HI, NICE TO MEET YOU. WELCOME TO LOLA LIZA.
We’ll soon celebrate our 100 t h shop! LOLA&LIZA is a Belgian-based retail company, part of the PP Retail Group, built on family values in 2001 by 4 dynamic partners. The adventure began with only 7 stores, and has grown within a decade to more than 100 stores across Belgium, Luxemburg, The Netherlands and France. The uniqueness of LOLA&LIZA and its success in todays challenging retail market lies in its passion for fashion and deep understanding of the wants, and needs, of the modern woman. Designing and offering a beautiful and easily accessible fashion collection for the woman who is energetic, flirty and funny. Regardless of her age, the LOLA&LIZA customer recognizes LOLA&LIZA as her store and the place to be. LOLA&LIZA strives to make the shopping experience more appealing and exciting, more accessible, more enjoyable, and above all, affordable, at every step. We are proud to see that most of our customers, mothers and daughters, friends, sisters, cousins, really understand and appreciate our collections and private label offerings, and come back.
Ready to accelerate our expansion in- and outside the Benelux!
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WE ARE ALL ABOUT THE JOY OF SHOPPING!
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WE LIS TEN
We never forget that we are successful because of our customers. We listen to them, we learn from them. We understand that the joy of shopping is important. Sharing the experience with family and friends. We make it easy to shop and to enjoy!
ACCES S IB LE FA S HION
Our wide range is in-house designed and responds to the real needs of our customers. The collection is highlighted by colourful prints and a joyful aesthetic. Our product offer and communication style is adapted to regional tastes in order to best satisfy customer demand. In our larger shops we complementary produce lines to please all women; from very casual to city-chic. We have a look for everyone.
AFFOR D A B LE PR IC ES
We use our creativity to bring the right collection at the right price! We are only happy with the best quality at the best price. We work hard with all our suppliers to ensure they pay full attention to the well-being of their employees, their communities and the environments where they are based.
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COLOURFUL & FEMININE
At LOLA&LIZA we love happy colours and patterns; all distinctive and very feminine. Colours and patterns are very much part of our success and DNA.
N E W A R R I VA L S E VE RY W E E K
We keep things exciting and fresh with new arrivals every other day. So we always have something fresh and new to offer. All on our own private label.
THE JOY OF SHOPPING
We believe in bringing back the joy of shopping! A joyful collection. A shop environment that helps you find what you want. Roomy changing rooms with room to show off to your friends. The joy of shopping is finding just what you want! Welcome to LOLA&LIZA!
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LOLA&LIZA CONCEPT TEAM
TOGETHER WE ARE BUILDING SOMETHING SPECIAL
LOLA&LIZA’s Katlijn Mertens and Hans van den Hout of retailLAB in the new Aalst flagship store.
For their new flagship store in Aalst LOLA&LIZA
They used a simple black and white colour scheme,
worked together with international store designer
and by paying extra attention to detail, using new
Hans van den Hout from retailLAB and his creative
wood, glass, special acrylics and the latest LED
team to realise their new store concept and store
lighting he managed to create a look and feel where
identity.
customers feel instantly at home.
The customer experience was the big focus for the
RetailLAB has designed elegant spaces were the
new concept. ‘Make it easy and enjoyable to shop’.
customer feels happy to be in and that show off the
RetailLAB’s solutions were simple and elegant.
colourful trademark LOLA&LIZA collection.
WE’RE BRINGING BACK THE JOY OF SHOPPING TO THE HIGH STREET! 6
OUR STORE NETWORK
A W IDE VARIE TY OF
4 TYPE OF STORES
DI F F E R E N T S T O R E F ORMATS
STORE L OCATION S
You can find us at 4 types of locations:
Store formats: 250 - 400 m2,
We remain the ‘local hero’. We are
shopping malls, city centers,
400 - 650 m2, 650 - 950 m2
close to our clients in proximity and the
retail parks and online.
and our so called flagship stores
relationships we build with them. We are
We are never far away.
of about 600 m2 each.
the brand that knows its client and with whom its client feels familiar.
