults or children with cognitive and developmental disabilities. The EmSeeQ is a highly water resistant, lightweight, watch-like device designed to be worn 24/7, and equipped with either a standard band or a stainless steel two-handed clasp. Epicor Software Corp. 209 18200 Von Karmen Ave. - Ste. 1000 Irvine, CA 92612 949-585-4144 bmerten@epicor.com www.epicor.com Epicor’s Senior Living Solution is specifically designed for operators of Independent Living, Assisted Living, & CCRCs. The solution provides the functionality for managing the marketing, resident management, billing, & financial aspects of senior living organizations in an integrated software system. Over 70 senior housing & care organizations currently manage their business with Epicor’s software.

Fireman’s Fund Insurance Co. 914 777 San Marin Dr. Novato, CA 94998 415-899-2000 Fax: 415-899-3600 karla.digrazia@ffic.com www.firemansfund.com Fireman’s Fund Insurance Company is a premier property and casualty insurance provider of personal and commercial insurance products nationwide. Our insurance products protect skilled, assisted, and independent living communities with customized solutions that include professional liability, property and auto coverage, and options such as green coverages, prior acts, and crisis management.

● = Premier Sponsor ▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors First Choice Background Screening 133 6365 Taft St. Hollywood, FL 33024 954-449-7822 888-878-1595 Fax: 954-449-1078 nfulks@firstchoiceresearch.com www.firstchoiceresearch.com First Choice, a premier pre-employment screening company offering quality, cost-effective employment background screening services nationwide. Providing the highest quality of information customized to meet your background screening requirements. We provide the information to help you make the right hiring decisions. First Choice, your resource for protecting your most important asset ...Your People. First Quality Products Inc. 736 80 Cuttermill Rd. Great Neck, NY 17748 800-227-3551 Fax: 570-769-4328 fqpsales@firstquality.com www.firstquality.com First Quality Products, Inc®., brand name Prevail®, manufactures a full-line of high-quality disposable incontinence products and washcloths. By focusing on innovation, Prevail® brings innovative product choices such as the NEW Prevail® for Women, and unique Marketing Programs. First Wave Products 725 One Mill St. Batavia, NY 14020 877-784-0269 brian@firstwavetechnologies.com www.firstwaveproducts.com First Wave Products has developed FIRST CRUSH, the industry’s first fully automated pill crusher, to address major concerns about lost dosing, resident rejection, and worker productivity, and is defining a new standard of care for crushing and medication delivery. In independent evaluations, FIRST CRUSH consistently outperformed existing crushers and has the smallest footprint of any leading brand. Flexsteel Senior Living 342 212 Industrial Rd. Starkville, MS 39759 601-323-5491 Fax: 800-444-5481 jgoetz@flexsteel.com www.flexsteelcommercialfurniture.com For over 117 years Flexsteel has manufactured the highest quality sofas, sofa sleepers, lounge chairs, dining chairs, recliners, and occasional tables in the country. Come see our complete line of “FLEXCARE” furniture designed for the senior residents and their caregivers.

As of March 12, 2010 Forest Pharmaceuticals 930 4801 Hidalgo St. Apache Junction, AZ 85119 480-213-7600 megan.renico@frx.com www.frx.com Senior Care Representative for Forest Pharmaceuticals. Fortis Executive Search, Inc. 819 1155 Mueller Ln. Melbourne, FL 32935 321-751-4556 Fax: 321-775-4356 lnupp@fortissearch.com www.fortissearch.com Fortis Executive Search, Inc. is a search firm devoted to the process of consulting with clients on executive selection exclusively to the senior living industry. Specializing in mid- to senior-level positions, Fortis Executive Search, Inc. offers retained and contingency arrangements tailored to the clients’ specific recruitment needs. Fortney & Weygandt, Inc. 341 31269 Bradley Rd. North Olmsted, OH 44070 440-716-4000 Fax: 440-716-4010 clutjen@fortneyweygandt.com www.fortneyweygandt.com Fortney & Weygandt is a National Account General Contractor with vast capabilities and experience in the Assisted Living and Skilled Care arenas. We deliver new construction, additions, and renovations for national, regional, and local Senior Care providers. Friedrich Air Conditioning Company 812 P.O. Box 1540 San Antonio, TX 78295 210-357-4400 Fax: 210-357-4480 twheeler@friedrich.com www.friedrich.com Friedrich offers room air conditioners, ductless split systems, single package vertical units, packaged terminal air conditioners, thru-the-wall units, and portable air conditioners. The Friedrich name is recognized for the quality of its products and our units can be found everywhere from oilrigs to school buildings, hotels to nursing homes, military housing to exclusive island resorts.

● = Premier Sponsor ▲ = President’s Council Member

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors

As of March 12, 2010

▲ G5 Search Marketing

437 550 NW Franklin - Ste. 200 Bend, OR 97701 541-306-3374 800-554-1965 Fax: 541-225-5166 bill.bliss@G5searchmarketing.com www.G5searchmarketing.com G5 is the leading provider of Local Marketing Solutions that help Senior Housing communities get found online, generate more qualified leads, convert more leads into new residents, analyze marketing performance—including offline, and optimize to the marketing sources with the best return on investment.

Gordon Food Service 727 333 50th St. SW Grand Rapids, MI 49501 616-717-4114 Fax: 616-717-7698 maureen.leugers@gfs.com www.gfs.com Gordon Food Service is North America’s largest familyowned broadline foodservice distributor. We offer over 16,000 items to 45,000 customers. Our extensive line includes products, services, and technology designed specifically for effective and efficient healthcare food service, environmental services, and laundry operations. GFS also operates over 125 GFS Marketplace® Stores.

GE Healthcare 217 9900 Innovation Dr. Wauwatosa, WI 53226 212-759-3588 866-216-4600 Fax: 212-207-3219 susan.bushong@ge.com www.quietcare.com QuietCare® from GE Healthcare helps improve resident safety, wellness, and independence… plus staff efficiency, retention, and potentially your bottom line. QuietCare helps you provide residents the right care at the right time. Learns everyday activities; alerts you to out-of-ordinary events.

Goshen Coach 112 25161 Leer Dr. Elkhart, IN 46514 574-970-6300 Fax: 574-266-5866 amccall@goshencoach.com www.goshencoach.com Goshen Coach, Inc. offers a wide variety of floor plans, including accessibility packages, and several chassis options accommodating 12 to 43 passengers for transit and retail use. We continue to be an industry leader in product quality and safety by meeting Ford Quality Vehicle Manufacturer (QVM) and ISO 9002 standards.

Genesis Rehab Services 330 101 E State St. Kennett Square, PA 19348 610-925-2435 800-811-3015 Fax: 610-925-4355 marlene.moniz@genesishcc.com www.genesisrehab.com GRS is a premier and state-of-the-art full-service Therapy Company providing Physical, Occupational, and Speech Therapy in 26 states. The GRS approach spans the continuum between preventative, wellness, and rehabilitative care. We foster teamwork between the resident and family, as well as the therapy, wellness, and community staff. Gentiva Health Services 20819 72nd Ave. S – Ste. 515 Kent, WA 98032 253-395-0120 Fax: 253-395-9488 sandra.windley@gentiva.com www.gentiva.com

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Guardian Systems Inc. 445 102 S 54th St. Chandler, AZ 85226 480-940-8900 RDHelstrom@Guardianusa.com www.Guardianusa.com Guardian has been providing wireless emergency response, security, and wandering control systems to senior communities for 18 years. Nationwide coverage is provided to installations in 45 states and Canada. Guardian is a one-stop source for integrated low-cost wireless systems and will be introducing the revolutionary Guardian Angel Wander Control System at ALFA. Hamilton CapTel 239 1006 12th St. Aurora, NE 68818 888-514-7933 Fax: 402-694-5037 info@hamiltoncaptel.com www.hamiltoncaptel.com A common issue experienced by seniors—difficulty hearing over the phone—often results in diminished independence. Hamilton Captioned Telephone is a free service that can restore independence. Similar to captioning on TV, Hamilton CapTel provides captions of what’s said over the phone.

● = Premier Sponsor ▲ = President’s Council Member A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Hamilton Insurance Agency 211 4100 Monument Corner Dr. - Ste. 500 Fairfax, VA 22030 703-359-8100 800-275-6087 Fax: 703-359-8108 jmoyer@hamiltoninsurance.com www.hamiltoninsurance.com HIA is a nationally recognized full-service insurance brokerage specializing in Commercial Lines, Health & Welfare Benefits, Workers’ Compensation, Risk Management, Customer Service Call Center, and Administrative Solutions. HD Supply 810 10641 Scripps Summit Ct. San Diego, CA 92131 800-431-3000 Fax: 800-859-8889 customercare@hdsupply.com www.hdsupplysolutions.com Save time and money with your single source for healthcare, facility maintenance, and housekeeping products. HD Supply Maintenance is the only stocking distributor of all three categories, with brands you know and trust, and freight-free, on-time delivery on most items to most areas. Healthcare Signs, Inc. 216 2156 Amnicola Hwy. Chattanooga, TN 37406 316-263-4591 877-714-6588 Fax: 316-269-9941 anderson@healthcaresigns.com www.healthcaresigns.com Healthcare Signs, Inc. (HSI) provides interior sign system design with built-in ADA compliance. We offer unbeatable lead times with products backed by our Life-of-the-Building© Sign Guarantee. For your new construction or renovation, let us do the legwork for you with our free SignSpec© planning service. Just send us your floor plans and we’ll do the rest. Heritage MedCall 628 202 E Virginia Ave. Tampa, FL 33603 813-221-1000 800-396-6157 jfranke@heritagemedcall.com www.heritagemedcall.com Heritage MedCall provides Wireless Emergency Call Systems that are the easiest to use and the most reliable. Heritage MedCall has over 100 Echostream wireless installs. From 5 to 1,500 beds, we are your choice for Wireless Emergency Call.

