Paul B. Johnson - Portfolio by Paul Johnson

Paul B. Johnson Portfolio

Samsung at the Thames Festival Working closely with account executives and external production companies, I helped to produce Samsungâ&#x20AC;&#x2122;s experiential campaign at the Thames Festival. I produced artwork and edited visuals

for both client approval and print to extremely tight deadlines.

I also planned and executed a photowall activity; artworking a template, allowing visitors to recieve a postcard memento.

Samsung Shoreditch Studio As the Samsung experiential campaign in Shoreditch went live, a flurry of promotional material needed to be produced quickly I assembled assets for the Shoreditch Studio

experiential campaign, keeping to art direction and brand guidelines. From product spec cards to e-vites and competition posters, assets had to be created to extremely tight deadlines as the campaign went live.

Advanced and Intelligent S Pen Turn scribbled notes into typed documents, flick through photos without opening the folder, and much more

S Pen Apps Control your TV using Smart Remote, enjoy group messaging on the move, ChatON - and much more.

Easy Multi-tasking Run two applications simultaneously at the same time with Split Screen View.

Take Your Life With You Write detailed notes in your diary using, S Planner; annotate eBooks; turn photos into personalised artworks, using Paper Artist.

Unrivalled Performance Fast, light and long-lasting. With a quad-core processor, and super-eďŹ&#x192;cient battery, your Note 8.0 keeps things moving all day and night.

Account Handler Art Director/Copy Writer

Samsung Shoreditch Studio Designs in situ in the Samsung Galaxy

Shoreditch Studio

Best Years: Logo Design Logo design for soft toy manufacturer Best Years. The company produce hand made, often knitted toys for the re-sale market with contracts including Cath Kidston and John Lewis. Within the brief Best Years stipulated the “designs and fabrics we use set us apart from traditional soft toy companies” whilst they acknowledge a “concern for ethical sourcing”

The above demonstrates the logo’s versatility, applied horizontally and vertically, with various colour schemes, with alternative knitting motifs to expand and create a product family and scaled for various printed materials; the Best Years brand is coherent across all media. The “Original By Design” tagline also creates a holistic identinty, demonstrated below. The needle and thread motif suggest creation, fabric, design and making whilst evoking ideals of cottage industry and the handmade, amplified by the wordmarks hand-penned aesthetic.

ABOUT

HISTORY

FABRIC

Bloomsbury Online Brochure Potential guests regularly enquired about the difference between superior and standard double rooms. The proprietors spent hours explaining the decor and size of each room before securing a booking. As the guest house only has 7 rooms, it was possible to â&#x20AC;&#x153;merchandiseâ&#x20AC;? each room by creating an online brochure with detailed images of each room.

I created the interactive pdf file using InDesign then uploaded it to the Issuu online magazine platform. The publication could be shared with potential guests and embedded across social media and the hotel website.

The analytic tools behind the Issuu platform give a

great insight into where potential guests are from. This has been valuable when planning facebook campaigns.

Since the publication was uploaded guests now request specific rooms and bookings of the standard rooms has also increased. Guests can now see that the standard rooms are just as beautifully decorated but are simply smaller.

TripAdvisor Heroes TripAdvisor drives the most traffic to the Bloomsbury Guest House York and the consistently fantastic reviews drive bookings. It’s clear to increase bookings, potential guests must be encouraged to visit TripAdvisor.

Using actual reviews and overlaying

them over photography of the hotel creates assets that can be shared across social networks, including the Bloomsbury’s Pinterst account. Tripadvisor handles, status/location and date of stay is lifted from the site and used to reference the quote, highlighting the authenticity of the reviews.

The images can be easily tagged with

monikers such as “interior design”, “luxury hotel”, “travel” and “quotes” to increase the reach of the images.

The image can then be linked directly to the actual review page, increasing traffic towards the favourable reviews that encourage bookings. A square format can be easily shared across Instagram.

Bloomsbury Trailer Short advert detailing the luxury of the Bloomsbury Guest House York.

