invention bootcamp Presented by Jared Links to Nathalie Neve
contents overview 3 primary mark 4 secondary mark 6 color palette 8 typography 9 deliverables 12
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overview assessment
Invention Bootcamp has been designed to encourage young people in their exploration of STEM fields and give them confidence they need to create new and amazing things. The camp will provide 25 motivated students a chance to hone their design, creative, and critical thinking skills. This four week camp will facilitate a hands-on interaction with the technologies used in the prototyping process as well as the technical and entrepreneurial skills needed to support their inventions. The primary goal of Invention Bootcamp is to get students excited about engineering and STEM programs; it should be exciting, and engaging. As an added reward upon completion, the student will be allowed to skip one 3-credit mechanical engineering class (ME 122) at PSU.
brand essence / universal message
Engaging curious minds through invention.
behavior
An attitude of excitement surrounding the process of innovation should be prevalent throughout the branding.
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primary mark
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secondary mark
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color palette
HEX: #000000 RGB: 0, 0, 0 CMYK: 75, 68, 67, 90 Pantone: Black 6C
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HEX: #F08904 RGB: 240, 137, 4 CMYK: .000, .429, .983, .058 Pantone: Solid Coated 144 C
HEX: #0F8968 RGB: 15, 137, 104 CMYK: 89, 0, 24, 46 Pantone: Solid Coated 7724 C
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typography Headline / Proxima Nova Soft – bold
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typography Subhead / Proxima Nova – black
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typography Body Copy / Proxima Nova – regular
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deliverables stationery
Branded note pad, pencil, business card, and letterhead.
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deliverables t-shirts
Student and mentor shirts utilizing same design are differentiated by color.
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deliverables poster
Recruitment poster for display in schools and other public spaces.
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deliverables id badge
Name tag to allow students and staff to get to know one another.
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deliverables certificate of achievement
Certificate template allows for individual personalization of award. T ACHIEVEMEN F O E T A IC IF CERT
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arded to
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Is hearby aw
Bart Simpson Being Awesome n of
in recognitio
NathNaalthiealiNe Neevvee
gineering & Materials En al ic an ch e M , ence PhD Computer Sci & g n ri e e in g n fE eeh College o
Mas
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thank you
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