kanarak isarankura portfolio

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ค ณ า รั ก ษ์ อิ ศรางกู ร ณ อยุ ธ ยา

KANARAK

Isarankur a Na Ayudhya


Manifesto:

“ Designing for intuitive


Experience.�


ค ณ า รั ก ษ์ อิ ศ ร า ง กู ร ณ อ ยุ ธ ย า K A N A R A K I s a r a n k u r a Na Ayudhya Or igin: B or n: Langua g e s: E-mail: M obile :

B a n g ko k, Th a ila n d Ja n ua ry 1 1 t h , 1 9 8 2 T h a i , En g lish kanarak.I@gmail.com (+31) 6 2699 3580

Awar d s 2009

2004

2001

LH BANK project won ‘Observeur du Design 09’ Award

on the Concept architectural d’agence bancaire of A.P.C.I. (Agence pour la promotion de la creation industrielle) Paris, France

Philips Patent Incentive Award (PHGB 040151)

International Publication Number: WO 2006/008704 A1 Royal Philips Electronics

Won 1st prize of the Oceans Glass Public Company Limited workshop competition (Group Work) Bangkok, Thailand

Educati o n s 2007 - 2008

2005

2004

Exchange Program at School of Art and Design

Master of Design (MDes) Conceptual Design in Context Design Academy Eindhoven. The Netherlands BA Arch. (Industrial Design) School of Architecture and Design

King Mongkut’s University of Technology Thonburi. Bangkok, Thailand University of Applied Sciences Aargau. Aargau, Switzerland

Public a ti o n s 2008

‘Observeur de Design 09’ Award

http://www.apci.asso.fr/l_observeur_uk/realisation.php?id=1927&laureats=2009&id_participant=1574

2008

2008

2008

2007

on A.P.C.I. (Agence pour la promotion de la creation industrielle) website

Learning toward Intuition (Master Graduation Project) Design Academy Eindhoven Graduation Catalogue’08 Eindhoven, The Netherlands

Funky Fashions article in Trendease International

Thesis project selected to be part of the Funky Fashion on the website www.trendease.com

“LH Bank Colorful Signage of Signature” article in Media & Sign Asia Magazine. Bangkok, Thailand

Publication project Unveil on book “Disclosing Dapperbuurt,”

Episode Publisher, Rotterdam, The Netherlands Design Academy project for Ymere Amsterdam housing company


2006

2003

Word Intellectual Property Organization International Publication Number: WO 2006/008704 A1

Philips Patent Incentive Award

http://www.wipo.int/pctdb/en/wo.jsp?wo=2006008704&IA=IB2005052314&DISPLAY=DOCS

“Playing with Design” article in Bangkok Post Neswpaper,

April 22 -28, 2003. Bangkok, Thailand Interviewed during the “Sanook” workshop with Philips Design Singapore http://www.bangkokpost.com/education/site2003/cvap2203.htm

W or k Ex p e r ie n c e 2009 2008 2006

Studio Kanarak

Designer and Owner. Eindhoven, The Netherlands Enthoven Associated Design Consultants (EADC) Internship. Antwerp, Belgium Cerebrum Design Co.,LTD

REDEK (Research and Design Service of KMUTT)

2005 - 2006

2006 2005

2005

2005

2004 - 2005

Product / Graphic Designer. Bangkok, Thailand

Product / Graphic Designer and Researcher. Bangkok, Thailand OLPC (MIT 100 dollars laptop) Design Research team

LH Bank Corporate Identity Design

Corporation with PICO (Thailand) PCL. and Enthoven Associated Design Consultants The Corporate Identity and Guideline Designer Team

Toshiba Waterheater series WH-3500YM, WH-3500YD, 4500 YM and 4500YD (Toshiba Thailand Co.,Ltd.) Product’s Interface designer King Mongkut University of Technology Thonburi

School of Architecture and Design Faculty Teaching in Design Fundamental Class. Bangkok, Thailand

REDEK

Internship. Bangkok, Thailand Compass Studio, Logo design Thai Airways International catering service design, Research team

2005 2005 2004

Opel Automobile “Taxi Project” Workshop

2003

Philips Design, Singapore

Exchange Program. Aargau, Switzerland

Joining the Connected Home Asia Workshop Internship. Singapore

Skills Technical:

Softwares: Research:

Sketches, Hand Rendering, Machine Sewing, Silk screening, 3D modeling, and 3D Computer Graphic modeling Maya, Rhinoceros, Illustrator, Photoshop, InDesign, Microsoft Word, Power Point Questionnaire, Observation, Interview, and Internet searching


Learn by

Do i n g the sustainable lifestyle

We are “thinking being.� Learn by Doing, investigates on the immaterial aspect of our ability to learn, think, interpret and adapt towards our needs to live sustainably.

Learn by Doing

| Design Academy Eindhoven

| 2006


Caution of uses:

Be aware that you will need to move and exercise your brain a little to make the products work!

by Kanarak Isarankura Na Ayudhya


Learn by Doing# 1

Folding To learn, you first have to follow instruction.

