Study Breaks Media Guide 2016

Page 1

STUDY BREAKS

MEDIA GUIDE


01

ON-CAMPUS

We put you directly in the hands of students on campus and off.

02

MARKETING

PRINT:

03

SOCIAL:

We will build a powerful college marketing campaign to enhance your brand.

MEASURE IT. MONITOR IT. MANAGE IT.

We will measure, monitor, manage &

improve upon your goals each month.

MOBILE:

Native Advertising & Advert Promotion

Mobile-Friendly Website Design Coupon Deals Mobile App Facebook Twitter Instagram

WEB:

Newsletter Banner E-mails Website Design

DEALS:

Online Coupons Print Coupons Facebook Deals Mobile App Deals


WE PUT YOU DIRECTLY IN THE HANDS OF THE STUDENTS

TARGETED & TRACKABLE We know where to reach the students! All of our distribution points are placed in high traffic areas on and around campus. Each point is tracked with our GPS TrackUs.com GPS system to insure each point is reached & checked.

MONTHLY HAND TO HAND ON CAMPUS

Interactive & Effective Distribution Students hand-distribute to fellow students on and around campus. Face to face field marketing allows us to interact with readers and deliver the magazines directly to the hands of our target audience.

PARTNERS

HEB, 7-Eleven, CVS We distribute Study Breaks Magazine to thousands of students every month in high traffic stores. By establishing partnerships with national brands, we have been able to more than double our distribution over the last year.

CIRCULATION & READERSHIP

TOTAL COPIES

READERS

(*2.425 Average readers per copy)

VERIFIED DISTRIBUTION POINTS

AUSTIN

7,500

24,250

300+

LUBBOCK

5,000

18,187

375+

SAN ANTONIO

7,500

38,800

600+

SAN MARCOS

5,000

18,187

200+

(ut)

(ttu)

(utsa)

(tsu)

Ask Rep for Full Distribution List | Results from a readership study performed by the Circulation Verification Council.

HIGHLY VISIBLE UNIQUE BINS


DEALS Your deal is backed by a program that expands the power of print to include all facets of today’s mobile college world.

01. DIGITAL DEAL

WE WILL BUILD A POWERFUL COLLEGE MARKETING CAMPAIGN TO ENHANCE YOUR BRAND

SOCIAL

E-MAIL

Let us optimize your Fan Page with custom graphics and interactive tabs. Create contests, promotions, deals, lead generation forms and more.

CUSTOM GRAPHICS:

SIDE TIP: DRIVE STUDENTS TO YOUR FAN PAGE BY PROMOTING A CONTEST IN YOUR PRINT AD

HOW COMPANIES ARE BENEFITTING:

We wil design custom graphics for your cover image and tabs to give your Fan Page a professional look and consistancy throughout.

CONTESTS & GIVEAWAYS:

Increase interaction and capture data through contests and giveaways. We will set up and administer the promotions for you.

MOBILE COUPONS & M-COMMERCE

I RAN PRINT ADS DRIVING STUDENTS TO MY FAN PAGE THAT WAS BUILT WITH THE STUDY BREAKS CUSTOM BUILDER.

SOCIAL SHARING

PAPA JOHN’S UGA INCREASES “LIKES” BY 15% WITH STUDY BREAKS CUSTOM FAN PAGE

-Robert Eggers, Papa John’s Owner University of Georgia Athens, Clarke County

(PayPal or credit cards)

GEO LOCATION (store finder)

LEAD GENERATION FORMS

Our weekly eblast “The College Weekender” is loaded with fun thingsto do, special offers, trends, & giveaways. Our active communities on Facebook, Google +, Twitter & E-Mail lists receive the newsletter every Thursday afternoon.

• Collects email adresses • Easy to share through social platforms • Mobile friendly branded forms Build your email marketing list and expand your fan base on Facebook.

02. FACEBOOK INTEGRATION • Require Facebook likes for users to download your deal • Create a custom app displayed and promoted on your fan page. • Add a “Social Boost” feature to encourage fans to share your deal

Offering great deals on your fan page rewards fans and builds customer loyalty.

03. MOBILE APP • Coupons • Easy to access • Can be shared through social media • Drink Specials • Housing Deals also available Mobile coupons offer 10x the redemption rate of traditional coupons.

