CITY NY through the eyes of insiders who live day to day in the city

BY: LUIZ CLAUDIO RODRIGUES

01. The daily bustle on the streets of Manhattan. 02. The High Line elevated park. 03. Interior of the BDDW store, by Tyler Hays. 04. Nasdaq on Broadway 05. Façade of the Lebanese restaurant Ilili

HYPERLOOP

A loop through New York, a city in constant renovation

“E ven when there’s nothing special to see, New York is great!” Phrase by journalist Joyce Pascowitch—director of the well-known magazine that bears her name, and of the lifestyle website Glamurama—who has traveled the world and has had an apartment in the city for many years. Her words summarize this WHAT’s NEXT report on the city. From the beginning, the idea behind the article was to reveal what insiders—in particular, the Brazilians who live there—like most about the city. Unanimously, using different words, they all said the following: New York teaches you a whole new way to see the world. It is a city that expands your horizons. When in town, Joyce likes to see the exhibitions in the galleries in Chelsea and always looks for speakeasy events or performances. 1

Raquel Silveira In turn, architect Raquel Silveira—creator of the memorable editions of Mostra Black, of interior design in the early 2010s, in São Paulo—who has lived in NY since 1993 in a townhouse in Manhattan, says the city is a microcosm of all the metropolises in the world.

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It’s a complex city, full of information, a city where you think you were late to arrive and will be leaving too soon”

(Raquel Silveirra)

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“Every day and every hour we learn something new in terms of culture and behavior, that otherwise wouldn’t be possible even after several trips around the world,” says Brazilian architect who also points out that the Big Apple keeps reinventing itself. “It’s a complex city, full of information, a city where you think you were late to arrive and will be leaving too soon,” she jokes. For those who like gastronomy, Raquel recommends the Lebanese restaurant Ilili, on Fifth Avenue, “where you can eat the best raw kibbeh in the world”; Kappo Masa, specializing in Asian food and seafood, next to the Gagosian Gallery, on the Upper East Side; and The Spotted Pig, in the West Village, “which serves unforgettable hamburgers.” For those who like decoration, she recommends BDDW, on Crosby Street, with handmade furniture designed by American Tyler Hays.

06. Bar at Cipriani restaurant. 07. The entrance and lobby of the Carlyle hotel. 08. Filmmaker Woody Allen at the bar at the Carlyle hotel. 09. Façade of Sant Ambroeus 10. The legendary FlatIron on 5th Avenue

Jorge Elias

Acitizen of the world, architect and interior designer Jorge Elias has had an apartment on the Upper East Side for 35 years, currently his permanent address, even though he is often on a plane between New York, São Paulo and Paris to serve clients. Jorge has known the city since he was 16 and witnessed the transformations in all these years, but he guarantees that its essence remains the same. “New York is an eclectic city, open to the world, where people have the freedom to do what they want,” he says. He likes the legendary bar of the Carlyle hotel, where every week filmmaker Woody Allen plays the clarinet with the Eddy Davis jazz band. He also likes the classic Indochine restaurant “for the decor, for the food and for being a place that has remained unchanged in a city that is always renewing itself.” Another place where he is a regular is Cipriani, a restaurant that has gone through four generations and has become a renowned hospitality brand. He also recommends Sant Ambroeus, on Madison Avenue, “a combination of restaurant and deli, where they sell bread, serve sandwiches, confectionery and ice cream.” 7

New York is an eclectic city, open to the world, where people have the freedom to do what they want

(Jorge Elias)

Daniel Urzedo

For 18 years PR Daniel Uzerdo has lived in Chelsea, where he runs NetWork: an agency specializing in Public Relations and Marketing for luxury fashion and lifestyle offices, serving global brands such as Ralph Lauren, Burberry, Moncler, Oscar de La Renta, among others. “I’ve always been delighted by the pace of the city. Life is really dynamic and surrounded by intellectually stimulating people,” says Uzerdo. Among his favorite is the Empire Diner, “a classic art deco, next to my house, where scenes from the film Manhattan, by Woody Allen were shot.” The Pitty bar in the West Village is another favorite. “Great for sitting at tables on the sidewalk during warm spring days.” Among the parks, he recommends the New York Botanical Garden. In the arts segment, The Frick Collection, “museum on the Upper East Side that has a beautiful collection of 18th century works.” Finally, New York, from any angle, is incomparable, untranslatable, unique, revolutionary, hyperbolic. A timeless mix of modernity and innovation. 12

I’ve always been delighted by the pace of the city. Life is really dynamic and surrounded by intellectually stimulating people

(Daniel Urzedo)

11. Aerial view of the greenhouses at the New York Botanical Garden 12. The new World Trade Center in Lower Manhattan. 13. Table set at the Empire Diner overlooking the city skyline. 14. Facade of Bar Pitti, in the West Village.

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barpitty.com | bbdw.com | cipriani.com | empire-diner.com | frick.org | ililinyc.com | indochinenyc.com | kappomasanyc.com | nybg.org | rosewoodhotels.com | santambroeus.com thespottedpig.com

YCONYC

Cyrela’s Yconyc has the identity that combines design, art and culture inspired by New York. The residential building is in a prime location in the city, right next to Ibirapuera Park and several facilities in the south side.

DNA of Style

Unique projects, created using differentiated concepts and Cyrela’s Premium quality

BY: CLAUDIO GUES | ILLUSTRATED VIEWS: COURTESY OF CYRELA

Always in search of innovation and closely following contemporary living trends, Cyrela idealizes and develops projects with a differentiated touch, combining unique architecture, author design, distinct concepts and innovations that allow people to live in places that amaze in every detail.

ON THE PARC The residential located close to the Parque das Bicicletas (Bicycle Park) was conceived as a hotel, with emphasis on its communal areas, similar to an exclusive hotel. Its façade—with transparent glass boxes—faces the Parque das Bicicletas, in order to connect the natural landscape with the apartments and their residents. Its concept brings together classic with disruptive, inspired by the Hôtel Plaza Athénée, in Paris, which also mixes the same elements found in the building.

DATA SHEET:

Architecture design: LE Arquitetos Decoration of Common Areas: Yoo Studio Landscaping: Benedito Abbud. Towers: 2

Lot: 5,619 sqm Apartments: 230 sqm and 308 sqm (double height) Private social hall and 2 balconies, views of two parks. Address: Av. Prof. Ascendino Reis, 1300 ( near Ibirapuera Park ) cyrela.com.br

CIRELA FOR YOU VILA MARIANA Cyrela’s newest product line follows the concept of smaller spaces and resonates with the habits of people who are changing the way they live and consume. In this collection, the projects are composed of studios. The first, Cyrela For You Vila Mariana, combines design, functionality, greater comfort, more amenities and less excesses. A concept designed based on the profile of a contemporary world, but without giving up the style that Cyrela adds to its projects. The idea for the lobby is to be a flexible space: at one moment it can be a party room, while at others, a meeting room.

DATA SHEET:

Architecture design: LE Arquitetos Decoration of Common Areas: Triart Arquitetura Landscaping: Beth Miyazaki Lot: 2,079 sqm Towers: 1 Studios of 25 sqm, 28 sqm, 38 sqm and 46 sqm Communal area: Lounge, Pool, Fitness Room, Laundry Room, Grill and Outdoor terrace with vegetable garden Address: Rua Carlos Petit, 215.