1 minute read
COLOR HIERARCHY
from Basic Package Sample
by studiomilk
Base Color
White is primary background color, used to add clean space in materials, providing a base to support other colors.
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A general color hierarchy is seen as illustrated below. The sizes of the circle visualizes the usage percentage of the colors within the branding.
Complimentary Color
Steel, Ice and Loft are used as secondary brand colors, they compliment & contrasts the base color, use to depth to the brand palette.
Main Color
Energy is used to grab attention, it highlights important information/elements, also suitable to used when a bold
Dark Color
Coal is mainly used as logo & text color.
