ค ณ า รั ก ษ์ อิ ศรางกู ร ณ อยุ ธ ยา
KANARAK
Isarankur a Na Ayudhya
Manifesto:
“ Designing for intuitive
Experience.�
ค ณ า รั ก ษ์ อิ ศ ร า ง กู ร ณ อ ยุ ธ ย า K A N A R A K I s a r a n k u r a Na Ayudhya Or igin: B or n: Langua g e s: E-mail: M obile :
B a n g ko k, Th a ila n d Ja n ua ry 1 1 t h , 1 9 8 2 T h a i , En g lish kanarak.I@gmail.com (+31) 6 2699 3580
Awar d s 2009
2004
2001
LH BANK project won ‘Observeur du Design 09’ Award
on the Concept architectural d’agence bancaire of A.P.C.I. (Agence pour la promotion de la creation industrielle) Paris, France
Philips Patent Incentive Award (PHGB 040151)
International Publication Number: WO 2006/008704 A1 Royal Philips Electronics
Won 1st prize of the Oceans Glass Public Company Limited workshop competition (Group Work) Bangkok, Thailand
Educati o n s 2007 - 2008
2005
2004
Exchange Program at School of Art and Design
Master of Design (MDes) Conceptual Design in Context Design Academy Eindhoven. The Netherlands BA Arch. (Industrial Design) School of Architecture and Design
King Mongkut’s University of Technology Thonburi. Bangkok, Thailand University of Applied Sciences Aargau. Aargau, Switzerland
Public a ti o n s 2008
‘Observeur de Design 09’ Award
http://www.apci.asso.fr/l_observeur_uk/realisation.php?id=1927&laureats=2009&id_participant=1574
2008
2008
2008
2007
on A.P.C.I. (Agence pour la promotion de la creation industrielle) website
Learning toward Intuition (Master Graduation Project) Design Academy Eindhoven Graduation Catalogue’08 Eindhoven, The Netherlands
Funky Fashions article in Trendease International
Thesis project selected to be part of the Funky Fashion on the website www.trendease.com
“LH Bank Colorful Signage of Signature” article in Media & Sign Asia Magazine. Bangkok, Thailand
Publication project Unveil on book “Disclosing Dapperbuurt,”
Episode Publisher, Rotterdam, The Netherlands Design Academy project for Ymere Amsterdam housing company
2006
2003
Word Intellectual Property Organization International Publication Number: WO 2006/008704 A1
Philips Patent Incentive Award
http://www.wipo.int/pctdb/en/wo.jsp?wo=2006008704&IA=IB2005052314&DISPLAY=DOCS
“Playing with Design” article in Bangkok Post Neswpaper,
April 22 -28, 2003. Bangkok, Thailand Interviewed during the “Sanook” workshop with Philips Design Singapore http://www.bangkokpost.com/education/site2003/cvap2203.htm
W or k Ex p e r ie n c e 2009 2008 2006
Studio Kanarak
Designer and Owner. Eindhoven, The Netherlands Enthoven Associated Design Consultants (EADC) Internship. Antwerp, Belgium Cerebrum Design Co.,LTD
REDEK (Research and Design Service of KMUTT)
2005 - 2006
2006 2005
2005
2005
2004 - 2005
Product / Graphic Designer. Bangkok, Thailand
Product / Graphic Designer and Researcher. Bangkok, Thailand OLPC (MIT 100 dollars laptop) Design Research team
LH Bank Corporate Identity Design
Corporation with PICO (Thailand) PCL. and Enthoven Associated Design Consultants The Corporate Identity and Guideline Designer Team
Toshiba Waterheater series WH-3500YM, WH-3500YD, 4500 YM and 4500YD (Toshiba Thailand Co.,Ltd.) Product’s Interface designer King Mongkut University of Technology Thonburi
School of Architecture and Design Faculty Teaching in Design Fundamental Class. Bangkok, Thailand
REDEK
Internship. Bangkok, Thailand Compass Studio, Logo design Thai Airways International catering service design, Research team
2005 2005 2004
Opel Automobile “Taxi Project” Workshop
2003
Philips Design, Singapore
Exchange Program. Aargau, Switzerland
Joining the Connected Home Asia Workshop Internship. Singapore
Skills Technical:
Softwares: Research:
Sketches, Hand Rendering, Machine Sewing, Silk screening, 3D modeling, and 3D Computer Graphic modeling Maya, Rhinoceros, Illustrator, Photoshop, InDesign, Microsoft Word, Power Point Questionnaire, Observation, Interview, and Internet searching
Learn by
Do i n g the sustainable lifestyle
We are “thinking being.� Learn by Doing, investigates on the immaterial aspect of our ability to learn, think, interpret and adapt towards our needs to live sustainably.
Learn by Doing
| Design Academy Eindhoven
| 2006
Caution of uses:
Be aware that you will need to move and exercise your brain a little to make the products work!
by Kanarak Isarankura Na Ayudhya
Learn by Doing# 1
Folding To learn, you first have to follow instruction.