As of March 12, 2010 Hirsch Wolf, Division of HUB International NE 538 1505 Coney Island Ave. Brooklyn, NY 11230 718-252-2800 Fax: 718-338-0024 lon.grayson@hubinternational.com www.hubinternational.com Providing insurance products and services to Senior Living Communities for over 40 years, including: General & Professional Liability, Property, Auto, Employee Benefits, Workers’ Compensation, Environmental Liability, and Directors & Officers with Employment Practices Liability. Hobart Corp. 111 701 S Ridge Ave. Troy, OH 45374 937-332-3000 888-446-2278 Fax: 937-332-2852 hobartinfo@hobartcorp.com www.hobartcorp.com Hobart is the world leader in commercial food equipment and service for the foodservice and food retail industries. Hobart manufactures products for warewashing and waste handling; food preparation; baking; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. Hobart equipment is supported by a national network of factory-trained service technicians. Holsag Canada 712 164 Needham St. Lindsay, ON Canada K9V 5R7 705-878-1970 Fax: 705-878-1864 michelle@holsag.com www.holsag.com Holsag Canada is one of North America’s Leading Manufacturers of wood chairs and barstools, made in Canada from 100% European Beech Hardwood. We assemble and finish all of our products in house and have the ability to custom match virtually any stain color. Our in house upholstery department allows us to upholster in any of our standard fabrics as well as in the customer’s own material. Home Instead Senior Care 108 13323 California St. - Ste. 200 Omaha, NE 68154 402-498-4466 Fax: 402-885-6324 dnorman@homeinstead.com www.homeinstead.com Home Instead Senior Care is the world’s largest provider of home care services for seniors, with more than 875 franchise offices in 15 countries. Services are available at home or in care facilities for a few hours per week, or 24/7, including holidays. To us, it is about providing the highest-quality care to allow seniors to remain independent wherever they call home.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors

As of March 12, 2010

▲ HomeFree, Inc.

517 6629 W Mill Rd. Milwaukee, WI 53218 414-358-8200 800-606-0661 Fax: 414-358-8100 alexiss@homefreesys.com www.homefreesys.com HomeFree provides state-of-the-art wireless resident monitoring solutions based on a single wireless platform integrating advanced wandering alerts, nurse call, fall management, staff safety, and device management solutions. Our system offers a watch style transmitter with removal alerts, self-checking devices, comprehensive management reports, and a secondary layer of security.

Intelligent InSites 629 102 Broadway - Ste. 200 Fargo, ND 58102 701-893-2000 Fax: 701-893-2001 info@intelligentinsites.com www.intelligentinsites.com Intelligent InSites leverages the power of real-time location and sensory data to provide an innovative solution to deliver everything senior communities need to increase safety, satisfaction, and resident independence in one comprehensive solution – from providing a consolidated assistance call and staff communication system to remote resident monitoring, wander management, and fall prevention.

▲ HPSI Purchasing Services

Interim HealthCare Inc. 237 1601 Sawgrass Corporate Pkwy. Sunrise, FL 33323 954-858-6000 Fax: 954-858-2870 chritz@interimhealthcare.com www.interimhealthcare.com Interim HealthCare is the nation’s leading provider of comprehensive home health & health care staffing services. Through a franchise network of over 300 offices, Interim serves clients across the United States as a single source for skilled nursing; PT/OT/ST services; hospice services; non-medical home care assistance; & other related services.

526 1 Ada - Ste. 150 Irvine, CA 92618 949-250-4774 800-223-4774 Fax: 949-852-1851 dickm@hpsionline.com www.hpsionline.com HPSI is a group purchasing organization that provides substantial volume discounts and low prices on a wide range of products, services, and equipment to its members. Illustratus 104 10983 Granada Ln. Overland Park, KS 66210 913-725-3069 877-781-8290 Fax: 913-754-4222 hmartin@illustratus.com www.illustratus.com Illustratus understands the importance of communication, outreach, and education in the senior housing industry. We offer an end-to-end online publishing solution that helps clients produce quality resident communication, sales, and marketing materials to meet occupancy goals, strengthen community relations, and to inform and connect with staff, residents, and families. Visit booth 104 to learn more. Innovatix, LLC 615 75 Ninth Ave. - 2nd Fl. New York, NY 10011 704-845-0972 888-258-3273 Fax: 704-845-0975 ronzo@innovatix.com www.innovatix.com Innovatix is the nation’s leading non-acute care group purchasing organization providing unparalleled customer service to over 7,000 Senior Living Providers. With no fee to join, members can save up to 15% on foodservice, medical/surgical supplies, office supplies, community maintenance materials, technology, capital equipment, and more!

INTRAcare 124 7309 E 21st N - Ste. 110 Wichita, KS 67206 316-616-6200 Fax: 316-616-6210 Robert.mann@intracare.com www.INTRAcare.com Since 1999, INTRAcare has been a leading provider of software and technology solutions for the senior living marketplace. Vitals, our flagship product, is an affordable, fully integrated, Web-based community management software solution. Vitals helps our customers maximize quality of care, increase revenues, and reduce costs. Visit us at www.INTRAcare.com to learn more. It’s Never 2 Late 543 7344 S Alton Way - Ste. D Centennial, CO 80112 303-806-0797 Fax: 303-789-1533 info@in2l.com www.in2l.com Our goal at It’s Never 2 Late is to provide customized computers for your residents that empower and encourage livelong learning and staying connected. The time is now to take therapy and your activity programming to the next level, let us show you how the future is now.

● = Premier Sponsor ▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Kaba Multihousing & Institutional 830 31750 Sherman Ave. Madison Heights, MI 48071 248-837-3700 877-272-3565 Fax: 248-583-3228 info@saf.kaba.com www.kabamultihousing.com Kaba Multihousing & Institutional offers electronic locking and access management solutions for the multi-family markets through our SAFLOK, ILCO, and Kaba Access brands. Electronic locking systems provide property protection and help to reduce theft and lost key-related issues, monitor resident and common access control areas, and control multiple properties in a single system. Keiser Corp 2470 S Cherry Ave. Fresno, CA 93706-5004 559-256-8000 Fax: 559-256-8100 breannel@keiser.com www.keiser.com

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KnowledgeBase Marketing 443 2050 N Greenville Ave. Richardson, TX 75082 972-664-3600 866-275-4526 Fax: 972-664-3656 sales@kbm1.com www.knowledgebasemarketing.com KnowledgeBase Marketing uses best-in-class tools and methodologies to deliver proven marketing strategies and solutions for marketing to Seniors. Our comprehensive world-class suite of marketing solutions includes database marketing, analytics, strategic consulting, processing, and data. We have the largest, most accurate date-of-birth file available to help you reach seniors at the right time. Kwalu, LLC 516 1835 Savoy Dr. - Ste. 200 Atlanta, GA 30341 678-690-5600 877-695-9258 Fax: 678-690-5572 sbailey@kwalu.com www.kwalu.com Kwalu’s Virtually Indestructible™ furniture and wall protection are innovative, low-maintenance, anti-bacterial products created for longevity and lasting appeal. Kwalu designs are backed by 25 years of service excellence with the industry’s only 10-year warranty on both construction and finish. Turn to Kwalu, your trusted source for all of your furniture and wall protection needs.

As of March 12, 2010 Lantz-Boggio Architects 809 5650 DTC Pkwy. - Ste. 200 Englewood, CO 80111 303-773-0436 Fax: 303-773-8709 pwhitaker@lantz-boggio.com www.lantz-boggio.com Lantz-Boggio Architects, P.C. is a national architectural firm that specializes in the design of Senior Living and Care Environments. With a background of more than 40 years and completed projects in over 26 states, the firm provides comprehensive programming, master planning, architectural, and interior design services. Laser Services 441 2420 NW 16th Ln. Pompano Beach, FL 33064 954-970-2873 800-394-5273 Fax: 954-970-2862 rickf@lasersupply.com www.lasersupply.com Laser is a 30-year full-service company offering comprehensive solutions to senior living communities. Laser Services is a full-service general contractor specializing in remodels and renovations. Laser Energy Solutions is an energy services company providing turnkey energy upgrade solutions. Laser Supply is a wholesale distributor of community maintenance products. Lexmark Carpet Mills, Inc. 818 285 Kraft Dr. Dalton, GA 30721 706-277-3000-106 800-871-3211 Fax: 706-275-8468 don.freeman@lexmarkcarpet.com www.lexmarkcarpet.com Lexmark Carpet Mills, Inc. has now entered the Senior Living carpet market. For the past 16 years Lexmark has been “The Leader in the Hospitality Market” and now has added state-of-the-art tufting technology to manufacture carpet for the Senior Living Market. Visit Lexmark at booth 818. LG Electronics 924 7461 Elmbury Ct. Indianapolis, IN 46237 317-893-2168 www.lgcommercial.com LG announces their generation II HealthViewT series LCD HDTVs (26LD360L and 32LD360L), which cater to the needs of Senior Living Communities. Features include Bed 1/2/3/4 controllability, a simple 7 button membrane remote with a linen ring, large on-screen displays, and are qualified for ENERGY STARR 4.0.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors LifeTrail by Playworld Systems, Inc. 545 1000 Buffalo Rd. Lewisburg, PA 17837 570-522-5332 800-233-8404 Fax: 570-522-3030 julier@playworldsystems.com www.playworldsystems.com/lifetrail LifeTrail Advanced Wellness System is an outdoor wellness system specifically designed for older adults. LifeTrail is built on the principles of functional fitness that encourage all muscles to work together to better prepare the body for the demands of real life. Buy one station or all seven stations. 21 different activities, 150 exercises, countless health benefits!

