Studio Absolute Print + Packaging by Studio Absolute

PACKAGING

ABOUT STUDIO ABSOLUTE A successful and thriving brand is more than

creativity found in crafting a beautiful

just a pretty face. It’s the result of strategic

print piece. Typography shines, texture

thinking, planning, and a bird’s-eye view of the

rules and most importantly the

market and your customer. Design must tell a

messaging is there to stay as a consistent

story in a way that endears your target market

reminder of the brand idea your

to your story in a lasting and meaningful way.

company serves and provides.

Studio Absolute helps develop these connections, or as we call them–touchpoints.

Print design allows us to explore new textures, textiles and methods that create a lasting and

Our clients are diverse and range from

unique brand experience. When was the last

startups to major corporations with multi-level,

time you commented on a book cover,

complex brand architecture. Our passionate

brochure or business card just because it felt

dedication to our clients allows us to deliver

good in your hands? That’s the power of print.

timely personal service and creative that is effective, intuitive, and beautiful. Studio Absolute’s role is to ensure your brand’s touchpoints are clear, consistent, and most importantly—remarkable.

Print engages emotions,

With the web now being the norm for

and drives buying decisions.

communicating your visual brand; some

It's there when you can't be.

would say print is losing relevance. We disagree. Having a tangible and physical piece that tells your company’s story is extremely powerful. We love the fine details and

RUSS MCINTOSH Principal + Creative Director + Designer

So how does an ex chain puller, ranch hand,

them when Russ’ sketch arrived for the new ship

Hawaiian tour guide, forestry technician, log

the government didn’t know they needed.

home builder, butcher and electrician end up in a design career? Your guess is as good as his…it would have been a lot easier to have known what he yearned to do, went to college and landed a design job. Instead, he took the winding adventure of life that accidentally landed in design.

20 years after fumbling with the Mac CD drive and sending sketches to the President, Russ’ portfolio includes work recognized in the Oregon Addy’s and the books, Logolounge and Visual Marketing. He credits his strength in typography to several years as design director for a branding

Russ’ entry to the design world began at a small

firm where he had the opportunity to work on

local newspaper in his hometown where on his

projects for Krusteaz, Ghirardelli and Thomas

first day, he struggled to coax a CD from a Mac

Nelson Publishers. This emphasis on strong

and had to teach himself QuarkXpress in two

typography helps drive the passion of our studio.

weeks (the equivalent of learning a foreign language in the same time frame). In the process, he realized, “Hey, maybe I have an aptitude for this?” Yes, organize things, set type, use the grid, dork out on the details... It was here that his passion for design began to unfold. Russ grew up constantly sketching inventions. He was always curious about photography, signage, industrial design, dimension, order…yes things neatly placed. The Reagan administration probably didn’t know what hit

While logo design remains the most challenging item on his schedule every week, helping a company realize the essence of their brand through a simple and beautiful mark is also the most gratifying.