BEHIND THE BRAND
Upscale Outdoors Duck Camp is at home in the blind or on the town BY COSMO GENOVA
W
hen Sim Whatley surveyed the outdoor apparel industry in 2016, he saw plenty of “tacticool” clothing and gear but not a lot that actually represented the essence of hunting. For him, the outdoors isn’t about the solitary man conquering the mountain, but about the people and camaraderie embodied in outdoor pursuits. “I grew up hunting and fishing in Louisiana,” says Whatley. “From a young age, my dad and grandpa would take me along on the boat and in the blind, and there was always a social aspect to it.”
28 HUNT & FISH | 2021
THE BRAND appeals to those who believe the tailgate hang can be just as fun as the hunt itself.
