TRENDBOOK Mica Wombwell
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CONTENTS Introduction...........................4 Photography............................6 Jungle Flare Trend Introduction.......10 Jungle Flare Prints...................12 Jungle Flare Designs..................16 Jungle Flare Digital Packaging........19 Photography...........................20 Sunset Delight Trend Introduction.....24 Sunset Delight Prints.................26 Sunset Delight Designs................30 Sunset Delight Digital Packaging......33 Photography...........................34 Ocean Blues Trend Introduction........38 Ocean Blues Prints....................40 Ocean Blues Designs...................44 Ocean Blues Digital Packaging.........47 Ad Campaign/Designs...................48
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“Swimsuit season is almost here!” This trend book contains three new Speedo trends, inspired by the Speedo Sculpture brand code. The two main brand codes used within these three trends are the v neckline, to help create the illusion of a longer neck making the body seem longer and slimmer and the printed swimsuits that help visually disguise any problem areas. The trends included within are ‘Jungle Flare’ which features heavy prints inspired by shapes and patterns on seaweed. It includes a mixture of swimwear from colour block bottoms and tops to one piece swimsuits. The second trend included is ‘Sunset Delight’ featuring vibrant yellow prints inspired by the sand and the ocean. This trend includes the current popular crop top bikini, which is a must for an on the go beach girl, providing maximum support to the bust area whilst giving it that sporty look. The final trend included is ‘Ocean Blues’ featuring ocean inspired prints that have came from the textures of rocks within the ocean. Aquatic motifs and ocean inspired colours paint a watercolour portrait for this trend.
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JUNGLE FLARE Featuring heavy prints inspired by the shapes and patterns that are on seaweed giving it a jungle flare. It includes a mix match of colour block bottoms and tops, inspired by the fashion hits from the 80’s creating a sporty inspired look to the swimwear with one-piece swimsuits with almost a leotard feel, working like shape wear or bodysuits that work great a transitional piece. High waist bottoms, long sleeve tops and jazzy prints are some of the vintage looking elements that create this trend. The colour palette is filled with sea greens and shades of pinks with a hint of white.
Jungle Green
Canary Green
Sea Green
Rose Pink
Petal Pink
Lavender Pink
Wine Purple
Striking Purple
Ice White
Deep Black
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SUNSET DELIGHT Featuring vibrant yellow prints inspired by the sand and the ocean this trend creates almost an ethnic feel not with tribal prints but the colours and shapes that have been created. Including the crop top bikini, this is a must for an on the go beach girl. These provide a transitional sporty look that also offers maximum support for larger busts. These sporty tops are so versatile that they are good for beach volleyball, swimming, surfing, jogging, and even working out. So leave the fear of your swimsuit falling off behind you. The colour palette features vibrant shades of yellow with warm grey/cream tones.
Storm Grey
Silver Grey
Ice Grey
Sun Yellow
Golden Yellow
Vibrant Yellow
Sand White
Bone White
Ice Blue
Ice White
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OCEAN BLUES Featuring ocean inspired prints that have came from the textures of rocks within the ocean. Aquatic motifs and ocean inspired colours paint a watercolour portrait for this trend. Mixing from bikinis to one-piece swimsuits, working like bodysuits giving this collection a sporty transitional look. Bralette tops are included in this collection they provide the support and comfort you would expect from a sporty-style bra, offering a sweet and simple look that is fashionable yet perfect for any activity out in the sun. The colour palette is filled with shades of deep ocean blues in prints that have an underwater feel.
Harbour Blue
Navy Blue
Deep Ocean Blue
Reef Blue
Indigo Blue
Dolphin Blue
Ocean Blue
Sea Blue
Silver Blue
Ice White
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