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R Take the riverside walk to the next bridge. Turn right onto Water End. Cross at the lights, turn right and continue along Water End to HON CA M P LE S the Main road. Turn left and The Bloomsbury is just on your left. Approximately 20 minutes. Not recommended with heavy luggage. S TY

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Turn right into Longfield Terrace, continue along Bootham Terrace until you reach the main road. Turn left and continue. Millennium HOS PITAL FIELDS ROAD The Bloomsbury is on the left just after Clifton Green. Bridge VES

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Skeldergate Bridge

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York St. John R DE N University

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E IV C A traffic lights. The OutHAof of the train station turn left. Cross at Sthe bus stop is next to the war memorial. Take the No. 2 bus DR M I LTthe R CR O O N front RD FT R OA D . (every 10 minutes). HOLGATE Alight at Water End. Cemetery CLEMENTHORPE

Keep left before leaving the station. Walk through the car park and exit down the ramps. Turn left and cross over the river, ALM Athe T E Rbridge R ACE go back underneath the bridge towards upstream.

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Visitor Information IEL

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The map can be sent to guests on confirmation to make their 4 journey easier and to potential guests who would otherwise choose York Key a hotel in the centre, convincing them the hotel is still close to the Railway Station city centre.

OR O UG H S TR EE T

Castle Mills Bridge

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T Clifford’s Tower Castle Museum

C L E M E N T HOR P E

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Lendal Bridge

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EEN

D AN EL T EV EE CL S T R

Roads outside City Wall Footpaths

TAXI RANK

Roads within City Wall

York Railway Station

Key Major Roads

R OA

IE UG RO

National Railway Museum

E US

RG MI N A S TE

BUS

L E EM A N

(Rail & Footbridge)

T. KE S B LA

Dean’s Park

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Wa l k Scarborough Bridge

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Museum Gardens

HE T H ER T O ST R EE T N

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LEEM A

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York St. John R DE N University

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Bootham Park Hospital

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Heworth Golf Course

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LY N

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Both the riverside and roadside walks into the centre are clearly marked with directions explained below.

FOS S W AY

S TR E ET

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D CLIFTON

GR E E N C

S TR

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altered and simplified CLIFTONthem to create a new map, including the Bloomsbury. SW

LAN

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believe it’s further from the centre of the city than it is. Using existing maps of York and the surrounding area, I combined, GETTING HERE W

WENT

R OA D

R OAD

V Y A

Office Shoes: HTML email My response to a brief set by Office Shoes to create a HTML email design highlighting the Spring/Summer monochrome trend. “Design and build a new email template to outline our new trend ‘monochrome’ Using a mixture of product shots and lifestyle images”

Since the hero image is a simple halftone, I was able to save the ma jority of the design as gifs to speed up loading times. By overlapping the image links of the shoes over the hero image, the product links shouldn’t be ignored by readers too.

Keeping to the

monochrome theme the hero image is given a stark black and white halftone.

Responsive Web-design Eileen Johnson required an updated website to promote her Reiki business. Reiki is an alternative therapy though not a replacement for orthodox medicine. Many Reiki practitioners focus on clichéd images and colour schemes in their sites (lotus flowers, colour spectrums, etc) isolating sceptics and those new to Reiki. Using a simple black & white design and clean lines, I aimed to give the site a clinical appearance, focusing on the information.

I created this clean design using html and CSS, focusing on the current trend for responsive web design. All of the information is kept on one page, keeping the site light and load times minimal. The navigation buttons simply “jump” the user to the relevant section.

It’s vital for sites to scale automatically to

accomodate tablets, phones and various screens. As such, the site responds accordingly, an alternative menu panel appears on smaller screens allowing users to use their fingers on touch screens to navigate the site.

Alliterati Magazine Re-designed and identified a suitable online medium for the publication.

I wanted to treat the artwork and written submissions the same, hence my

decision to give the artwork full page spreads. Following such changes, artwork submissions increased as artists and photographers realised their work would be represented so well. Links to video works are embedded in the magazine pages. The cover of the magazine changes each issue, showcasing a featured artwork which is replicated across social media Using the same fonts as the magazine keeps the video content â&#x20AC;&#x153;on brandâ&#x20AC;?

