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When it comes to building a memorable brand, it’s all about consistency. Starting with brand strategy we’ve worked to uncover the unique feeling that encapsulates the Out of the Woods brand and carefully translated this into every element and detail within your brand’s identity. This brand book is a document containing your brand's story and guidelines and rules around how to consistently apply your brand elements in a way that will keep the unique feeling behind your brand alive.
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Journey During the brand strategy phase we explored six areas of your business which informed the Out of the Wood's brand. The following pages document these areas of your business. Your brand is the combination of an each of these elements distilled down to a single feeling, which we then encapsulated into a visual treatment.
01 Business
02 Vision
Out of the Woods is a development
To provide small businesses access to quality
and digital strategy business.
digital solutions that deliver value.
We deliver: •
Websites
•
Design
•
Development
•
Hosting
•
Web applications
To excel at delivering digital products and digital
•
Digital strategies
marketing solutions. This means we empower
•
Education (new/pending)
our clients to understand digital, provide quality
03 Mission
products and provide an accessible pricing model.
04 Values Facts not fluff / Honesty
Quality
We only provide the essential services that will deliver a
From the visible like UI and UX to the invisible like the code,
measurable return. If you ask us for something that we don’t
we are focused on ensuring 100% functionality. We take the time,
believe will give you results, we will take the time to explain why.
attention and focus on testing and quality assure every product that we ship.
Education Doing quality work is only one part of our mission. The other is to educate you along the way.
Value (ROI) We only work on projects that can deliver a proven ROI.
We want you to learn how to grow your digital assets and create
Everything that we create together must have clear
a healthy return on your investment. We will spend face to face
business objectives.
time with you and always provide detailed explanations. When we are not working with clients, we focus on creating quality educational content and sharing it amongst our network
Care Factor 100%
of clients and peers. We are passionate about digital education.
We care about more than just digital. We care about your business. We create digital products and marketing solutions with one goal in sight, to grow your business. We will spend time with you face-to-face, we’ll ask questions, and we will get to know your business inside and out.
Vibe Authentic We are honest and real in the way
06 Visual
we interact with our clients. We take time to describe everything, from complex digital concepts to the way a website is designed and developed.
Handmade Rugged Authentic
05 Tribe Our tribe is: •
Business owners
•
Eager to understand/learn
•
Educated
•
Value strategy, goals, planning
•
Need help setting up a website and developing plan to get customers to their site
Minimal Made with quality
Your story Out of the Woods is your guide through the unknown. We are about helping clients navigate through the digital woods. The fast-paced digital world can be tricky to navigate for small businesses. Our tools of the trade are development and digital strategy. We use these to help you succeed. The digital products we deliver are served with traditional old-world quality and service. This makes digital projects for small business owners easier and more profitable.
The logo The Out of the Woods logo is an icon and monoline style logo. The vintage handmade aesthetic speaks to the brand's old fashioned and authentic approach. The logo can be used with a distressed texture effect applied or without.
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Colours
Typography Professionally designed
All professionally designed material should use the font Europa (available on Typekit). Use only the variations listed below. Europa-Light (Typekit) ABCDEFGHIJKLMNOPQRSTUVWXYZ
LIGHT GREY
NEW GROWTH GREEN
CMYK: 21, 16, 17, 0
CMYK: 35, 14, 65, 0
RGB: 200, 200, 200
RGB: 173, 188, 121
Europa-Regular (Typekit)
HEX: #c8c8c8
HEX: #adbc79
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz Europa-Bold (Typekit) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Shared applications
FORREST GREEN
ALMOST BLACK
CMYK: 70, 44, 85, 36
CMYK: 71, 65, 64, 70
RGB: 79, 89, 53
RGB: 37, 37, 37
HEX: #475834
HEX: #252525
A limited library of fonts is available on shared applications like email and Microsoft Office. On these applications the brand font Europa is not available so use Arial instead. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold
White on black typography
When designing on a dark background, improve the legibility by using light grey for small typography.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Inconography These icons have been developed to help tell the story of Out of the Woods. The icons are worn and vintage like the identity. They can be used to illustrate ideas like growth and direction.
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B R A N D S T R AT E GY A N D I D E N T I T Y BY