Long Term Living 141 149 5th Ave. - 10th Fl. New York, NY 10010 212-812-4674 Fax: 212-228-1308 rbeneventi@vendomegrp.com www.vendomegrp.com Long Term Living for the Continuing Care Professional is the leading provider of practical, in-depth, businessbuilding and patient/resident care information. Its readers are owners, administrators, and directors of nursing at skilled nursing care and assisted living communities; continuing care retirement centers; post-acute care facilities; and independent living communities. LTC Solution 127 1919 2nd St. SE Minot, ND 58701 701-858-0800 Fax: 701-837-5527 vision@srt.com www.LTCSolution.net LTC Solution is being debuted at the ALFA 2010 Expo. It is the most effective and most comprehensive Webbased “SaaS” information management solution for the LTC Industry. Features include Community Mgmt, HR, Resident & Staff Mgmt, Training & Testing, Policies & Procedures, and Marketing. Developed and used by builders, owners, and operators in the industry. LTC Solution has everything you need!

As of March 12, 2010 LUA 340 1905 NW Corporate Blvd. Bocca Raton, FL 33431 561-994-1900 Fax: 561-988-1216 info@ins-lua.com www.lua.cc LUA is an international property & casualty insurance company with 16 offices located throughout the United States and Canada. LUA provides property insurance to Assisted Living Communities and other preferred risks. After 105 years in the business, we remain one of the nation’s leading specialty P&C insurance providers. Madison Specs 1125 Ocean Ave. Lakewood, NJ 08701 emiller@madisoncres.com

Mangar USA 805 1111 Jupiter Rd. - Ste. 209C Plano, TX 75074 972-424-4100 800-901-5269 Fax: 972-424-0060 cnorton@mangarusa.com www.mangarusa.com The CAMEL lifting cushion will lift someone that has fallen without risk of injury to the resident or the caregiver. The CAMEL will lift someone weighing up to 700 lbs. but is comfortable for someone weighing 100 lbs. The CAMEL has been proven to substantially reduce injuries to your staff and reduce workers compensation claims. Come by our booth and ride the CAMEL! Mannington Commercial, a business unit of Mannington Mills 230 1844 US Hwy. 41 SE, P.O. Box 12281 Calhoun, GA 30703 706-629-7301 800-241-2262 Fax: 706-625-6275 mark_huxta@mannington.com www.mannington.com Mannington provides the industy’s most comprehensive offering of flooring solutions. Our products include carpet, VCT, LVT/LVP, sheet vinyl, rubber flooring, porcelain, and hardwood. Our products are engineered for long-term performance in the demanding healthcare environment with design and colors that contribute to the warmth and comfort of healthcare interiors.

▲ Marsh USA, Inc.

● = Premier Sponsor ▲ = President’s Council Member

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436 2 Logan Sq. - 21st Fl. Philadelphia, PA 19103 215-246-1170 888-206-4638 lisa.j.salamon@marsh.com www.alfa.org/marsh Marsh administers the Assisted Living Federation of America Affinity Insurance Program.

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors MasterCare Patient Equipment, Inc. 444 2071 14th Ave., P.O. Box 1435 Columbus, NE 68601 800-798-5867 Fax: 402-563-9102 mastercarepeinc@frontiernet.net www.mastercarebath.net MasterCare Patient Equipment provides resident bathing solutions, incorporating innovative features and designs. We are pleased to offer demonstrations, system recommendations, room drawings, in-service inspections and training, and standard and extended warranties. Masterpiece Living, LLC 822 11360 N Jog Rd. - Ste. 102 Palm Beach Gardens, FL 33418 561-624-1225 Fax: 561-624-8037 rmulligan@mymasterpieceliving.com www.mymasterpieceliving.com Masterpiece Living® partners with communities to maximize successful aging by providing exclusive tools necessary to nourish and stimulate lifestyle environments where older adults continue to grow physically, intellectually, socially, and spiritually. Mature Living Choices / Senior Living Choices 228 2305 Newpoint Pkwy. Lawrenceville, GA 30043 770-962-7220 800-972-0189 Fax: 770-822-4313 mriedinger@nci.com www.seniorlivingchoices.com Senior Living Choices: Preferred resource directory for the senior housing & services industry targeting the senior housing market. Comprehensive local distribution. 800-643-1183 or www.seniorlivingchoices.com. Mature Living Choices: Housing options for the active adult. Featuring retirement communities, apartments, condos, single-family homes. 800-222-5771 or www. maturelivingchoices.com. MDI Achieve 224 7690 Golden Triangle Dr. Eden Prairie, MN 55344 952-995-9800 800-869-1322 Fax: 952-995-9735 info@mdiachieve.com www.mdiachieve.com MDI Achieve is the leading provider of software to the eldercare industry. REPS Leads is the industry’s leading software solution for lead management, marketing, inquiry, and referral source tracking. Web-based and easy to set up, REPS Leads allows you to manage all of the vital information you need to fill your communities. For more information, visit www.MDIAchieve.com.

As of March 12, 2010 MedTech Risk Management Inc. 539 475 Park Ave. S New York, NY 10016 212-447-1405 Fax: 212-447-1803 info@medtechrisk.com www.medtechrisk.com A staff of lawyers, nurses, and risk managers is available to our clients on a 24/7 basis to provide immediate consultation on incidents, problems, and investigations and to supervise development of documentation. Early intervention, evaluation, and possible compromise result in savings that positively impact the bottom line and improve community profitability. Medtelligent 231 165 N Canal St. - Unit 1505 Chicago, IL 60606 888-404-2547 Fax: 312-559-1824 info@medtelligent.com www.medtelligent.com/alis Medtelligent brings you ALIS, Assisted Living Information Systems, a comprehensive Web-based suite of products designed for any or all of the daily tasks associated with managing an assisted living center. The ALIS suite of products includes lead tracking, compliance monitoring, resident billing, and personnel management. Merck & Co., Inc. 207 351 N Sumneytown Pike North Wales, PA 19446 267-305-5000 Fax: 267-305-1266 matthew_jakubowicz@merck.com www.merck.com Today’s Merck is working to help the world be well. Through our medicines, vaccines, biologic therapies, and consumer and animal products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. Merck. Be Well. For more information, visit www.merck.com. MicroFridge 612 404 Wyman St. - Ste. 400 Waltham, MA 02451 941-359-0757 Fax: 866-440-5231 mclupper@macgray.com www.microfridge.com MicroFridge supplies combination two-door refrigerators with separate, zero-degree freezers and microwaves. Units have handles designed for Seniors, easy-to-operate microwaves, and require only one electrical outlet. 10year warranty and on-site service. Also supply Maytag & Whirlpool residential appliances, Maytag & Whirlpool commercial laundry, and IntelliVault electronic safes.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Milliken Carpet 143 201 Lukken Industrial Dr. W LaGrange, GA 30240 706-328-0692 800-241-4826 Fax: 706-880-5906 craig.dowling@milliken.com www.millikencarpet.com Milliken Carpet offers a broad range of floorcovering solutions specifically developed to meet the stringent demands of the health-care environment. Milliken Carpet manufacturing is certified green. All products are certified as environmentally preferable.

Mosaic Design Studio 827 232 N Third St. - Ste. 400 Columbus, OH 43215 614-429-6800 Fax: 614-429-6672 gcini@mosaicdesignstudio.com www.mosaicdesignstudio.com Mosaic Design Studio is a nationally recognized interior design firm specializing in senior living environments (IL/AL/ALZ/SNF/Rehabilitation Areas) and offering turn-key interior design, procurement, and renovation services. Our in-house experience and having worked on over 600 communities around the nation benefits our clients with cutting-edge design solutions that fit both budgetary and time constraints. Move-N Software Inc. 537 2700-3 Brown Trail Bedford, TX 76021 817-282-7300 Fax: 817-282-7332 rita@move-n.com www.move-n.com Move-N Software is designed to increase census, improve resident care, and increase revenues. Marketing, Resident Care, and Billing/Accounts Receivable software. All data flows easily from module to module. Buy one, two, or all three. New! Senior Services module tracks all ancillary services provided to non-resident customers such as Home Health, Respite, Day Care.

▲ My InnerView

337 500 Third St. Wausau, WI 54403 715-848-2713 Fax: 715-848-8787 info@myinnerview.com www.myinnerview.com My InnerView provides a complete quality solution that integrates Web-based tools, analytics, knowledge resources, consulting services, satisfaction surveys, and a comprehensive national database of performance indicators to help providers create a higher quality experience for their customers while improving organizational and business outcomes.