Learn by Doing#1

| Design Academy Eindhoven

| Individual Work | 2006


by Kanarak Isarankura Na Ayudhya


Learn by Doing# 2

Hand Knitted

Once we understanding how, the memory is stored, then you can adapt and create more.

Adapt

as you know how.

1. Follow the Instruction.

2. Train and try with other material.

Learn by Doing#2

| Design Academy Eindhoven

3. Now try to be creative!!

| Individual Work | 2006


by Kanarak Isarankura Na Ayudhya


Learn by Doing# 3

Tie for More

Autarky (noun) : economic indecency or self-sufficiency.

Immaterial proposal for sustainable self.

The project is the illustration of one daily routine by using this action of knowledge you can extend to creat objects.

then you Repeat If you know How,

Learn by Doing#3

| Design Academy Eindhoven

| Individual Work | 2006


so you Create

Autarky by Kanarak Isarankura Na Ayudhya


Information

D esign Intuitive understanding

In search for alternatives to communicate the audiences with media that are relatable.


by Kanarak Isarankura Na Ayudhya


Informative

Packaging Inspired by nature, the design mimicks the decaying of fruit, the chip packaging presents the honesty of its content. Instead of written expiry date, the product visually determines itself.

day 1

Informative Packaging

| Design Academy Eindhoven

day 3

| 2008


by Kanarak Isarankura Na Ayudhya


Informative

Te a T i m e Time telling is the observation of CHANGE. TeaTime simply aims to bring back our sense of curiosity to observe together with the pleasure in time telling.

TeaTime

| Personal Research Project

| 2008


6 min...

8 min.

6 min.

4 min.

TeaTime is ...... Color = Duration of Time Simply added function to the existing knowledge.

by Kanarak Isarankura Na Ayudhya


Informative

Measurement The key of being sustainabke is being adaptive to our surrounding. What if a simple chocolate bar can teach you something? Instead of giving plan ingredient information with nutrition facts, Mars for More gives you recipe with instruction and a tool to understand what u are consuming

If 16 tablespoons

=

equal 1 cup

Let’s Measure

| Personal Research Project

| 2008


The table spoon size mars is an iconic of relatable information.

Instead of the ingredients information, the content on the package shows cooking instruction with referrence to mars’ tablespoon. by Kanarak Isarankura Na Ayudhya


Informative

Let’s Shrink Often that instructions are made to follow, but why does problem still exist? What if there is a hand-on instrcutions. Encourage Trial and Err the subject of Laundry.

before

Let’s Shrink

after put in a dryer

| Personal Research Project

| 2008


by Kanarak Isarankura Na Ayudhya


Learning

Intuitions A search of life long knowledge through Learning Experience where products are used as tool to signify human ability not to substitute nor disable it.

If

trained,

Th en

you remember

Learning Intuitions

| Master Graduation Project

| 2008


M y F i n g e r, My Memory

Instead of Technology Dependency, we could rely on muscle memory. by Kanarak Isarankura Na Ayudhya


My F o o t , M y D i stan ce

Learning Intuitions

| Master Graduation Project

| 2008


Instead of Number as Abstract Code into number as Significant Number

by Kanarak Isarankura Na Ayudhya


My s elf , M y S i z e

Learning Intuitions

| Master Graduation Project

| 2008


Instead of standard, create you own.

by Kanarak Isarankura Na Ayudhya


Interface

D esig n Toshiba

Waterheater

This project is to design the manual and digital water heater for Southeast Asian market. The single knob controller’s Interface design to encourage forgiveness of the product performance. Simplified info through iconic shape of thermometer..

TOSHIBA Waterhearter

| Professional Work

| Interface Designer | 2005


by Kanarak Isarankura Na Ayudhya


Corporate Identiy

D esig n LH Bank (Land and House Retail Bank PCL)

‘Observeur du Design 09’ Award on the Concept architectural d’agence bancaire

Insisted on not becoming another color bank in Thailand market, therefore the corporate does not hold any color identity. Specialize on housing and their capability in customized the product to fit with the customer needs, the choice bar of eight colour are used as a representation of choice not as colour. ‘My Bank, My Choice’

LH BANK

| Professional Work

| Corporate and Guideline Designer Team | 2005


by Kanarak Isarankura Na Ayudhya


Neighbourhood’s

Experience Unveil

Struggling with its image, the property development company, Ymere seeks for solution to redefining the stereotypical impression of the Dapperbuurt’s neighbourhood. This proposal focus to

Impression

Ymere

| Design Academy Eindhoven

| Group Work | 2007

create a feeling of security, attract people and set a positive identity through revealing their hidden treasure (garden) of neighborhood.


Proposal

Building Opening

by Kanarak Isarankura Na Ayudhya


Interventions

Ymere

| Design Academy Eindhoven

| Group Work | 2007


Garden Design

Vision

Short term intervention

by Kanarak Isarankura Na Ayudhya


“Doing Design Experience.”


“Doing Intuitive Design Experience.”

Portfolio by Kanarak Isarankura Na Ayudhya 2009


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