Prime World in Victoria Falls

ICC Expands To A New Retail Warehouse

HOW DO BRANDS NORMALLY GO ABOUT CEMENTING THEMSELVES AS POWERHOUSES IN ZIMBABWE? MOST OF THEM START BY AIMING TO HAVE A PRESENCE IN THE BIGGEST CITIES IN THE COUNTRY SUCH AS HARARE AND BULAWAYO. REBRANDING CAN ALSO HELP THEM GET CLOSER TO THEIR GOAL. HOWEVER, IT IS ONLY WHEN THEY SUCCESSFULLY SET SOMETHING UP IN VICTORIA FALLS, JUST AS PRIME WORLD HAS DONE, THAT THEY GET TO PROVE THEIR PREEMINENCE. THE MOVE IS WELL CONSIDERED NOT ONLY FROM A COMMERCIAL VIEWPOINT BUT ALSO JUST BECAUSE – IT’S VICTORIA FALLS. THIS FEAT IS ESPECIALLY HUGE FOR PRIME WORLD HAVING SURVIVED ALL THE CHALLENGES AND LOSS OF POTENTIAL REVENUE THAT COMES WITH REBRANDING.

PRIME WORLD

Launches New Outlet in Victoria Falls

text by Farai Chaka photos by Fotohaus additional photos by Prime World

Victoria Falls is arguably one of the fastest-developing cities in Zimbabwe, falling behind Harare probably. The rate at which the city is further developing and modernising is alarming. There has always been pressure from the tourists/ travelers on the stakeholders in the industry to build more infrastructure or update existing ones in Victoria Falls in order for visitors to have more options when it came to accommodation, shopping, dining, entertainment and leisure. This leaves the capacitated to dedicate themselves into the construction and renovation of these structures and the reward is oftentimes worth more than the initial investment. That said, Prime World opening an outlet in Victoria Falls at which they would be offering the same quality services and retailing the same latest products as at their other outlets in Bulawayo and Harare, makes total sense. The Prime World team was in Victoria Falls on 17 August to launch the new branch. It was an impressive occasion as people from all walks of life, many of whom are familiar with Prime World’s products, came through in support. Among those who graced the ceremony were the Town Clerk Ronnie Dube and the Mayor of Victoria Falls Somvelo Dhlamini who officiated the opening of the branch.

Prime World Victoria Falls, set along Adam Stander Drive will not fail to draw shoppers in with its wide offering of lighting products and quality Flooring, Furniture and Solar products. Prime World can be distinctly spotted with their sparkling lights that can be seen through the windows. The project is the culmination of extensive restoration and modernising of a derelict and vacant building Prime World acquired. The renovations took the Prime World projects team about two months to complete as work on the project started smoothly in June with the building being considered complete and ready for occupation in mid-August. The building is a single-story structure sitting on 200 square meters filled with stunning lights everywhere your eyes can reach. The glass on the front elevation enables you to have a peak of what the store holds from the outside.

The interior is a mixture of colours with a charcoal Chromadek roof, white walls with a touch of black on the roof level and the cream tiles that reflect the lights and create the perfect lighting haven. There is a designated garden area that has a natural look with artificial turf grass, garden lights and timber panels giving off a relaxed ambience.

The showroom is an amazingly illuminated space which has different sections (Solar and Electrical, Flooring and Furniture which is strategically placed around the showroom) for the different products on offer that are laid on the various stands. Various types of lights suspend from the steel roof supports as at all Prime World branches. The roof supports have been left exposed to give the store a bit more height and character in addition to making the space airier as there is no ceiling to avert the common challenge of sweltering heat in Victoria Falls. A couple of fans have been installed as well to keep the store cooler.

Prime World’s product and accessory range is ideal for both residential and commercial projects. They are the largest wholesalers of indoor and outdoor lighting products in Zimbabwe and their lighting products are exceptional. They are also the distributors of internationally recognised brands like Eglo, Luxram, Bree and Fumagalli lighting products and accessories in Zimbabwe.

Since assuming the Prime World name last year, they have also started to sell solar power components and accessories like inverters, solar panels and batteries from the leading manufacturers PylonTech, Victron Energy, Solskin, Fronius, Blue Nova, just to mention a few. Prime World is also into furniture manufacturing. They sell expertly designed lounge suites, ottomans, chairs, and chaise benches. Suppose you do not find the exact furniture piece you desire; they would be glad to have one custom made for you.

Prime World also distributes an expansive range of electrical switches, sockets, electrical tapes, cable ties, DC MCBs and Isolators from industry leading brands Himel and Schneider. With Prime World flooring solutions, every house is bound to make a statement. Whether you love to walk barefoot on soft luxurious carpets or prefer the easy to maintain but elegant luxury Vinyl floors, or the weatherproof artificial grass which is suitable for both indoors and outdoors, Liege and Traviata solutions will cater to your needs.

One other aspect setting apart Prime World from any other company in the same line of work is their stance on sustainability. All their products have been manufactured following international sustainability standards and are eco-friendly.

Prime World is located at 267A Adam Stander Drive and is open for trading from 8AM – 5PM Mondays to Fridays and from 8AM – 1PM on Saturdays. Be sure to visit their store “Where quality and elegance meet.”