The 4 hour workweek MindMap

Page 1

The birth of mini retirements and the death of Vacations The Financial realities: Abroad is mostly cheaper Take short experimental trip first

take it in steps

Take language classes Credit cards with points Book at least 3 months in advance OR try booking last minute orbitz.com

Cheaper airfares

Use

kayak.com

Fly major carrier into a hub and a local to wherever When more is less: Cutting the clutter T shirts 1 shorts

One week of clothing

Tips

pair of jeans Backup scans of all important documents Small Backpack: KISS > SMALL

Debit cards Credit cards â‚Ź200 of local currency in small bills

Losing sight of dreams and falling into work for work's sake

Small bike lock

Micromanaging and emailing to fill time

Electronic dictionaries

Handling problems your outsourcers or co-workers can handle

One broad strokes travel guide

Helping outsourcers or co-workers with the same problem more than once, or with noncrisis problems

40 liter backpack should be enough!

most will be avoidable the rest will be reversible

Chasing customers when you have sufficent cashflow to finance your non financial pursuits

Use questions from chapter 3 to evaluate your worst case scenario fears and evaluate the real potential consequences

Answering email that will not result in a sale or that can be answered by a FAQ or autoresponder

The top 13 New rich Mistakes

Fear set a one-year mini-retirement in a dream location in Europe

Choose a starting point and then wander until you find your second home.

Embracing the mobile lifestyle

Choose an actual location for your actual mini retirement. Where to start

b

Blowing minutiae and small problems out of proportion as an excuse to work Making non time-sensitive issues urgent in order to justify work Viewing one product, job or project as the end-all and be-all of your existence

Suggestions What is the 20% of my belongings that I use 80% of the time. Which belongings create stress in my life

Not performing a thorough 80/20 analysis every two weeks for your business or personal life. Striving for endless perfection rather than great or simply good enough, whether in your business or personal life.

a

Select a region and then settle in your favourite spot.

Working where you live, sleep or should relax

Ignoring the social rewards of life

ELIMINATE

Three months out Options - the ability to choose - is real power

AUTOMATE

Two months out

Doing intresting things

Living like a millionair Mail forwarded

One month out

Movement

Scan documents

New Rich?

Downgrade cellphone NOT LONG TERM LEASE BEFORE YOU GO Hostels are best for information

Two weeks out

When you do it Where you do it Whom you do it

Retirement is Worst-case-scenario insurance

Store car Disconnect battery

Cellphone

Numer of W's

Get hostel or hotel Thoughts

Decide schedule for routine batched tasks

Bike tour

What you do

Questions and actions

Health insurance

Bus tour

1 week

Prepare for the trip

Liberation

2 days out

OUR GOAL The opposite of happiness is boredom Excitement is the more practical synonym for happiness Questions

Day 2 and 3

Arrival

What do I want?

Not

What are my goals?

Boredom is the enemy, not some abstract "failure" Conquering fear = defining fear

Move in day

Uncovering fear disguised as optimism

Don't get souvenirs

Define nightmare

The absolute worst that could happen if you did what you are considering?

one week later

Repair?

The timing is never right

Social interaction in an office needs to be replaced

Postpartum depression

Doubts invade the mind when nothing else fills it Meditation

Most of the time easy!

FEAR!?!

I've got more money and time than I ever dreamed possible....why am I depressed?

Ask for forgiveness, not permission

Costs? financially, emotionally and physically - to postpone action?

Revisit ground Zero: Do Nothing

Everyone goes for safe leaving unreasonable open

Make an anonymous donation to the service organisation of your choice

Doing the unrealistic is easier than doing the realistic

What makes you most angry about the state of the world? What are you most afraid of for the next generation, whether you have children or not?

What would excite me?

Ask

Get settled

Eliminate the extra crap you brought won't use often

1 month vacation/training - mini retirements

Relative income is more important than absolute income

First late afternoon or evening

Local health insurance

2 months work

Aim (book)

Interest and energy are cyclical

First morning after checkin

Find and book an apartment for a month

Not just owning..

Brainstorm

The goals shift from ambiguous wants to defined steps The goals have to be unrealistic to be effective

Like goal setting with key differences

Filling the void: Adding Life after subtracting work

What are you good at?

