User Experience Design an overview
The number of mobile phone users will exceed five billion by year’s end
Apple App Store hit over 1,000,000,000 downloads in just 9 months
Facebook has 400,000,000+ active users and growing every minute
Twitter users are tweeting an average of 55,000,000+ tweets a day
why?
user
organiza,on
desirability | innovation
MANUFACTURING Manufacturing Technology Manufacturing Processes Supply Chain Management Rapid Prototyping …
TECHNOLOGY Engineering Analysis Statics & Dynamics Electronics and Mechatronics Programing Methodology Bioengineering Materials Thermodynamics Chemical Engineering …
TECHNOLOGY
BUSINESS (viability)
(feasibility)
DESIGN & INTERACTIVITY Human Computer Interaction Visual Thinking Design For Sustainability Aesthetics & Form …
BUSINESS Accounting Finance Economic Analysis & Policy Marketing Operations Information Technology Entrepreneurship Competition & Strategy …
HUMAN VALUES
(usability, desirability)
HUMAN VALUES Psychology Anthropology Sociology Ethnography Need-finding …
DESIGN INNOVATION ORGANIZATIONAL BEHAVIOR Management & Teams Human Resources Organizational Dynamics Negotiation …
USEFUL
USABLE
DESIREABLE
VALUABLE ACCESSIBLE
FINDABLE
CREDIBLE
concrete
abstract
work  process
concrete
abstract
design
concept
research & analysis
develop
implement
Persona’s
Persona’s
User Testing
User Testing
Test Plan for Usability Testing
Scenarios
Scenarios
Visualization
Test Plan for Usability Testing
User Surveys
Demographic Research
User Testing
Flowchart (Tasks)
High-fidelity Prototypes
Concept
Visualization
Test Plan for Usability Testing
User Surveys
Card Sorting
Flowchart (Tasks)
Wireframes
Design Rationale
Design Research
Concept
Low-Fidelity Prototypes
Entity-Relationship Model
Storyboarding
User Goal Analysis
Mockups
User Interviews
Quantitative Research
Greeking
One on One Interviews
Surveys & Questionnaires
Photo Placement
Quantitative Research
Mockups (Digital)
Design Rationale
Qualitative Research
Task Analysis
High-fidelity Prototypes
Competitor Analysis
Photo Placement
Entity-Relationship Model
Surveys & Questionnaires
Market Positioning
Use Cases
Task Analysis
Markey Segmentation
Color Theory
SWOT Analysis
Mindmap (Idea Generator)
Grids
Marketing Mix (Four P’s)
Use Cases
Site Maps
Market Positioning Markey Segmentation Design Guidelines Color Theory Think Aloud
Studio Aum At Studio Aum we specialize in crafting brand and user experiences that help organizations harness the advantage of design. We offer sound strategic insights, dazzling visual designs and skillfully crafted user experiences, wrapped in flawless execution and a passion for helping clients meet their business goals. We help clients learn, imagine, design and implement better experiences across diverse touch points. In all of our services, people are our key reference points. They guide us when we conduct research, develop creative strategies, imagine concepts, craft solutions, design prototypes and test results.
Core team sindhu shanmugam Sindhu is the Founder and Director of Strategy at Studio Aum. She is a graduate of the Indian School of Business (ISB), Hyderabad specializing in Strategic Marketing , Leadership and change management. She has more than 6 years of experience in the areas of technology, services marketing, brand building and education. She has worked across geographies including China, USA, Germany and India. Sindhu has previously worked for companies like Oracle and NIIT to create innovative technologies and build new brands. She has won several awards, including the prestigious 'Young Leader Award - 2007' instituted by the ISB. She has also co-authored several business cases that have been published in prestigious International journals like 'Asian Case Research Journal' and are being taught in business schools across the globe.
