Studio ABD is a design consultancy specializing in product and packaging innovation. Our consumer focused design process transforms ideas into purposeful, meaningful and memorable design solutions. Our cohesive team of experts encompasses brand strategy, industrial design, graphic design, mechanical engineering, packaging expert and prototyping. Bringing together decade long experience, cross segment exposure and brand maturity has given us opportunities to work with India’s well known brands.
PRODUCT TODAY IS LESS ABOUT PHYSICAL FORM, & MORE ABOUT AN EXPERIENCE
PRODUCT DESIGN
BPL Halo is India’s first eco-friendly Study light, which is designed to provide ideal lighting for children while they are studiying. The Halo has won the prestigious Red Dot Design Award in 2010. It is a rare achievement, perhaps one of the first for an Indian company to win this prestigious international award for excellence in product design!
DESIGN EXPERTISE > EMBEDDED TECHNOLOGY > ELECTRONIC PRODUCTS > HOME APPLIANCES >TRANSPORTATION > MEDICAL DEVICES
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4 1. Karma Meter- Wearable technology 2. Pupa- Indian bicycle concept 3. Titan Black-Digital collection 4. HUL Marvella Hot- Water purifier 5. Bio Medix- Portable ophthalmic diagnostic device
6. Wet Grinder 7. HUL Marvella UV- Water purifier
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◆ Ideation ◆ Design development ◆ 3D renders ◆ Technology integration ◆ Engineering ◆ Prototype ◆ Development & production support
CULTURE OF AESTHETICS Technology is blurring the line between tangible and intangible. We, at Studio ABD, understand this trend. Using this thorough understanding we integrate Culture of Aesthetics as a part of everyday life by smartly fusing technology, powerful engineering, emerging trends and cultural cues to come up with simple products, which change the quality of life!
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PACKAGING DESIGN
Babies are playful, curious and selective! Mum’s Care celebrates a baby’s mealtime moments and makes it fun. The eye-catching packaging narrates the story of Cuchikoo, the adorable baby, whose character and healthy food habits are always sought by a mother for her own baby. We have carefully thought through design in such a way that it becomes a part of the baby’s wonder world, and not just a day.
DESIGN EXPERTISE > FOOD & BEVERAGE > PERSONAL CARE > HOME CARE > LUXURY > GIFTING
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1. B Natural juice- Packaging 2. Colgate CDC- Packaging 3. Titan Heritage collection-Packaging 4. Vitame-Vitamin Water 5. Mubhi Allvaze-Home accessory 6. Areev-Personal care products 7. Kissan Jam- Gift pack
◆ Naming ◆ Product branding ◆ Structural design ◆ POS design ◆ Engineering ◆ Prototype ◆ Production expertise ◆ Development & delivery
LOVE AT FIRST SIGHT We are PRO-cupids in making customers fall in love with our drapes for products by seamlessly fusing branding, graphics & structure to give desired shape to the packaging. Our process helps clients to reduce expense & time required for product to reach the customer. 7
LIFESTYLE DESIGN
A symbol of royalty and grace, Rambagh Queen unfolds its graceful corolla of petals. Inspired by the lotus fountain, the iconic symbol of Rambagh Palace, this ultra feminine watch shimmers with elegantly placed stones and layers of Mother Of Pearl petals placed on each layer of the case. The mother of the pearl dial with peacock motif adds a further touch of charm.
DESIGN EXPERTISE > WATCHES > TROPHIES > HOME ACCESSORIES > JEWELLERY > CORPORATE GIFTS
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1. Ramdiya- Home accessory 2. Omkar Valli- Corporate gift 3. Deepa Stambha- Home accessory 4. Money Tree- Desk accessory 5. Plant Vase- Home accessory 6. Mubhi Allvaze- Magical vase 7. Titan- Time piece
◆ Understanding segment ◆ Creating inspirational stories ◆ Evolved craftsmanship ◆ Engineering & prototype ◆ Packaging experience ◆ Development & production support
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STATEMENTS OF FINE LIVING Lifestyle reflects an individual’s attitude, values & state of mind. We blend cultural narratives with superior craftsmanship to create products that evoke unmatched sensory experience. We create statements of fine living.