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This is our new flagship store In our new flagship store in Aalst Belgium, we deliver on our promise to our customers for easy shopping and an exciting new experience. The simple, elegant black and white look of the store adds a touch of glamour, and is the perfect framework for LOLA&LIZA’s signature colourful collection. Our city casual and kids collections have their own areas. We have added shoes & bags. We have paid special attention to a new kind of dressing room which provides more service and feels personal and professional. Listening to what our customers tell us, and after reading all the reviews we know that they feel more comfortable and excited browsing our collections in the new store. They are confident that they can count on the advice of the local LOLA&LIZA staff, not only for the outfit, but also to find the right accessories and cosmetics to finish her look. On leaving the store, they can’t wait to tell their friends about their new outfit and they’re already planning their next visit.
600m2 easy shopping
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OUR DESIGN PRINCIPLES: THE THINKING BEHIND A SUCCESSFUL STORE DESIGN
H OW WE DO I T
A P E R FECT L AY- OUT & R OU TIN G
A WA R M A N D E X C I T I N G
E X P E R I E N C E S H O PPI NG
We understand that today’s reluctant
AT M O S P H E R E
We are still very focused on improving
customer expects a clear and easy
In our new store concept we pay
our physical stores. We believe that a
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lay-out and routing. Where she can
a lot of attention to the right colour
beautiful store and an exciting store
browse if she has the time, or make
and material scheme, the right lighting,
experience always helps the customer
quick decisions if she has not.
the flooring, the interior and the
in making the right choices. We help
Our ‘zoning’ philosophy on our
graphics. And of course to a warm
women feel good about the way they
merchandising is working very well.
and personal welcome!
look. We are trend responsive.
W E KEEP I T SI MPLE
A CL EAR MESSAGE & D N A
OU R B R A N D P R O M I S E
C U S T O M E R F I RST
Our fashion range is a unique
Excellent value for money.
We never forget that our success
collection often highlighted by colourful
A modern and inspiring fashion offer.
is firmly built around strong
prints and joyful aesthetics.
A welcoming and inspiring ambience.
customer relationships.
We adapt our product offer and
An exemplary and informative service
We know our customers
whenever our clients need us.
and they trust us. We call this
We bring fashion to our clients and
‘doing business with friends’.
communication style to regional tastes.
let their individuality shine through. 11
C O L O U R S & D I S P L AY
W O M A N & P R I VAT E
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VISUAL MERCHANDISING
SHOPPING EXPERIENCE
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FA C T S & FIGURES B RIC K S BEFORE CLI CKS M O R E T RAFFIC
T H E S H O P P I N G E X P E R I E N C E W O R KS
The new store concept is generating more traffic, has
The customers are happy and the turnover and numbers
a higher conversion rate and provides a better and most
of store visitors have increased enourmously. The shop staff
promising turnover. That is why LOLA&LIZA is focussing
are enjoying a great working environment and happy
on a quick and international roll out in the next 4 to 5 years.
customers. This radical, elegant concept has now been
(From 100 to 200 stores).
rolled out in 12 LOLA&LIZA stores in Belgium. For 2014, 12 new exciting stores are already on the drawing board.
S OCI A L RESPONSIBILITY & S U S TA IN A B ILITY
We only work with suppliers who approved our code of conduct. We only work with direct partners, to keep a strict control on the factories we work with.
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NEWNESS
Shopping is about newness. It’s about the thrill of getting new things, whether it’s clothes, or shoes
N E W C H A L L E N G ES
or a new car. Retail has to deliver
Both bricks & mortar and digital stores
that ‘kick’. It has to celebrate the
rely on effective product presentations
look and feel and smell of the new.
to attract customers and trigger a positive buying decision. E-commerce will become more emotional as well, and we are working very hard to improve our ‘click-side’ of the business as well.
BECAUSE W E L O V E R E TA I L
D O I NG BUSINESS WITH FR IEN D S
The outspoken ambition of PP Retail’s in further rolling out the new LOLA&LIZA concept, mixed with the 40 years experience of retailLAB in creating new and exciting fashion concepts works well together. We feel it’s a good mix & match.
Our retail stores have to offer all our customers an exceptional, value-added shopping experience. That’s our commitment and goal. We hope you like our new concept, please feel free to sent us any comments, and help us to further manicure our idea and the joy of shopping.
WE ARE ALL ABOUT THE JOY OF SHOPPING! 15
PP Retail N.V. Markiesstraat 1 1000 Brussels, Belgium Phone +32 2 526 88 50 info@lolaliza.com www.lolaliza.com
retailLAB B.V. Spinveld 17 4815 HR Breda the Netherlands Phone +31 76 5309533 info@retailLAB.com www.retailLAB.com