Podium Gallery Branding Branding and user interface design for online art gallery

Podium gallery aimed to raise the profile of Suggested landing page for the website unknown art graduates. offering a portal for interested buyers and artists alike. I wanted the logo to highligh this, creating a visual wireframe podium to â&#x20AC;&#x2DC;liftâ&#x20AC;&#x2122; the name up.

Suggested navigation design.

Apparel Designs Designs for Aubin & Wills apparel, focusing on the proposed travel, cycling and scouting trend for Spring/Summer 2013

Apparel Designs Designs for Aubin & Wills apparel, focusing on iterations of the name and trademark fox.

Focusing on Barbara Hepworth sculptures and 1950â&#x20AC;&#x2122;s

geometric designs for inspiration, I produced designs for apparel, keeping to art direction and colour scheme.

Aubin & Wills: Internal Stationary Rebranded

internal stationary for the Aubin & Wills Visual Merchandising Audit

Clockwise from left: Final front cover design above, example of text page, alternative front covers focusing on signature products.

Aubin & Wills: Point of Sale Print ready point of sale designs for Aubin & Wills.

Jack Wills: Chelsea Pedlars T-shirt graphics produced during my internship for Jack Wills founder Robert Shawâ&#x20AC;&#x2122;s Bike Polo team the Chelsea Pedlars.

Keeping to a heritage style, using the famous Gill Sans font to give a quintissentially British look and feel.

Window Designs Mockups for the Autumn 2012 Jack Wills window displays, taking inspiration from decoupage. I aided the visual merchandising team in

producing mockups for the Autumn 2012 window displays.

Comfy Quilts: Silentnight Impress Brief

mfy W Quilts Silentnight Impress ith close inspection of theBrief Silentnight brand guidelines, I produced this redesign of the Impress memory foam contour pillow packaging for a target market of 30 - 60 year olds. Calming grey-lilac

and a uniform colour scheme for the infographics gives a mature appearance, whilst the dark blue band creates a strong relationship to the Silentnight brand, whilst the ‘metal’ strip creates an affiliation to the brand’s website.

ch me ou

m feel e Visco elastic memory foam is a dense foam that moulds to the shape and contours of your body providing the ultimate in comfort and support. Originally developed by NASA for astronauts undergoing the high pressure of ‘G’ force testing, memory foam has become the ideal material for bedding in both reacting to and supporting your body frame.

memory foam contour pillow Features & Benefits · Ultimate support Ideal for everybody, it simply moulds to your unique shape · Pain relief Reduces pressure points on your spine and it assists reducing aches and pains. · Returns back to original shape Memory foam does not sag like conventional fillings and it continually returns back to its original shape. · Comfort and luxury Memory foam creates a sleeping experience like no other where you are cradled in comfort

· Gently cradles your head and body

and luxury.

· Allows the spine to rest in its natural position The temperature sensitive memory foam reacts to body temperature using heat to soften and mould to the contours of your body.

· Non-allergenic Memory foam is great for allergy sufferers as it is non-allergenic. · Removable Cover

memory foam contour pillow

Features a removable cover that is machine washable for easy care and hygiene.

CONTOURED MEMORY FOAM

PRESSURE RELIEF

WASHABLE REMOVABLE COVER

NONALLERGENIC

CONTOURED MEMORY FOAM

PRESSURE RELIEF

WASHABLE REMOVABLE COVER

NONALLERGENIC

· ergonomic contoured shape and temperature sensistive memory foam · can help to reduce stress, relieve pressure, back pain and aching joints · moulds perfectly to the contours of your body for ultimate support

It evenly distributes the weight of your head and shoulders which in turn greatly reduces pressure on vital points of the spine which results in a relaxed and undisturbed sleep.