As of March 12, 2010 MyWay Village Inc. 831 300 Congress St. - Ste. 305 Quincy, MA 02169 617-328-1600 Fax: 617-328-1771 blimone@mywayvillage.com www.mywayvillage.com The Connected Living Program™ by MyWay Village empowers seniors to live a “Connected Life” with family, friends, and community. It features state-of-the-art programming, personalized support, and an innovative curriculum to engage residents, staff, and families. It offers a revolutionary way to deliver the core elements of brain fitness and social interaction. National Catastrophe Restoration Inc. (NCRI) 823 8447 E 35th N Wichita, KS 67226 316-636-5700 800-598-6274 Fax: 316-636-5712 j.dunbar@ncricat.com www.ncricat.com NCRI is the only Woman-Owned, ISO Certified 9001, GSA Contract Holder, Class A General Contractor, Full Service Restoration Company in the world. With over 38 years of experience in restoration; we can provide emergency power, fire/smoke clean-up, water extraction/ dehumidification, construction services, document drying, electronics restoration services, and more. Nationwide Bus Sales/Midwest Transit Equipment 423 146 W Issert Dr. Kankakee, IL 60901-7134 815-933-2412 800-933-2412 Fax: 815-933-3966 bob.anderson@midwesttransit.com www.midwesttransit.com We are the nation’s Leading Bus Experts offering a large inventory of 15-passenger (non-CDL); Para transit; and 25-passenger buses that are ready for quick delivery. Our experienced sales staff can help to design a bus that meets your specific requirements. Check out our NO MONEY DOWN LEASE options! New LifeStyles, Inc. 626 4144 N Central Exwy. - Ste. 1000 Dallas, TX 75204 214-824-0022 Fax: 214-515-9202 doug@newlifestyles.com www.newlifestyles.com New LifeStyles publishes and provides nationwide print and online resources for senior housing and care. We also design, host, and maintain websites for companies in this industry.

● = Premier Sponsor ▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Novartis Pharmaceuticals Corporations 1 Health Plaza East Hanover, NJ 07936 862-778-7500 patti.travisano@norvartis.com www.novartis.com

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NRG PTACs Inc. 226 110 W 9th St. - Ste. 688 Wilmington, DE 19801 302-351-3300 866-657-1558 Fax: 302-351-4926 jacqueline@nrgptacs.com www.nrgptacs.com NRG PTACs is the distributor for various brands on PTACs. We off the industry standard 16x42 PTACs and the non standard PTACs.

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Omnicare, Inc. / Tidewater Group Purchasing 705 100 East RiverCenter Blvd. 1600 RiverCenter II Covington, KY 41011 859-392-3300 888-545-OMNI Fax: 877-666-4979 results@omnicare.com www.omnicare.com From comprehensive pharmacy services and cost-saving group purchasing opportunities, to sensible software programs and extensive educational resources, Omnicare’s Long Term Care Group consistently delivers a wide range of practical and innovative solutions that encompass your needs in ways that best suit you. Connect today at 888-545-OMNI or visit www.omnicare.com. PALs Software 313 3001 East 1st St. Duluth, MN 55812 218-724-6067 877-724-7257 Fax: 218-724-6067 tom@palssoftware.com www.palssoftware.com PALs is the oldest (most experienced) software of its kind. PALs will ensure quality care, regulatory compliance, and profitability. Download a FREE trial today. Pam’s Pretty Parlors 144 204 S Township Rd. Pataskala, OH 43062 877-681-8264 Fax: 740-927-6948 Staffing Beauty Salons with experienced competent personnel. Consulting on designing, staffing, licensing. Manage, instruct, continue to educate all personnel. Work closely with your professional staff. Provide workman’s compensation, malpractice, and liability insurance. Payroll for stylists. Furnish all supplies. Meet special requests. Manicures/pedicures. Waxing. Facials. Massage Therapist.

As of March 12, 2010 Penner Manufacturing 322 102 Grant St., P.O. Box 464 Aurora, NE 68818 402-694-5072 800-732-0717 Fax: 402-694-5319 pennerm@hamilton.net www.pennerpatientcare.com Design your new Spa with the revolutionary Cascade Premier from Penner Manufacturing. Choose your Spa’s color, design, and style. Features include TV, DVD, CD and Stereo-Sound. Also available: The Cascade SideEntry Spa, Cascade End-Opening Spa, and Cascade Alcove Spa for Senior/Assisted Living Communities. All Penner Spas available in custom colors. www.pennerpatientcare.com

▲ Philips

731 111 Lawrence St. Framingham, MA 01702 508-988-1104 Fax: 508-988-1355 marc.crosier@philips.com www.philipsseniorliving.com Philips Senior Living Solutions combines a unique understanding of the needs of seniors and senior living community operators with the power of the diverse Philips product and service portfolio. Our solutions empower seniors to maintain their independence longer with confidence, while providing operators with tools and services required to run more efficient, safer communities. PolicyOptions 139 9170 Irvine Center Dr. Irvine, CA 92618 888-654-6784 www.mypolicyoptions.com PolicyOptions offers turnkey life settlement solutions for Assisted Living Providers, providing a valuable source of funds for current and prospective residents and their families. Call today to learn about ways we are helping your industry peers improve occupancy rates and how we can assist you, too.

● = Premier Sponsor ▲ = President’s Council Member

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Poly Concepts LLC 105 601 E Washington St. Saint Henry, OH 45883 419-678-3300 Fax: 419-678-3863 smagoteaux@polyconceptsllc.com www.polyconceptsllc.com Durable outdoor furniture utilized in the healthcare, hospitality, recreational, and residential markets. Products are well designed and manufactured from Andure®…a polypropylene/titanium alloy resin that is unbreakable, substantial in weight, UV resistant, stain resistant, and chemical resistant. The patented products have a satin finish that are known for their durability, cleanability, and sustainability, out-performing other products made of wood, teak, metals, and lightweight resin. Additionally, the furniture can remain outdoors in all weather conditions because it is virtually maintenance free …it won’t peel, pit, chip, crack, yellow, or require painting ever!

Prime Care Technologies, Inc. 523 6650 Sugarloaf Pkwy. - Ste. 400 Duluth, GA 30097 410-679-0136 877-644-2306 Fax: 678-527-2200 keith.farley@primecaretech.com www.primecaretech.com PCT delivers flexible, on-demand, Cloud Computing services – Comprehensive IT services/tools to give providers the agility and efficiency to increase revenues, reduce costs, and ensure compliance, i.e., Real-time Executive Reporting tools (including census, labor, collections, and clinically-focused reports), Managed Hosting, Help Desk, Hosted T&A, HR, & Payroll Solutions, among many others. Primo Solutions, LLC 223 26205 N 54th Ave. Phoenix, AZ 85083 623-547-7992 Fax: 480-772-4756 mike.miller@primosolutionsllc.com www.primosolutionsllc.com Primo Solutions, LLC is a full-service Mystery Shopping and Sales Training Company specializing in the Senior Living Industry. We provide quality follow-through measurement tools to evaluate your sales and front line team members. The end result is an expanded capacity to take effective action and the ability to self-correct and continuously improve.

● = Premier Sponsor ▲ = President’s Council Member

As of March 12, 2010 Protect-Alert Emergency Response Systems 611 P.O. Box 160035 Altamonte Springs, FL 32716-0035 800-862-1288 Fax: 407-862-7796 steve.haas@protect-alert.com www.protect-alert.com Truly Wireless Emergency Call Systems since 1989. Do not use in-building wiring or telephone lines. CampusWide Coverage. 5-Year Warranty. Small waterproof Pendant & Wrist-Watch Style transmitters with no battery replacements. Management Software with extensive reporting, Wireless Pull Stations, Window/Door Transmitters, Smoke Detector Monitoring, Resident Daily Check-In. Large Campus Specialists. Purchasing Solutions LLC 739 One Tower Ln. – Ste. 1800 Oakbrook Terrace, IL 60181 630-954-0808 Fax: 630-954-0809 kkuhn@purchasingsolutionsllc.com www.purchasingsolutionsllc.com Purchasing Solutions is a boutique spend management firm specializing in systems support and data analytics as it relates to the food service supply chain. PSOL utilizes information as the platform to find opportunities for leverage and efficiency. Reality Check Mystery Shoppers 641 P.O. Box 31296 Seattle, WA 98103 206-364-9004 Fax: 206-547-1284 rcms@rcmysteryshopper.com www.rcmysteryshopper.com Reality Check Mystery Shoppers (RCMS) administers on-site & telephone mystery shopping. We can also provide customized training using the data to improve your operation. Mystery shopping is the one process that sees your operation from your customers’ eyes. With over 16 years’ experience, RCMS leads the industry with technology & experience to provide personalized service to clients of all sizes. Realview TV 241 1954 Airport Rd. – Ste 200 Atlanta, GA 30341 678-242-1400 Fax: 678-242-1401 gromero@realviewtv.com www.realview.tv Realview TV is a leader in creating premier online video experiences and building effective online video tours of your entire property. We virtually take your property to your buyer’s computer screen - wherever they are. More than just video, we develop interactive video experiences complete with narrated guides, 3D maps and call to action features that bring your property to life.

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors RediLearning Compliance, LLC 123 518 NE 2nd Ave. Delray Beach, FL 33444 561-272-7731 866-473-8833 Fax: 561-272-8865 sallyhemlepp@redilearning.com www.redilearning.com The present and future call for nothing less than a transformation in training the Senior Care workforce. Critical issues of quality-of-care, recruitment and retention, leadership development, and performance management are challenged by rising costs and shifting regulations. RediLearning is a reliable and forward-thinking partner in transforming your current program into an online strategic contributor. RetirementHomes.com 233 65 Samor Rd. Toronto, ON Canada M6A 1J2 416-544-9124 888-544-9124 Fax: 416-850-9908 adam@retirementhomes.com www.retirementhomes.com RetirementHomes.com is North America’s most visited online senior living directory. Attracting over 225,000 unique visitors a month, we have proven to be a very successful online marketing resource by delivering lowcost, qualified leads to our Senior Living clients; contact us today! RetiringbyDesign.com 106 11 Pape Dr. Atlantic Highlands, NJ 07716 732-291-5355 kristin@retiringbydesign.com www.retiringbydesign.com RetiringbyDesign.com is a fun-to-use online senior housing directory and search engine that utilizes a quiz, as well as more traditional methods, to match prospects with the perfect fit for a retirement community. RetiringbyDesign.com provides communities pre-qualified prospects, article and PR submission opportunities, and e-mail follow-up advertisements for registered inquiries. Reward Wall Systems 339 9931 S 136th St. Omaha, NE 68138 800-468-6344 ttobaben@rewardwalls.com www.rewardwalls.com/building-professionals/ Reward Wall Systems insulating concrete forms (ICF) give superior energy efficiency, air quality, fire and storm protection, and sound attenuation. Our ICFs are a 5-1 system completing the structural wall, air barrier, vapor retarder, furring, and insulation in one step. Reward also provides fully customized metal ICF door and window frames and the best customer, engineering, and technical support.