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TROPHY DESIGN
The paradigm of creating trophies that blend with the ideals and values of the brand as well as contemporary technologies is reflected in the Zig Wheel Trophy designed and crafted by Studio ABD for the Auto Awards. Inspired by power and speed, ‘Flight of Fantasy’ captures the elegance of an aerodynamic form and represents the motion of forward movement. The singular and iconic shape of this trophy also creates the feel of insignias of luxury cars.
DESIGN EXPERTISE > SPORTS EVENTS > FASHION EVENTS > CORPORATE EVENTS > CULTURAL EVENT
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1. Forbes Art- Award 2. Voltas- Award 3. IPL Man of The Match 4. NID Souvenir 5. VMRD- Award 6. OAA- Award 7. Taj Hotels- Award
◆ Integrated event identity ◆ Visual identity & communication ◆ Collateral ◆ Branded merchandise ◆ Trophy design ◆ Prototype development ◆ Manufacturing support
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ICON OF PRIDE & PERFECTION
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Trophies have a priceless value that illustrates the idea of success and celebration of excellence. Studio ABD has an eye to capture these emotions in various trophy designs – from kid’s show to film awards. Our unique design approach gives us an ability to understand the event, brand, audience and vision, which gets translated in beautiful and iconic trophies.
SPACE DESIGN
The “Bat of Honour” is crafted out of stainless steel to symbolise the flawless cricketing career of India’s master blaster. The core idea behind the concept was to make it timeless and iconic like Sachin, his ‘magic wand’, the bat is sculpted in a grand scale to capture its true weight, which with each shot connected millions of hearts across India.
DESIGN EXPERTISE > PUBLIC INSTALLATION > MUSEUM > CONCEPT STORES > NON-ARCHITECTURAL
INSTALLATION
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SERVICES ◆ Understanding of people & places ◆ Structural design ◆ Landscape design ◆ Material exploration ◆ Lighting effects ◆ 3D walk through 2
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5 1. Titan Sail- Outdoor clock 2. Bat of Honour- Celebrating Sachin Tendulkar
3. Titan Tree of Life- Outdoor clock 4. Titan Tree of Life- Outdoor clock 5. Mahindra Reva- Retail showroom
INSPIRING PUBLIC SPACES We brings about human integration inspiring and unique stories with space and aims to celebrate aesthetics, laud creativity and share the joy of design with society.
RECOGNITIONS & AWARDS
Devotee Best Craft Design Business World NID Design Excellence Awards, 2004
Two-gether Best Furniture Design Elle Deco International Design Awards, 2005
Overall Design work Winner Young Creative Entrepreneur Award YCE, UK, 2011
BPL Studylite Winner Designomics Award, India, 2012
Titan Stall Best Exhibition Award Vietnam International Trade Fair, 2000
Overall Design work Designer of the Year Business-week NID Design Brilliance Award, 2008
BPL Studylite Winner Red-Dot Design Award, 2010
BPL Studylite Winner I Design Award , India, 2013
CONNECT THE DOTS
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Over 20 national & international design awards
Featured in Rashmi Bansal’s book on entrepreneurs in India
THE TEAM
Abhijit Bansod
Amrita Kaushal Bansod
Abhijit Bansod, a NID postgraduate, has been part of the new age design movement in India. After decade long experience with Titan Design Studio, he founded Studio ABD in 2008 to create a open platform to discover new facets of contemporary Indian Design. His work has won many national and international design awards and his story has featured in many books and publications. He was on the panel of international jury for many design awards.
Amrita’s work experiments with forms, extending into visual poetry in the pursuit of a visionary aesthetics that encompasses varied product areas like watches, jewellery, sunglasses, furniture, trophies, lifestyle products and even caricatures. Her unique eye for details and passion for her work is reflected in her uncompromising work style. Each product comes alive through her hand and possesses unique identity and character, with flawless lines and harmonious proportions. Being a caricaturist she looks at products very differently. Her understanding of Indian women has resulted into award winning design work for our clients
JURY MEMBER
◆ Cannes Lions Design, 2012 ◆ India Design Mark, 2011-13 ◆ Designomist Award, 2012 ◆ Member of Nation Executive Council of IDC
Studio ABD team is mix of experienced and young talent. Each one of them is handpicked and is a master in his domain.
Over 500 projects, 50 clients across segments & still counting
& Many more
Studio ABD Lakeview Farm, Whitefield – Old Airport Road, Ramagondanahalli, Bengaluru – 560 066, India
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+ 91 80 28543061 info@studioabd.in I www.studioabd.in