Learn by Doing#1
| Design Academy Eindhoven
| Individual Work | 2006
by Kanarak Isarankura Na Ayudhya
Learn by Doing# 2
Hand Knitted
Once we understanding how, the memory is stored, then you can adapt and create more.
Adapt
as you know how.
1. Follow the Instruction.
2. Train and try with other material.
Learn by Doing#2
| Design Academy Eindhoven
3. Now try to be creative!!
| Individual Work | 2006
by Kanarak Isarankura Na Ayudhya
Learn by Doing# 3
Tie for More
Autarky (noun) : economic indecency or self-sufficiency.
Immaterial proposal for sustainable self.
The project is the illustration of one daily routine by using this action of knowledge you can extend to creat objects.
then you Repeat If you know How,
Learn by Doing#3
| Design Academy Eindhoven
| Individual Work | 2006
so you Create
Autarky by Kanarak Isarankura Na Ayudhya
Information
D esign Intuitive understanding
In search for alternatives to communicate the audiences with media that are relatable.
by Kanarak Isarankura Na Ayudhya
Informative
Packaging Inspired by nature, the design mimicks the decaying of fruit, the chip packaging presents the honesty of its content. Instead of written expiry date, the product visually determines itself.
day 1
Informative Packaging
| Design Academy Eindhoven
day 3
| 2008
by Kanarak Isarankura Na Ayudhya
Informative
Te a T i m e Time telling is the observation of CHANGE. TeaTime simply aims to bring back our sense of curiosity to observe together with the pleasure in time telling.
TeaTime
| Personal Research Project
| 2008
6 min...
8 min.
6 min.
4 min.
TeaTime is ...... Color = Duration of Time Simply added function to the existing knowledge.
by Kanarak Isarankura Na Ayudhya
Informative
Measurement The key of being sustainabke is being adaptive to our surrounding. What if a simple chocolate bar can teach you something? Instead of giving plan ingredient information with nutrition facts, Mars for More gives you recipe with instruction and a tool to understand what u are consuming
If 16 tablespoons
=
equal 1 cup
Let’s Measure
| Personal Research Project
| 2008
The table spoon size mars is an iconic of relatable information.
Instead of the ingredients information, the content on the package shows cooking instruction with referrence to mars’ tablespoon. by Kanarak Isarankura Na Ayudhya
Informative
Let’s Shrink Often that instructions are made to follow, but why does problem still exist? What if there is a hand-on instrcutions. Encourage Trial and Err the subject of Laundry.
before
Let’s Shrink
after put in a dryer
| Personal Research Project
| 2008
by Kanarak Isarankura Na Ayudhya
Learning
Intuitions A search of life long knowledge through Learning Experience where products are used as tool to signify human ability not to substitute nor disable it.
If
trained,
Th en
you remember
Learning Intuitions
| Master Graduation Project
| 2008
M y F i n g e r, My Memory
Instead of Technology Dependency, we could rely on muscle memory. by Kanarak Isarankura Na Ayudhya
My F o o t , M y D i stan ce
Learning Intuitions
| Master Graduation Project
| 2008
Instead of Number as Abstract Code into number as Significant Number
by Kanarak Isarankura Na Ayudhya
My s elf , M y S i z e
Learning Intuitions
| Master Graduation Project
| 2008
Instead of standard, create you own.
by Kanarak Isarankura Na Ayudhya
Interface
D esig n Toshiba
Waterheater
This project is to design the manual and digital water heater for Southeast Asian market. The single knob controller’s Interface design to encourage forgiveness of the product performance. Simplified info through iconic shape of thermometer..
TOSHIBA Waterhearter
| Professional Work
| Interface Designer | 2005
by Kanarak Isarankura Na Ayudhya
Corporate Identiy
D esig n LH Bank (Land and House Retail Bank PCL)
‘Observeur du Design 09’ Award on the Concept architectural d’agence bancaire
Insisted on not becoming another color bank in Thailand market, therefore the corporate does not hold any color identity. Specialize on housing and their capability in customized the product to fit with the customer needs, the choice bar of eight colour are used as a representation of choice not as colour. ‘My Bank, My Choice’
LH BANK
| Professional Work
| Corporate and Guideline Designer Team | 2005
by Kanarak Isarankura Na Ayudhya
Neighbourhood’s
Experience Unveil
Struggling with its image, the property development company, Ymere seeks for solution to redefining the stereotypical impression of the Dapperbuurt’s neighbourhood. This proposal focus to
Impression
Ymere
| Design Academy Eindhoven
| Group Work | 2007
create a feeling of security, attract people and set a positive identity through revealing their hidden treasure (garden) of neighborhood.
Proposal
Building Opening
by Kanarak Isarankura Na Ayudhya
Interventions
Ymere
| Design Academy Eindhoven
| Group Work | 2007
Garden Design
Vision
Short term intervention
by Kanarak Isarankura Na Ayudhya
“Doing Design Experience.”
“Doing Intuitive Design Experience.”
Portfolio by Kanarak Isarankura Na Ayudhya 2009