As of March 12, 2010 RF Technologies, Inc. 522 3125 N 126th St. Brookfield, WI 53005 262-790-1771 800-669-9946 Fax: 262-790-1784 kvick@rft.com www.rft.com RF Technologies presents Code Alert® Integrated Care Management (ICM), a Wireless Call and Communication Solution. ICM operates on a single platform that integrates wireless call and life safety devices, and notifies staff via two-way communications. Code Alert Wandering Management, featuring the lightweight CodeWatch™ transmitter, integrates with Code Alert® ICM Software. Right Click Software 716 106 Decker Ct. - Ste. 200 Irving, TX 75062 214-306-7678 866-493-3597 Fax: 972-887-9403 esilverman@right-click-software.com www.right-click-software.com For the right information, real-time, the right tool is Right Click. Rx Care Assurance Powered 928 8939 F St. Omaha, NE 68127 402-592-2169 Fax: 402-592-1997 info@rxcareassurance.com www.RxCareAssurance.com Rx Care Assurance helps you find the optimal pharmacy partner, continually measures their performance, and ensures they remain committed to your long-term satisfaction. S&D Coffee, Inc. 828 300 Concord Pkwy. S Concord, NC 28027-9030 704-782-3121 800-933-2210 Fax: 800-950-4378 ramms@sndcoffee.com www.sndcoffee.com Since 1927, S&D Coffee has meant more than just fine coffees and teas, it’s uncompromised quality, innovation, commitment, and service. Today S&D is one of the largest coffee roasters in the nation, offering high-quality coffees and teas, innovative products, and marketing expertise.

● = Premier Sponsor ▲ = President’s Council Member

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Sage Age Mature Strategies 213 112 Cardinal Crest Ln. Fripp Island, SC 29920 843-838-4117 Fax: 843-838-0017 faith@sageage1.com www.sageage1.com Sage Age provides strategic marketing and consulting services to senior living and care providers throughout the country, including feasibility studies, competitive analyses, branding and creative services, media management, Web site design, development and management, census enhancement, and sales consultation services. Sales Simplicity Software 325 E Elliot Rd. – Ste. 24 Chandler, AZ 85225 480-892-2500 Fax: 480-892-2350 bforbes@salessimplicity.net www.salessimplicity.net

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SATECH, Inc. 326 P.O. Box 1264 Chehalis, WA 98532 425-941-5039 ashelley@satechinc.com www.satechinc.com Seamless Attenuating Technologies (SATECH) is a Washington-based manufacturer specializing in the development and marketing of SmartCells©, a new generation of cushioning technology. Fall Protection—SmartCells technology creates a remarkable dual-stiffness flooring solution that does not impair balance, by providing a stable surface for normal activities that “softens” under impact to provide fall-impact protection. SCA Personal Care 130 2520 Yuma Ln. N Minneapolis, MN 55447 610.499.3387 gina.spinelli@sca.com www.tena-usa.com SCA Personal Care is the world leader in incontinence care products. Our TENA brand features a full line of comfortable, absorbent protection products that can be delivered to your residents conveniently and discreetly. Visit our booth for information on our exciting new programs developed specifically to meet the needs of you and your residents!

● = Premier Sponsor ▲ = President’s Council Member

As of March 12, 2010 ScentAir 122 14301-G South Lakes Dr. Charlotte, NC 28273 704-504-2320 Fax: 704-504-2373 mdameron@scentair.com www.scentair.com ScentAir is the leading provider of scent delivery solutions. Our systems feature a dry-air technology to safely release fragrance without sprays, aerosols, or messy oils. We work with senior living communities to enhance environments and create memorable experiences in their communities. Make your residents feel at home, welcome families, and create a pleasant environment with the power of scent. SecureCare Products 232 39 Chenell Dr. Concord, NH 03301 603-223-0745 800-451-7917 Fax: 603-227-0200 sls_39@securecare.com www.securecare.com Secure Care Products, Inc. is a leader in the design, manufacture, and distribution of specialty electronic wandering monitoring products. Our products and services are internationally distributed, providing the healthcare and hospital industries control of doorway access. These systems are installed to minimize risk to their residents, customers, staff, and assets. Senior Care Pharmacy 126 931 Fairfax Park Tuscaloosa, AL 35406 205-343-7176 Fax: 205-247-3399 amanda.graham@seniorcarepharmacy.net www.seniorcarepharmacy.net At Senior Care Pharmacy, we are a provider of pharmacy and consulting services to assisted living communities and retirement centers. We have several locations throughout the United States, and continue to provide the best service for our customers and their residents. Senior Entertainment Enterprises 816 146 Sussey Ct. San Ramon, CA 94582 800-532-0779 Fax: 800-746-8901 info@NightToRememberDVD.com www.NightToRememberDVD.com “Night To Remember” is a new short film musical made for senior citizens. With songs from 1952 and ’53, dialogue-free viewing, and a simple and wholesome story line, it provides seniors with quality entertainment that triggers memory and emotion from the best years of their lives. “Night To Remember” is a romantic, nostalgic, experience. This would make a great gift for any senior.

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Senior Living University 312 830 Cherry Dr. Hershey, PA 17033 703-938-3300 800-258-7030 Fax: 703-319-9097 henri@seniorlivingu.com www.seniorlivingu.com Provider-designed training resources for assisted living professionals—that’s Senior Living University. From monthly in-services and award-winning DVDs, to orientation and administrator training, our “tools for your success” include quality training solutions to meet most needs. NAB CEUs available. Senior Risk, LLC 331 10402 Augusta Ln. Rowlett, TX 75089 214-287-9827 Fax: 214-276-7537 jstowers@srrisk.com www.srrisk.com Senior Risk is the leading provider of clinical, quality assurance, and risk management consultation for the assisted living industry. Senior Risk provides tailored onsite and Web-based solutions to help ensure positive outcomes in your communities.

▲ SeniorHousingNet, part of Move.com

608 5401 N Pima Rd. - Ste. 100 Scottsdale, AZ 85250 480-315-6301 888-525-2546 Fax: 480-556-4740 brad.fuqua@move.com www.seniorhousingnet.com SeniorHousingNetSM is the leading online senior living directory in the U.S., helping more than 1 million people a year in their search for assisted living and senior housing options. SeniorHousingNet is also part of the Move network. The Move network, including Move. com, Realtor.com, and Moving.com, is the number one online real estate network in the U.S., reaching over 8 million unique users a month. Seniority, Inc. 527 6120 Stoneridge Mall Rd. - 3rd Fl. Pleasanton, CA 94588 925-924-7187 Fax: 925-924-7201 info@seniorityinc.com www.seniorityinc.com Seniority provides expertise in sales, marketing, management, and development consulting for the senior living industry. The team of nationally known professionals have pre-sold, opened, and managed communities in 26 states.

● = Premier Sponsor ▲ = President’s Council Member

As of March 12, 2010 SeniorLiving.Net 926 8521 Leesburg Pike - Ste. 350 Vienna, VA 22182 703-887-2191 866-342-4297 Fax: 866-748-2953 twalrath@seniorliving.net assistedlivinginfo.com We are a free nationwide referral service dedicated to helping families find the care provider that best meets their needs. Our Care Advisors have an average of 10 years of experience helping families. We talk to more than 2,000 families a month, and more than 75,000 families a month visit us on the Web. Contact us to become an affiliate partner, 866-342-4297.

▲ Seniors for Living

531 30 E 39th St. - 4th Fl. New York, NY 10016 212-490-6290-227 Fax: 212-490-6296 djohnson@seniorsforliving.com www.seniorsforliving.com Seniors for Living is a leading performance-based marketing company that provides senior housing communities with highly qualified, exclusive lead referrals on a cost-per-lead basis. Our focus on performance and customer service is driving move-ins for ALFA communities large and small. With free set-up and no long-term commitment, SFL is a powerful tool to help meet your company’s residency goals. Serta International 730 2600 Forbs Ave. Hoffman Estates, IL 60192 847-645-0200 Fax: 847-747-0576 ccanjura@sertanational.com Serta® mattresses provide deserving comfort and durability for institutional use. Our philosophy is to understand the communities’ needs, budget, and overall direction. Stop by booth #730 at the ALFA show or contact us at 877-737-8245 or e-mail hospitalitydivision@ sertanational.com. Sharps Compliance, Inc. 927 2077 132nd Ct. NE Blaine, MN 55449 763-754-6195 800-772-5657 Fax: 713-432-0555 dhames@sharpsinc.com www.sharpsinc.com Medical & Pharmacy Waste Collection and Disposal Solutions for Skilled Nursing, Assisted Living, Specialty Care, and Independent Living Communities. National Coverage with our Sharps Disposal by Mail Systems, TakeAway Pharmacy Waste Solutions.

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Sherwin Williams 839 101 Prospect Ave. Cleveland, OH 44115 800-524-5979 Fax: 440-826-1989 ctszostakowski@sherwin.com www.sherwin-williams.com Count on Sherwin-Williams for coatings that meet the high performance requirements of every area in your senior living community. Plus we offer the service and value you need to meet demanding specs, tight budgets, and tough deadlines. We are your one source for quality coatings, wallcoverings, floorcoverings, application supplies, and equipment.

