WU Department Rates Quick Reference Effective May 1, 2004 Display Advertising Rate: $9.00 per column inch (Rates reflect a 25% discount off open rate) Common Ad Sizes & Costs Full Page 126 column inches 11.625" x 21"
Half Page 63 column inches 11.625" x 10.5"
$1512.00 $1134.00
$756.00 $567.00
(Rates shown are per issue; other sizes are available, ask a marketing consultant for details) Quarter Page 31.5 column inches 5.75" x 10.5"
Eighth Page 15.75 column inches 5.75" x 5.25"
Sixteenth Page 8 column inches 3.792" x 4"
Business Card 5 column inches 3.792" x 2.5"
$189.00 $141.75
$96.00 $72.00
$60.00 $45.00
$378.00 $ $283.50
Publication Schedule & Deadlines
Color Charges
A signed insertion order and ad copy must be submitted by the following deadlines:
Spot Color..............................................$100 Monday Issue..................................2pm Wednesday Full Color...............................................$300 Wednesday Issue....................................2pm Friday Color charges are in addition to normal space charges and are not discountable.
Preprinted Inserts 1-4 Pages................................................$65 5-8 Pages................................................$85 9+ Pages...............................................$100 Multi-Advertiser......................................$125 Rates shown are per thousand inserts. Minimum order is 5,000. One complete copy of the insert must be sent to the sales manager two weeks prior to publication for approval. After approval, inserts should be shipped in boxes or on skids to the address shown below to arrive five business days prior to insertion. We will not be responsible for loss or cost of inserts shipped without prior approval.
Louisiana Press Journal Printing Attn: Student Life Inserts 3406 W. Georgia Street Louisiana, MO 63353
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Calendar Key
May 2005
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Please note that classified ads are not published in Orientation or Commencement issues.