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CONTENTS
BRAND SCOREBOOK
PORTLAND PIONEERS
WHO WE ARE LOGOS COLOR
PORTLAND PIONEERS
BRAND SCOREBOOK
TYPOGRAPHY UNIFORMS APPLICATION
CONTENTS
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WHO WE ARE
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There is no stronger motivation than that of the pioneer spirit.
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WHO WE ARE
Portland, OR The city of Portland is tied to its past, yet never bound to it. Situated in the Pacific Northwest, it is an embodiment of the west coast lifestyle—a mixture of urban living with surrounding vast wilderness. Artistically expressive, culturally influential, and environmentally attentive, its people embrace their progressive culture and continue to be a beacon for the broader society. Baseball has deep roots in Portland with more than 150 years of history dating back to its first club in 1866. The Portland Mavericks (Class A Independent) and Portland Beavers (AAA) make up over 50 years of that history. But baseball has been dormant since the Beavers left in 2010, leaving a void in the city’s culture that has yet to be filled. A new era of sports is on the horizon in PDX.
BRAND SCOREBOOK
PORTLAND PIONEERS
First and foremost, we are Portland. This city supports our people, our natural ecosystem, and our passions.
PORTLAND PIONEERS
BRAND SCOREBOOK
WHO WE ARE
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WHO WE ARE
BRAND SCOREBOOK
PORTLAND PIONEERS
We are the
PIONEERS
PORTLAND PIONEERS
Our Name Inspired by Oregon history, the Pioneers name hearkens back to when the Pacific Northwest was first explored by Lewis and Clark on their expedition in 1804. This established the first impression of the “pioneer spirit,” which continues to fuel the city of Portland and its people through the 21st century. Today, Portland’s progressive culture brings this notion to the forefront and continually leads as a societal model. There is no doubt that this city is a prime example of what it means to be a pioneer and have the fearlessness to live it out. We are Portland. We are the Pioneers.
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WHO WE ARE
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“Citizens are supportive of the environment, cultural affairs, and a lifestyle that combines urban convenience with the wonders of wilderness.”
LOGOS
PORTLAND PIONEERS
Team Seal Our seal is an embodiment of our city—Portland serves as the horizon line, a bridge that allows Pioneers to flow directly underneath moving forward into the future.
BRAND SCOREBOOK
LOGOS
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PORTLAND PIONEERS
Primary Symbol Our iconic mark. It is a symbol of our strong foundation, a true embodiment of the urban and natural duality. Look closer and find that the Portland Pioneers alliteration is represented visually through the negative space of the 'P' itself.
BRAND SCOREBOOK
LOGOS
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PORTLAND PIONEERS
Primary Symbol Our iconic mark. It is a symbol of our strong foundation, a true embodiment of the urban and natural duality. Look closer and find that the Portland Pioneers alliteration is represented visually through the negative space of the 'P' itself.
BRAND SCOREBOOK
LOGOS
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LOGOS
Secondary Symbol Paying homage to the Portland flag, this mark identifies one of our region's monikers, which ties our team directly to our city.
BRAND SCOREBOOK
PORTLAND PIONEERS
PORTLAND PIONEERS
Wordmarks Evoking the fluidity of our rivers, each name represents what it means to be a Portlander—bold, dynamic, progressive, and maybe just a little weird.
BRAND SCOREBOOK
LOGOS
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COLOR
ADVENTUROUS ORANGE
LANDSCAPE GREEN
FOUNDATION BEIGE
RIVERWAY BLUE
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COLOR
BRAND SCOREBOOK
PORTLAND PIONEERS
Riverway Blue
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Symbolizing water and muted skies, blue alludes to the rivers in which pioneers traveled to explore the Pacific Northwest region.
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PORTLAND PIONEERS
Foundation Beige Stone-washed hues provide stability, as they are the foundation of the Portland natural landscape and industrial output.
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COLOR
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COLOR
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PORTLAND PIONEERS
Landscape Green
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Green represents the direct relationship between the natural environment and Portland’s outdoor culture,
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Adventurous Orange Fun and adventurous, orange brings out the attitude and swagger of Portland. Overall, it represents boisterous excitement and artistic expression.
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COLOR
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TYPOGRAPHY
PORTLAND PIONEERS
Primary Typeface Confluence
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TYPOGRAPHY
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TYPOGRAPHY
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PORTLAND PIONEERS
PORTLAND PIONEERS
Designed specifically for the Pioneers, Confluence is a direct translation of the duality between urban landscape and natural environment, which uniquely defines Portland. Bold letterforms with strong serifs allude to the urban city. Tapered, free-flowing curves are synonymous with the organic nature of the Pacific Northwest geography.
BRAND SCOREBOOK
TYPOGRAPHY
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TYPOGRAPHY
BRAND SCOREBOOK
PORTLAND PIONEERS
Secondary Typeface TT Supermolot Neue Robust and square, this sans serif font family holds its own in support of the primary typeface. Its construction is reminiscent of the characteristics that define the Confluence letterforms.
TT Supermolot Neue ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
Expanded ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
Condensed ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
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BRAND SCOREBOOK
TYPOGRAPHY
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UNIFORMS
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UNIFORMS
Home Our home cream jerseys pay homage to a more historic look, which showcases our deep baseball and voyaging roots. Away Portland is proudly worn across our chest and the blue exemplifies our main brand color. Alternate We're a little weird, and that's okay. We embrace it with our vibrant orange so people know who we are and never forget.
BRAND SCOREBOOK
PORTLAND PIONEERS
PORTLAND PIONEERS
BRAND SCOREBOOK
UNIFORMS
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APPLICATION
PORTLAND PIONEERS
Team Apparel / Swag Tee shirts Hats Patch Foam fingers Digital Experience Mobile ticketing Game Day Print Media Paper tickets Press conference backdrop OOH Print Advertisement Street pole banners Environmental Graphics Flags Dugout Stadium interior Base nameplates
BRAND SCOREBOOK
APPLICATION
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vs.
Los Angeles Dodgers
Seattle Mariners
Chi-Town
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TUESDAY, APRIL 30 AT 7:05PM
FRIDAY, MAY 8 AT 8:30PM
SATURDAY, JUNE 19 AT 1:10PM
ROSE CITY STADIUM
ROSE CITY STADIUM
ROSE CITY STADIUM