Silverchair Learning Systems 204 107 Edinburgh S - Ste. 206 Cary, NC 27511 919-655-1800 866-805-7575 Fax: 919-481-3684 jporter@silverchairlearning.com www.silverchairlearning.com Silverchair Learning Systems is the leading provider in senior care employee training. We are known for our extremely easy to use system and excellent client service. Drastically (and measurably) improve educational effectiveness, increase training compliance, improve training consistency, reduce record keeping headaches, and most importantly—save time and money. SNAPforSeniors, Inc. 541 1111 3rd Ave. - Ste. 1860 Seattle, WA 98101 206-575-0728 888-651-7627 Fax: 206-575-0731 nicole.jacobs@snapforseniors.com www.snapforseniors.com SNAPforSeniors®, Inc. is the developer of the most current and comprehensive Web-based senior housing resource and listing service in the U.S. SNAPforSeniors strengthens senior housing providers’ online presence by licensing the provider database to dozens of trusted, hightraffic Web sites serving consumers and professionals.

▲ Sodexo

741 P.O. Box 940206 Plano, TX 75094-0206 423-400-6573 Fax: 925-680-8167 william.cephus@sodexo.com www.sodexousa.com Sodexo is the leading global provider of hospitality services in the senior living market. Our innovative programs in Dining, Nutrition, Health and Wellness, Maintenance, Housekeeping, and Laundry help you provide an exceptional resident experience in an environment of independence, engagement, and respect.

As of March 12, 2010 Southwood Corporation 430 P.O. Box 38900 Charlotte, NC 28278 704-588-5000 800-727-6884 Fax: 704-588-5017 elaineferguson@southwoodcorp.com www.southwoodcorp.com Specializing in the creation and implementation of image-conscious custom signage, we design, build, install, and manage the process from concept to completion. Having branded companies with hundreds of communities nationwide, we’ve created sign solutions for renovated and repositioned properties, as well as newly constructed ones, and understand how signage can help reinforce a property’s identity. Space Tables, Inc. 645 11511 95th Ave. N Maple Grove, MN 55369-5595 800-328-2580 Fax: 763-494-6979 cheryl@spacetables.com www.spacetables.com Space Tables offers a variety of fixed and adjustable height tables for healthcare and assisted living communities. We take pride in our products and back them with the best warranties & customer service in the industry. Space Tables is your one-stop for the tables that withstand the demands of your residents and staff. SpectiCast 814 210 W Rittenhouse Sq. - Ste. 400 Philadelphia, PA 19103 866-996-2842 Fax: 866-669-0954 sales@specticast.com www.specticast.com Specticast broadcasts live arts and entertainment events to Senior Living Communities. Content is delivered via digital network, allowing us to provide you with the highest quality audiovisual experience in the comfort, safety, and convenience of your own community. Content includes orchestral, operatic, and theatrical performances, and lecture events featuring well-known authors and celebrities. Standard Textile Co., Inc. 138 One Knollcrest Dr. Cincinnati, OH 45237 513-761-9256 380 Fax: 513-552-9036 jlmyers@standardtextile.com www.standardtextile.com Standard Textile is the international technology leader in the manufacturing and distribution of healthcare and hospitality textiles, apparel, surgical packs and gowns, napery items, and decorative products.

● = Premier Sponsor ▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors ● ▲ Stanley Healthcare Solutions

405 1620 N 20th Circle Lincoln, NE 68503 402-475-4002 800-824-2996 Fax: 402-475-4281 nmyers@stanleyworks.com www.stanleyhealthcare.com Stanley Healthcare is your source for the most complete range of safety systems for seniors. We have multiple solutions to choose from for wander management, fall management, emergency call systems, and more. Starcraft Bus Sales 905 2367 Century Dr. Goshen, IN 46528 888-993-5032 Fax: 574-642-4389 sales@starcraftbussales.com www.starcraftbussales.com Starcraft Bus Sales specializes in building and selling ADA & wheelchair accessible buses for retirement, LTC, and assisted living communities. Factory direct pricing and an experienced sales team make Starcraft the affordable and reliable bus provider. Startrans Bus div. Supreme Corporation 642 2592 E Kercher Rd. Goshen, IN 46528 877-258-1391 Fax: 574-642-1091 mitch.shirk@startransbus.com www.startransbus.com National Bus and Van manufacturer since 1983. Startrans has the largest ADA compliant product line on Ford, Chevrolet, Freightliner, International, and Workhorse chassis. Status Solutions 125 1180 Seminole Trail - Ste. 440 Charlottesville, VA 22901 434-296-1789 Fax: 434-295-2568 ajeffs@statussolutions.com www.statussolutions.com The Situational Awareness and Response Assistant (SARA) is an automated alerting system and awareness engine that sends voice and text alerts via phone, email, etc. SARA provides a wireless sensor network, integration tools (to existing systems and devices) and broadcast communication in a single solution.

As of March 12, 2010 Stellar Private Cable SeniorTV 328 815 E Tallmadge Ave. Akron, OH 44310 800-897-7770 Fax: 330-633-0006 ssabino@seniortv.org www.seniortv.org SeniorTV is America’s largest provider of discount cable TV for retirement communities and long-term care communities. The company provides the lowest cost alternative to cable TV with monthly fees starting at $1.50 /mo. per resident and Internet access for $5.95 per resident. Other products also available, please check Web site for details. Stryker Medical 338 3800 E Centre Ave. Portage, MI 49002 269-329-2100 800-787-9537 Fax: 269-329-2311 katrina.balignot@stryker.com www.strykermedical.com Stryker manufactures emergency mobility equipment that is essential for evacuation of disabled or injured persons from multi-level communities in emergency situations. When timing is critical, Stryker’s evacuation devices are durable and designed to efficiently speed the evacuation while maintaining organized communication and control. SunDance Rehabilitation 633 200 Northpointe Circle - Ste. 302 Seven Fields, PA 16046 724-779-6440 866-471-1003 helen.jones@sunh.com www.sundancerehab.com SunDance is the provider of choice for providers of care. As the premier provider of rehabilitation services to Continuing Care Retirement Communities and free-standing Assisted Living Communities, SunDance is an advocate for your residents. Through dynamic program design and wellness services, the goal of independence, quality, and aging with grace is and always will be our approach toward care.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors ● Sunrise Senior Living

815 7900 Westpark Rd. McLean, VA 22102 703-744-1954 Fax: 703-744-1601 Heidi.Bertelli@sunriseseniorliving.com www.sunriseseniorliving.com To champion quality of life for all seniors — it’s been our mission since 1981 and it’s what has made Sunrise Senior Living one of the premier providers of senior living services. Sunrise operates 374 communities and offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer’s and other forms of memory loss, as well as nursing and rehabilitative services.

Supa Doors 236 1732 Universal City Blvd. Universal City, TX 78148 888-787-2366 Fax: 210-698-8507 Jacob@supadoor.com www.supadoor.com Manufacturers of interior MDF doors, all built to order, allowing you to customize your design at no additional cost. Doors are available in any size (such as 3’8” wide to meet ADA codes) and can be fire-rated. All doors contain 86% recycled wood and are warrantied for life. Make the doors a feature, not just a function, of your next project!! SurfaceWorks 711 7821 S 10th St. Oak Creek, WI 53154 414-570-2677 Fax: 414-570-2676 mary.szumiel@surfaceworks.us www.surfaceworks.us SurfaceWorks is a manufacturer of healthcare and assisted living furniture specializing in resident rooms, cafeterias, lobbies, and laboratories. Our 150,000 sq. ft. manufacturing facility, in business for over 65 years, is a leader in producing Green furniture and a member of the U.S. Green Building Council. Sysco Corporation 918 1390 Enclave Pkwy. Houston, TX 77077 281-584-2533 Fax: 281-584-2640 horsley.karen@corp.sysco.com www.sysco.com Sysco is the global leader in the foodservice industry because we believe it is important to lead and not follow. Our mission to help our customers succeed is the driving force behind that success. We work hard to be a beneficial partner with a strong focus on efficiency and innovation.

As of March 12, 2010 Tandus US, Inc. 622 311 Smith Industrial Blvd. Dalton, GA 30720 706-259-2609 800-248-2878 Fax: 706-259-2666 rkinsey@tandus.com www.tandus.com Tandus (C&A, Monterey, Crossley) offers a complete range of tufted and woven broadloom carpets, “Powerbond” hybrid resilient sheet floorcovering, and modular tile. Coordinated collections are available with patterns and colors designed to create a home-like environment for the elderly, while offering the safety, comfort, performance, and easy maintenance required in senior living communities. TekTone® Sound & Signal 317 277 Industrial Park Rd. Franklin, NC 28734 828-524-9967 800-327-8466 Fax: 828-524-9968 bhyder@tektone.net www.tektone.com TekTone® is the trusted leader in the health care, residential, and commercial intercom fields since 1973. TekTone® designs and manufactures nurse call, intercom, apartment entry, emergency call, radio pocket paging, and area of rescue assistance systems. For more information visit www.tektone.com or call toll-free 800327-8466. Tel-Tron Technologies 836 226 Fentress Blvd. Daytona Beach, FL 32114 386-566-9708 Fax: 386-258-3782 rtaylor@tel-tron.com www.tel-tron.com Tel-Tron is the leading provider and manufacturer of advanced emergency call systems for senior living. Our technologies include digital wireless communications, Internet data warehousing, fully-integrated smoke/fire protection, door and window monitoring, pocket pagers, staff radios, and intercom. We also offer interfaces to 3rd-party products, such as fire alarm, telephone, and wander systems.