Core team rajib ghosh Rajib is the Co-founder and Director of Design at Studio Aum. He is a graduate from the National Institute of Design specializing in Communication and User Experience Design, and has more than 12 years of experience in the areas of user experience design, graphic design, brand building, advertising, corporate films and interactive media. Many of these products and services have won awards and has been featured in print and online media. Rajib has worked closely and in professional capacity with Prof. Donald A Norman (of the well known Nielsen Norman Group), the top most authority in the world of Usability and HCI. He has also co-authored a patent in the area of Voice Interaction Design with Prof. Norman. Rajib’s designs have won several awards including the Apple International Interface design award. The same design project also won the DuPont Canada Design award at the Humane Village Congress at ICSID. This project was cited and recognized for its efforts in developing a human centric design solution and was featured in several international design magazines like MacWorld and ID. He has worked extensively with teams both inside and outside India creating products and services. Rajib has previously worked for companies like Oracle. At Oracle, he was instrumental in setting up their Hyderabad Usability team and Usability Labs. For the past 6 years Rajib has also been directing the Design team at reQall Inc. creating their brand and user experiences for their award winning product reQall. The product spans across predominantly mobile touch points like Android, Blackberry, iPhone; as well as web.
some of our recent clients
!
case study
Case study reQall is a consumer facing, situation aware and voice enabled memory tool
Rajib has worked on this product and its evolution right from inception to its current stage.
Stage
Pool Size
Time
Awareness
Consideration
Selection
Retention
Potential Audience
Interested Prospects
Actual Customers
Loyal Customers
touch points
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
research & analysis
concept
design
develop
implement
Wow! You all have outdone yourselves with this update. It looks amazing so far! I had dri<ed away from ReQall, but I'm preBy sure I'm back now!
I absolutely love reQall, you make staying on top of things so much easier. It's fluid, fast, and flexible enough to stay ahead of the curve that always seems to be coming along. Thank you!!!
Just started using reQall and really really impressed. […] All in all a great service that I will be sMcking with once my trial is up.
[…] Thanks for making my paMents lives easier as well as mine!
Amazing ApplicaMon! I finally found everything I was looking for in a To Do List/Note Organizer. […]
My compliments. Recent changes have advanced Reqall from 'nice to have but slightly inconvenient' to a professional well equip[p]ed but sMll unique personal efficiency tool. Keep on going […]
a tribe is born
in summary
START HERE
DESIRABILITY what do people desire?
FEASIBILITY what is technically & organizationally feasible?
 VIABILITY what is financially viable?
best practices
• create a multidisciplinary playground for product and service experience innovation • act as a catalyst • forge long term relationships • co-create user experiences that makes products and services desirable
few more projects
Electronic Arts Electronic Arts is one of the global leaders in the gaming industry. The increased focus of the India team of EA towards mobile gaming required the team to have through understanding of mobile game usability Studio Aum was brought in to train selected members of the management, development and QA team on fundamentals of design, mobile user experience design, mobile game usability testing, visual discrimination and aesthetics. This was accomplished by carefully planning and leading several sessions spread over one month followed by several mobile game usability review sessions with the teams of games such as “Surviving High School”, “Fantasy Safari” and more.
IMI Mobile IMI Mobile Private Limited is one of the leading provides of technology platforms and mobile value-added services to operators, media companies and enterprises in 66 countries around the world with offices in Asia, Europe, Latin America and the Middle East. Studio Aum was brought in to redesign one of their key legacy products that have evolved over several years. The key challenges of this project included not just understanding and redesigning an extremely complex product with varied and distinct user groups but also to formulate and advice the company with a process that in future would help them maintain the user experience of the product in a sustainable way.
prêt à print prêt à print is a US based company that has an online service for the stationery industry that is a platform for designers, vendors and consumers to collaborate as well as perform their individual responsibility specific tasks. The complete user experience was designed from scratch keeping in mind the all the various user groups of the system. The language and metaphor of the interface was chosen based on the industry. This was one of the best designed applications in this domain when it was launched at the National Stationary Show in NY.
thank you