Underestimate self

Over reaching inspires and adds adrenaline rush

Dreamlining

What makes you happiest in your life? How can you help others have the same?

Overestimate competition

The fishing is best where fewest go

Definition

Take a learning mini-retirement in combination with local volunteering

Do not

activities that will fill the vacuum created when work is removed. Now its your turn to think big

Reset DREAMLINING

What could you be the best at?

6 Months

What makes you happy?

12 Months

Proven sequence for getting started

What excites you?

SUSPEND JUDGEMENT

Revisit and reset dreamlines

What makes you feel accomplished and good about yourself?

cars Having

What are you most proud of having accomplished in your life? Can you repeat this or further develop it?

Correcting course: Get unrealistic

Based on the outcomes of steps 1-4 consider testing new full or part time vocations not work

List up to 5 things

being

fluent Chinese being a great cook Visiting Thailand

Create dream occupation

something to do that is worthwhile

doing

racing ostriches etc

To experience life

Questions and Actions

Learn Skill Learn Language

house

Create 2 timelines

1. What would you do if there was no way you could fail?

clothes

What would you do day to day if you had $100m in the bank

The Point of it all

To learn is to live

Volunteering Ask for someone with excellent English Specify telephone calls required

What would make you most excited to wake up in the morning to another day?

2. For all their bitching about what's holding them back most people don't know what the hell they want

One place to visit One thing to do before you die (a memory of a lifetime)

Accepting the first person the firm provided and making no special requests at the outset

one thing to do daily one thing to do weekly one thing you've always wanted to learn

Giving imprecise directions

Pitfalls

Giving license to waste time Setting the deadline too far away - use Parkinson's law

Keep in mind

Giving too many tasks and not setting an order of importance Never use debit cards for online transactions with VA Create separate login for VA

Convert each being into doing 3. What does being entail doing?

Two rules

Outsourcing Life Effective vs efficient Doing something unimportant well does not make it important

Time management - forget about it

Each delegated task must be both time consuming and well defined

Truisms look at your todo list- what has been sitting on it the longest

Paretos law

What should you delegate?

Requiring a lot of time does not make a task important

Which 20% of sources are causing 80% of my problems and unhappiness?

80/20

Which 20% of sources are resulting in 80% of my desired outcomes and happiness?

Start small and think big

Examine pain points - what causes you the most frustration and boredom

Highlight most exciting or important

Determine three steps for each of the four dreams in just the 6 month timeline and take the first step now

Get an assistant even if you don't need one

Each time you are interrupted or change tasks ask, "Could a VA do this"

Speak Chinese ---> Have a five minute conversation with a Chinese co-worker

Determine the cost of these dreams and calculate your target monthly income for both timelines

Eliminate before delegate

Identify your top 5 time consuming non-work tasks and five personal tasks you could assign for sheer fun

What are the four dreams that would change it all

Great cook ----> make Christmas dinner without help

Don't expect miracles or too little Push outside your comfort zone

The 9-5 illusion and Parkinson's Law

Start small, think BIG

New rules

Social

Limit tasks to shorten work time (80/20)

industry

Shorten work time to limit tasks to the important (Parkinson's)

Professional belong understand

Am I being productive or just active? Am I inventing things to avoid the important?

or

If you had a heart attack and had to work two hours per day what would you do?

Look creativly past present

If you had a second heart attack and you had to work two hours per week what would you do? Groups

groups

Step 1: Pick an affordably reachable niche market

Questions and Actions

books online offline

Compile list

subscriptions

Less is not laziness Which of the groups have their own magazines?

The Low Information Diet

Filling demand is easier than creating it

Full page advertisements less than 5k

Focus on being productive instead of busy

Don't read newspapers or watch the news irrelevant Information is usually

Finding the Muse

Pick two markets you are most familiar with Have their own magazines

What are the top-three-activites that I use to fill time to feel as though I am productive?

Develop the habit of asking yourself, "Will I definitely use this information for something immediate and important?"