● = Premier Sponsor ▲ = President’s Council Member

A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Thoma-Holec Design 418 6499 S Kings Ranch Rd. - Ste. 6 Gold Canyon, AZ 85118 480-671-9307 Fax: 480-983-5650 luann@thoma-holecdesign.com www.thoma-holecdesign.com Our motto, Designs for the Seasons in Life, captures our passion for creating the very best interior design for seniors. Offering highly specialized skills, we believe that all seniors deserve dignity, respect, and security within an environment that is well designed and strives to improve their quality of life. Completing over 45 communities, nationwide, new construction and remodels. Thomco 333 3380 Chastain Meadows Pkwy. Kennesaw, GA 30189 678-290-2180 Fax: 678-290-2200 mdclark@thomcoins.com www.thomcoins.com Thomco’s Senior Living Programs are targeted toward Independent Living, Assisted Living, Alzheimer’s, and Continuing Care Retirement Communities (CCRCs). Other than CCRC communities, the program is limited to communities with ambulatory residents who need assistance with Activities of Daily Living. TimeLox 837 631 International Pkwy. - Ste. 100 Richardson, TX 75081 972-907-2273 800-846-3569 Fax: 972-907-2771 noram@vcegroup.com www.timelox.com TimeLox is a leading-edge developer and manufacturer of electronic locking systems for the international hotel industry. With advanced, widely compatible solutions, Timelox systems are designed to be user-friendly, and to meet the unique security and operational needs for the assistant living communities and multihousing applications. TMP Worldwide 544 205 Hudson St. - 5th Fl. New York, NY 10013 866-923-2191 info@tmp.com www.tmp.com TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is the world’s leading authority on developing and deploying digital solutions for talent acquisition and employee engagement. Leveraging the power of creativity and the digital landscape, TMP helps companies activate their employment brands while improving their ROI and capturing better-fit talent.

As of March 12, 2010 Touchtown Inc. 921 201-B Ann St. Oakmont, PA 15139 412-826-0460 866-868-2486 Fax: 412-826-0155 inquery@touchtown.us www.touchtown.us Serving over 800 customers and 150,000 residents worldwide, Touchtown is the senior living industry’s first choice for community information solutions. Touchtown enhances, promotes, and protects communities, thereby increasing referrals and sales. Touchtown products include in-house TV channels, digital signage, Web tools, calendars, and life safety systems. Transitions Industries, LLC 117 5214 68th St. - Ste. 306 Lubbock, TX 79424 806-698-6200 Fax: 806-795-4745 gregory.burkholder@tlcunit.com www.tlcunit.com The TLC Unit (Transfer & Lift Control Unit) provides independent, minimal-assist transfers; reduces stress & time demands on staff; increases transfer safety; avoids potentially costly resident falls; reduces overall insurance & workers comp costs; offers freedom, privacy, and independence; keep residents longer; & helps accept residents you sometimes turn away. TLC Unit - the ultimate transfer device. Trans-West Network 715 5202 S 39th St. Phoenix, AZ 85040 602-344-7214 800-598-1898 www.twns.com Business VoIP and Data Systems. We are a market leader of voice, data, and VoIP Phone solutions serving over 8,000 business clients nationwide. Since 1981 we have had a reputation for close partnerships and best of class design, installation, and repair. Contact: Debi McMahonCaron, dmcmahon@twns.com, 602-344-7214. Turtle Top 305 67819 State Rd. 15 New Paris, IN 46553 574-831-4340 800-296-2105 Fax: 574-831-4349 timmb@turtletop.com www.turtletop.com Turtle Top began manufacturing automotive products in 1962 and now specializes in small to mid-sized buses, including specialty vehicles built on Chevrolet, Ford, and Freightliner chassis. Turtle Top is known in the Transportation Industry for Quality, Service, Reliability, and Integrity.

● = Premier Sponsor ▲ = President’s Council Member ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors

As of March 12, 2010

Uniguest 542 1035 Acorn Dr. Nashville, TN 37210 615-259-4500 800-467-1218 Fax: 775-942-4251 michael.rooms@uniguest.com www.uniguest.com Uniguest is the leading provider of secure public workstations to the hospitality industry, with over 5,000 hotel clients nationwide. We provide 3 main products: secure public workstations designed for seniors and senior living communities; digital signage, providing announcements, activity boards, menu boards, and print products covering all print needs.

VCPI 623 111 W Michigan St. Milwaukee, WI 53203 414-908-8066 866-407-6377 Fax: 414-908-8157 scunningham@vcpi.com www.vcpi.com VCPI is the premier provider of business technology solutions across the spectrum of care, providing postacute, senior living, and long-term care services with practical IT strategies. Our strengths lie in leveraging a complete understanding of the complexities of outsourcing with our extensive technology innovations and solutions.

Uni-Ter Group: Lewis & Clark LTC RRG, Inc. and Ponce de Leon LTC RRG, Inc. 132 500 Northridge Rd. - Ste. 330 Atlanta, GA 30350 678-781-2400 Fax: 678-781-2450 nwoodclater@uni-ter.com www.uni-ter.com Lewis & Clark LTC RRG, Inc. and Ponce de Leon LTC RRG, Inc. provide General Liability and Professional Liability insurance to operators of long-term care communities. Lewis & Clark LTC RRG, Inc. offers coverage in 48 states, and Ponce de Leon LTC RRG, Inc. offers coverage exclusively in Florida. Home Health Care Coverage is also available, which includes non-owned and hired auto.

The Vehicle Production Group, LLC 323 1395 Brikell Ave. - Ste. 630 Miami, FL 33131 786-230-2100 Fax: 786-425-1505 rzemmer@vpgautos.com www.vpgautos.com VPG is a new automotive OEM creating the world’s first accessible commercial vehicle for fleet transportation. Featuring a spacious interior, accessible ramp, and durable body-on-frame design, the MV-1 will be assembled by AM General in the U.S. starting October 2010.

Upstairs Solutions LTC 604 7444 N Long Ave. Skokie, IL 60077 847-329-3001 866-763-4500 Fax: 847-329-3007 igersten@upstairssolutions.com www.upstairssolutions.com Save time and money with in-services over the Internet! Upstairs Solutions makes great training easy with over 100 of the most engaging and interactive senior care courses available—recently featured by CMS! Our easy-to-use online system eliminates hassles with e-mail alerts and automatic tracking of training, licensing, and more.

Veracity Payment Solutions – 118 8607 Roberts Dr. – Ste. 200 Atlanta, GA 30350 404-492-6600 866-944-0055 Fax: 770-518-5961 vpsinfo@veracitypayments.com www.veracitypayments.com Vexillate, LLC 826 P.O. Box 1176 Glen Ellen, CA 95442-1176 707-575-4835 800-365-2208 Fax: 707-575-4781 jdegroot@vexillate.com www.vexillate.com Vexillate is a Human Resources & Labor Relations consultancy known across the country. Crafting calculated tactics that resolve workforce issues, they offer a unique combination of skill and ability, along with a practical knowledge of success, to any organization facing an urgent and direct need for intervention. They are specialists in union avoidance.

● = Premier Sponsor ▲ = President’s Council Member A L FA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Vigil Health Solutions, Inc. 511 2102-4464 Markham St. Victoria, BC Canada V8Z 7X8 250-383-6900 Fax: 250-383-6999 pbunker@vigil.com www.vigil.com Vigil Health Solutions Inc. provides emergency response and monitoring solutions for every budget and care continuum. The product line includes nurse call, wireless emergency call, resident check-in, bed monitoring, and a unique non-invasive monitoring system for residents with dementia.

▲ Vigilan, Inc.

617 9375 SW Commerce Circle - Ste. A1 Wilsonville, OR 97070 503-682-8828 800-443-1147 Fax: 503-682-4498 inquiry@vigilan.com www.vigilan.com Striving to improve your care? Vigilan delivers a set of tools for independent living, assisted living, and dementia care that can help. Real time visibility through management dashboards, lead management, automated service plans built to meet your requirements, training management, staff scheduling, MAR, and billing are all available. Used by over 600 communities in 49 states because it delivers!

Vitas Innovative Hospice Care 737 100 S Biscayne Blvd. - Ste. 1500 Miami, FL 33131 305-374-4143 Fax: 305-350-6300 Lynne.cohen@vitas.com www.vitas.com VITAS Innovative Hospice Care®, the nation’s leading hospice provider, delivers comprehensive care for individuals facing life-limiting illness. Services include Intensive Comfort CareSM, after-hours Telecare to speak with clinicians, specialized offerings for veterans, educational in-services, grief/loss programs, and more. For more information, please visit us at VITAS.com or call 800.93.VITAS. Wade Ceramics LTD 925 1405 Route 18 - Ste. 18 Old Bridge, NJ 08857 520-270-1561 Fax: 732-607-6480 dpruettsms@msn.com www.giftwarebywade.com Helping People Change Their Lives. Wade Ceramics is a 200-year-old, $100 million world-wide company. Helping People Change Their Lives. We recently developed our DIGNITY brand of ware; it has been specifically designed for those with eating hardships, dementia, Alzheimer’s, and sight impairment to make it easier for those individuals to feed themselves.