All fillings of this product meet the furniture and furnishings (fire)(safety) regulations 1988. Cover: 75% Cotton, 25% Polyester, removable zipped cover. Filling: Contoured Viscose Elastic Memory Foam Box Code: CA0267

Manufactured or imported by Comfy Quilts Ltd under license from Silentnight Beds. All trademarks owned by Silentnight Beds. Website: www.comfyquilts.co.uk

memory foam contour pillow CONTOURED MEMORY FOAM

PRESSURE RELIEF

WASHABLE REMOVABLE COVER

NONALLERGENIC

The previousof design included an imprinted hand Iillustration, I opted todesign reference the imprint in the title h close inspection the Silentnight brand guidelines, The previous included an imprinted handitself, illustration, the ‘contour’ is Impress referenced with afoam subtle curve across the packaging. ducedwhilst this redesign of the memory contour I opted to reference the imprint in the title itself. w packaging for a target market of 30-60 year olds. The design was to introduce the revised Silentnight logo,The as such theintroduces new logo takes up logo, a large the design the new as area such of the new logo ming design. grey-lilac and a uniform colour scheme for the takes up a large area of the design. graphics gives a mature appearance, whilst the dark band creates a strong relationship with the Silentnight

Green Room Degree Show final piece Green Room is an installation with a

looping video aiming to highlight the point we become aware of the vacuous nature of the entertainment we consume, as the footage of paint drying and images of refuse repeat on screen; giving promise of substance that is never fulfilled, like a never ending teaser trailer.

The video questions our viewing habits whilst the installation highlights the mid point between fantasy and reality. The “set” is staged and supposedly “real” materials are left around it. A physical reference to “scripted reality” TV shows that dog the networks.

TV of Tomorrow... Today! Illustrator, Flash and After Effects animation. Awarded Silver in the Fundada Artists Film Festival 2011 as voted for by the public & Screened at World Event Young Artists 2012. The piece explores the mechanisms of our assimilation of television media,

particularly reality television.

The focus remains on editing, framing, and graphics by reducing characters to faceless puppets. The womb soundscape reinforces the concept that television is a pacifier for society.

Training Video Training Video investigates motifs common to television programming, offering them as an informative, instructional video. The video itself implementing the mechanisms of television, particularly superflous onscreen graphics and text.

Shot in slow motion against green

screen, each action is under scrutiny.

Audition Audition is an installation aiming to show the emotional distance between characters in a physical sense, projecting the subjects onto seperate planes. The characters, like so many in

scripted reality shows have little or no emotional attachment, this is fabricated by the production team and editing. Audition aims to reveal the editing process, taking footage of each character and physically separating them. Interchaging characters act out a variety of ever changing, random scenarios. I used VPT, video projection tools, to produce the installation

Ceramics Ceramic “collectable” plates touting celebrities as heroes or royalty.

Clockwise from top left: “Jeremy Kyle: Fighting Our Battles”, “Katie Price & Peter Andre: Love

Forever Strong”, “PR: Katie Price & Alex Reid” and “Paris Hilton: Loved Heiress”

Home From Home Curated and produced an exhibition and after party in Durham based on the theme of domesticity in art

Artofice Second year exhibition in an abandoned univeristy office building. Left: Visitors could wear the â&#x20AC;&#x153;propâ&#x20AC;? shirt and jacket before having a souvenir photo taken. Below: Wallpaper printed with invisible ink detailing the University policy on admissions in terms of class along with snippets of a recent inflamatory newsapaper article. The words would only appear once a sensor was tripped as visitors climbed the staircase.

Souvenir style photographs.

These were taken on the night of the opening and transfered to keyrings.

Degree Show Fundraising Promotional materials for fundraising events across Newcastle Left: Posters for the annual postcard auction, the most important fundraising event for the Newcastle University Degree Show. Right: Screen grabs from the repeating projection to played during the afterparty.

Degree Show Club Night Fundraiser Poster created to promote a fundraising club night for the Newcastle University Degree show The assets from the poster were used as an overlay for images uploaded to facebook with the intention of promoting further fundraising events.

The Crack Magazine: DFDS article illustration Illustration used for the DFDS Amsterdam article.

I produced papercut illustrations for the Crackâ&#x20AC;&#x2122;s article on DFDSâ&#x20AC;&#x2122; Newcastle to Amsterdam service. Clockwise from left: Mockup of a proposed front cover, possible illustration composition, the published spread

Death By Chocolate Surprise murder mystery party with a French, Easter, 1900’s theme.... Organised a surprise 24th Birthday

Hôtel Paradiso Belles chambres CUISINE FANTASTIQUE mis en place depuis

1899

Murder Mystery for my partner, using my passion for fonts, cooking and butchering a foreign language.

I borrowed a little art direction from Hotel Chocolat too