"Which magazines, websites, and newsletters do you read on a regular basis?

check for repeat ads

If you had a gun to your head and had to stop doing 4/5 of different time-consuming activities, what would you remove?

Learn to ask "if this is the only thing I accomplish today, will I be satisfied with my day?

"what groups of people purchase the same?"

get rate cards

Work expands so as to fill the time available for its completion.

unimportant unactionable

The not to do list

Brainstorm (Do not invest in) products

No fewer than 15000 readers

Be too hard to approach or too time consuming to not give what I want

Cubicle is your temple

Goal to come up with well formed product ideas and spend nothing

It should take no more than 3-4 weeks to make

Meetings

Product criteria Step 2: Brainstorm products

Time Wasters

It should be explainable in a good online FAQ

Discussions

Ignore without consequence

Phone Calls Emails

Resell intensive Margins are good

Repetitive tasks or requests that need to be completed but often interrupt high level work.

License

Elimination

Types of products

Information products Expertise

Reading and responding to emails Making and returning phone calls

Create your own

Questions Don't ask if they will buy Ask them to buy

PPC

Customer service

Test the offer using short google adwords advertising campaigns. Disable the feature that serves only the best performing ad.

all necessicary repeated actions and tasks lost shipments Where someone needs approval to make something small happen.

Best Empowerment failures

Turn off automatic send/receive

Interruption and the Art of Refusal (SAYING NO)

Turn off visual and audible alerts on email programs Email

Phase 1

Check email twice per day

Create template to auto-respond showing your new rules Move to once per day as soon as possible

Look at merchant account with bank or Paypal

Non-urgent

>10 units per week Add FAQ

Office

Continue to answer common questions

Phone

Get discount on startup costs Find local fulfillment companies

Beg for forgiveness, don't ask for permission

Never check mail first thing in the morning

Pack all orders to determine best/cheapest method

Get three client references

Cell

Urgent

Order of preference

Respond to voicemail via email if possible

>20 Units Shipped per week

Trains people to be concise

Cash flow to make better decisions re setup costs and monthly minimums

Master the art of refusal and avoiding meetings

Contract outsourcing companies that specialise in one function not freelancers

> 400-500 after a while

Ensure all outsources are willing to communicate among themselves to solve problems

Phases

Raise wholesale minimums to 12-100 units and require a tax ID number to qualify resellers who are real businesspeople not time-intensive novices

"Delivered in 30 minutes or less or it's free!"

Phase 3

Do this

Offer lose-win guarantee instead of free trials.

Make your customer base an exclusive club and treat the members well once they've been accepted. Those who complain the most spend the least Don't be the CEO or founder Put multiple e-mail and phone contacts on the website Set up an interactive voice response (IVR) receptionist Do not provide home addresses

How to look Fortune 500 in 45 minutes

Emails should be streamlined to eliminate

Removing Yourself from the Equation: When and How

back and forth if....then

Meetings should only be held to make decisions Not to define the problem max 30 minutes

Puppy dog close

Do not accept payment via Western Union, checks or money orders

Free attracts time-eaters

MBA - Management by Absence

chitchat

If unavoidable: define the end time

The art of undecision: Fewer options = more revenue

Offer low-priced products instead of to capture contact information for follow up sales.

Phone Meeting

Put the fulfillment house email address on the site - or forward one from own domain to it.

give them written permission to make the most inexpensive decisions without consulting you first.

Script mirrors

Email

Time Wasters: Become an Ignoramus

Contract manufacturer - get them to ship direct after this has been worked out

Silent Goes to voicemail

Two numbers

Phase 2

30 day terms

>100 at start

malfunctions cash expenditure

0-50 total units sold

Leverage against advertising for future sales

damaged shipments Customer contact

Test

Do it all yourself Put number on site for general questions and order taking

product assistance

Personal errands

Testing the Muse Simple landingspage

status

Financial or sales reporting

Basic testing

Helpful for FAQ

Time consumers

Microtesting

AIDA Buy button

Not all evils are created equal

Automation

Step 3: Testing the muse

Google Adwords

Out of order

Headphones

Batch tasks together

The main benefit should be encapsulated in one sentence It should cost the customer â‚Ź50-200

Do not disturb


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.