As of March 12, 2010 Walgreens 632 480 S Chambers Rd. Aurora, CO 80017 720-857-6700 888-736-6331 Fax: 720-857-6701 LTCpharmacy@walgreens.com www.WalgreensHealth.com/LTC Walgreens serves the unique medication needs of seniors living in assisted living and skilled nursing communities through our long-term care pharmacy services. Walgreens is committed to helping communities effectively manage the entire medication management process and bring the best geriatric-focused pharmacy care to residents while controlling costs. Watson Pharma Inc. 717 2955 Ashley Dr. Conway, AR 72034 501-450-3037 bmcconkie@watson.com www.watson.com Watson is a global leader in generic and specialty brand products. In 2009, Watson expanded its Senior Care portfolio with RAPAFLO™ (silodosin) capsules for BPH; Gelnique™ (oxybutynin chloride) Gel for OAB; and TRELSTAR® (triptorelin pamoate for injectable suspension) for advanced prostate cancer. Watson is committed to Senior Care and to helping people live better. WellAWARE Systems 745 770 Harris St. - Ste. 104 B Charlottesville, VA 22903 434-872-0700 Fax: 434-872-0701 jrobb@wellawaresystems.com www.wellawaresystems.com WellAWARE™ Systems develops next-generation wellness monitoring solutions for the full continuum of senior care including Home Health, Independent Living, Assisted Living, Memory Care, and Skilled Nursing. These technologybased systems are designed and engineered to provide meaningful physiological data to caregivers and family members in support of improved healthcare.

▲ Willis

416 Willis Tower 233 S Wacker Dr. - Ste. 2000 Chicago, IL 60606 312-288-7409 Fax: 312-234-0640 michael.pokora@willis.com www.willis.com Willis is the third largest insurance and risk management broker in the world, providing innovative solutions to lower clients’ overall cost of risk. Willis specializes in senior housing and long-term care, with a clientele of over 200,000 units.

● = Premier Sponsor ▲ = President’s Council Member

ALFA 2010 Conference & Expo | www.alfa.org/conference

Exhibitors Windsor 636 1351 W Stanford Ave. Englewood, CO 80110 303-762-1800 800-444-7654 Fax: 303-865-2807 leean.bradburn@karcherna.com www.windsorind.com Windsor manufactures world-class, Innovative Commercial Floor Cleaning Equipment. Vacuums, Sweepers, Carpet Extractors, Air Movers, Floor Machines, Burnishers, Multi-Surface Cleaners, Stand On Scrubbers, Burnishers, and Interim Carpet Cleaners. Windsor Provides superior training, support, and service.

As of March 12, 2010

▲ Yardi Systems, Inc.

738 430 S Fairview Ave. Goleta, CA 93117 805-699-2040 800-866-1144 Fax: 805-699-2041 laura.atallah@yardi.com www.yardi.com Yardi Systems, Inc. is the global leader in the design, development, and support of integrated Property Management software for organizations of all sizes. For more than 25 years, our technology and services have led the industry through responsiveness and innovation, becoming the premier application for real estate software solutions worldwide. For more information visit www.yardi.com.

● = Premier Sponsor ▲ = President’s Council Member 66

Advertiser Index American Data...........................C2 800.464.9942 www.american-data.com

INTRACare.................................18 316.616.6200 www.intracare.com

Silverchair Learning Systems.......16 866.805.7575 www.silverchairlearning.com

Brandywine Senior Living............2 877.4BRANDY www.brandycare.com

Lumberman’s Underwriting Alliance.................................Tab 2 800.327.0630 www.lua.cc

Stanley Healthcare Solutions.......39 866.282.6299 www.stanleyhealthcare.com

Care and Compliance Group.........4 800.321.1727 www.careandcompliance.com The Comphy Co......................Tab 4 323.225.8234 www.comphy.com Direct Supply.............................6 800.634.7328 www.direcsupply.com Five Star Senior Living................14 617.796.8387 www.fivestarseniorliving.com

Masterpiece Living.................. Tab 3 303.859.3199 www.mymasterpieceliving.com Penner Manufacturing.................8 800.732.0717 www.pennercareinco.com Seniors for Living........................11 212.490.6290 x224 www.seniorsforliving.com/partner

Status Solutions.........................13 434.296.1789 www.statussolutions.com Vigilan.......................................C3 800.443.1127 www.vigilan.com Yardi.........................................C4 800.866.1144 www.yardi.com/alfa89

SeniorTV....................................12 800.890.7770 www.seniortv.org

A L FA 2010 Conference & Expo | www.alfa.org/conference

Thank You, On behalf of all ALFA members and the seniors we collectively serve, we express our most sincere thanks and appreciation for the generous contributions from our colleagues at the companies listed below. Your contributions made 2009 the most successful fundraising year that ALFAPAC has ever seen â&#x20AC;&#x201C; an accomplishment even more impressive given these tough economic times. ALFA members continually strive to educate Members of Congress about the philosophy of assisted living while advocating in support of policies that enhance the lives of seniors. ALFAPAC exists to support the delivery of that message. We appreciate your friendship, your fellowship, and your investment in the future of senior living. Best Regards, The ALFAPAC Steering Committee

ALFA Members Whose Executives Contributed In 2009: Over $20,000 Emeritus Senior Living

$5,000 - $9,999 Country Meadows Retirement Communities Benchmark Assisted Living Silverado Senior Living Sunrise Senior Living

$1,000 - $4,999 Direct Supply Inc. Senior Care Inc. Assisted Living Federation of America Horizon Bay Retirement Living Brandywine Senior Living Brookdale Senior Living Integral Senior Living Chancellor Health Care Signature Senior Living American Seniors Foundation Grace Management

$500 - $999

IMA Financial Group, Inc. Omnicare TR Miller Co, Inc.

$250 - $499

Greenfield Senior Living The Kinetic Group Manufacturing

Vigilan A Place for Mom Hobart-Traulsen HPSI MBK Senior Living Pathway Senior Living LLC Vintage Senior Living Welcome Home Management, Inc.

$249 and Below Carlton Senior Living Epstein, Becker & Green, P.C. G5 Search Marketing Health Care REIT MorningStar Senior Living New Perspective Senior Living Reliant Healthcare Management Seniors for Living BMA Management My InnerView National Health Investors Service Trac Trace Marketing Valuation and Information Group New York ALFA Texas Assisted Living Association A.L. Wizard Aging Services of Minnesota American Way Arizona Assisted Living Federation of America

Bell Senior Living California Assisted Living Association Colorado Association of Homes and Services for the Aging Excellence in Caring Five Star Senior Living Hansen Bridgett Heffernan Home Free Systems Lancaster Pollard Legend Senior Living Mid-Atlantic LifeSpan Marsh MasterCare Patient McKinsey & Company Michael Best Microfridge Morningside Assisted Living Morningside House Morningside Management Murphy Desmond LLP New Dawn Senior Living Quail Ridge Assisted Living Randall Residence SRC Retirement Status Solutions Stratton Publishing Symphony Senior Living Ventas Yardi Systems

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A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

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ALFA 2010 Conference & Expo | www.alfa.org/conference

A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

ALFA 2010 Conference & Expo | www.alfa.org/conference

A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

ALFA 2010 Conference & Expo | www.alfa.org/conference

A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

ALFA 2010 Conference & Expo | www.alfa.org/conference

A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

ALFA 2010 Conference & Expo | www.alfa.org/conference

A L FA 2010 Conference & Expo | www.alfa.org/conference

ALFA 2010

Conference & Expo • Phoenix • May 25-27

ALFA 2010 Conference & Expo | www.alfa.org/conference

Meeting Notes

ALFA 2010

Conference & Expo • Phoenix • May 25-27

A L FA 2010 Conference & Expo | www.alfa.org/conference

Come by booth 617 for the chance to win an Apple

iPad

Let Vigilan help you. With our software you will have confidence that your assessments are personalized and accurate, that your staffing matches the acuity and that your caregivers know exactly what to do. Spend more time taking care of residents and less time in the back office.

Software for better senior living

800.443.1127

www.vigilan.com

“Yardi Voyager Senior Housing software increases our operational efficiency by streamlining data exchange and financial reporting.” Tony Villone Director of Technology Senior Resource Group, LLC

Senior Resource Group (SRG) relies on Yardi Voyager™ Senior Housing software to manage their award-winning senior living communities in Arizona, California, Florida, and Oregon. Known for creating environments that enhance residents’ lives, SRG uses Yardi’s browser-based solution to streamline workflows and increase communication between departments—which refines their operations and helps them grow. Discover greater efficiencies for your business with Yardi asset and property management software.

For more information, call 1-800-866 -1144 or visit www.yardi.com/alfa89 Visit Us at Booth #738.

Featured Advertiser

ALFA MEMBERS

Thatâ&#x20AC;&#x2122;s why you can count on LUA for all your insurance needs. We deliver the same high level of personal care and security that you provide your clientele.

Insuring the Future Since 1905 MORE EXPERIENCE - LUA is a leader in the commercial insurance industry and offers expert knowledge and policies tailored to meet the unique needs of assisted living communities.

MORE VALUE - Our enhanced preferred care property coverages provide more security and higher limits in many areas above our competitors and insurance industry standards.

MORE PROTECTION - LUAâ&#x20AC;&#x2122;s on-staff appraisal and loss prevention executives work with your leadership team to evaluate potential risks through onsite assessments and identify property values to ensure proper coverage levels.

MORE SERVICE - You can have peace of mind knowing LUA is your insurance partner. Our experienced property adjusters deliver custom claims management through individualized service and resolve your claims in an efficient manner.

MORE SECURITY - Our reinsurers have a A.M. Best rating of A or better. Find out for yourself why more assisted living communities are turning to LUA when they want not just insurance, but something more: True, Value-Driven Partnership Visit LUA @ booth #340 www.lua.cc 800-327-0630

Featured Advertiser

Hi, we’re new*

*After a strong 8 years in the four and five star spa and hotel industry, and an extremely successful home line, we’re introducing ourselves to the assisted living market. ALFA Expo ~ Booth 932 If you don’t provide linens, stop by to hear about our innovative Trunk Show ~ where we bring the comph~ort to you. The Comphy Co ~ Changing the world, one bed at a time.