AUSTIN 6,500+ SAN ANTONIO 4,000+ HOUSTON 2,000+ LUBBOCK 2,400+ SAN MARCOS 1,500+

WEEKENDER DEADLINES ART DEADLINE: TUESDAYS BY 5PM PUBLISH DATE: THURSDAYS AT 2PM

COMINGSOON


OLD ADVERTISEMENT

$5 DOLLAR $5 ONE-LITER STEINS

IN-HOUSE DESIGN | PHOTO SESSION WITH STEVE DEMENT PHOTOGRAPHY | MARKETING DEVELOPMENT FACEBOOK | TWITTER | INSTAGRAM | MOBILE WEBSITE DESIGN


MEASURE, MONITOR, MANAGE & IMPROVE YOUR BRAND/ONLINE REPUTATION

Don’t let Google drop your site’s search ranking! Is the text hard to read on your mobile site? Are the pictures hard to see? Google now determines your mobile search ranking in part by how your website looks on mobile devices. Let Study Breaks help make sure your website is ready for the change!

ONLINE DIRECTORIES

REPUTATION MANAGEMENT

COMPETITIVE BENCHMARKING

Using our Online Directory Tool will help you boost your business’ online presence. When researching a product or company, 8 out of 10 people will use an internet directory, according to a study conducted by Burke on behalf of the Local Search Association. Of those who use directory searches, 8 out of 10 of them result in purchase or intent 8 OUT OF 10 OF to purchase. We THEM RESULT will analyze your IN A PURCHASE listings, fix the ones OR INTENT... that are not accurate and make sure you appear on all of the most critical listings. Monthly progress reports will be sent to see how you are doing.

Let Study Breaks help you control how you appear online!

Don’t get left behind! Compare how frequently your business is mentioned versus your competitors and track social activity to benchmark the competition’s growth on multiple platforms. Our Reputation Score lets you measure your business’ performance against your competitors.

Our comprehensive Online Reputation Management Tool will help you monitor all aspects of your online reputation. We will send monthly, weekly, or even daily alerts and reports, so you can see what your customers are saying about you online. Study Breaks Reputation Management Tools will retrieve ratings and comments from all of the biggest review sites, as well as dozens of industry-specific sources. We will also find mentions from news sites, blogs and social networks so you get the full picture of what people are saying.

POST TO MULTIPLE SOCIAL CHANNELS

TRACK PERFORMANCE ACROSS PROFILES


OPTIMIZE FOR MOBILE WITH STUDY BREAKS MOBILE WEBSITE SOLUTION If your site can’t be viewed easily on mobile devices, you may be losing customers. In fact, 50% of people said that even if they like a business, they will use them less often if the company’s website isn’t mobile-friendly. Study Breaks can help you optimize your site for mobile.

TEST YOUR SITE

www.google.com/webmasters/tools/mobile-friendly/ (This will take you to the Google test tool.)

...50% of people said that even if they like a business, they will use them less often if the company’s website isn’t mobilefriendly

MOBILE With our custom application we build a mobile optimized website for your business

92% Study Breaks college media mobile survey

of college students use their mobile to make

purchases every year.

80% Day and Night 365 media

of college students use their mobile to search for coupons or deals

of college students use their mobile to search for a business’s

contact information every month.

70% Study Breaks college media mobile survey

of mobile interactions

result in an action (call, visit or purchase).

GOOD

90% Study Breaks college media mobile survey

BAD


ADVERTISING SIZING & INSTRUCTIONS FULL PAGE

TRIM SIZE 8.375” X 10.875” BLEED: .25” MARGIN: .25”

1/2 H

7.375” X 4.75”

1/2 V

CAMERA READY DIGITAL ARTWORK

3.6” X 9.875”

COUPONS

3.75” X 2.4” DOUBLE-SIDED

1/4

3.625” X 4.75”

• When submitting camera ready artwork, ads must be submitted at 300dpi • Ads must be in CMYK color mode

• Ads can be submitted as Print Ready PDFs, or TIFFs • Ads created in Adobe InDesign and Illustrator must have outlined text and sent as flattened press-ready PDFs

• Files up to 5mb can be emailed to: ads@ studybreaks.com, sent on CD-R or uploaded to our FTP server (call for instructions)

4954 Space Center Dr., San Antonio, TX 78218 210.804.0390 x126 | www.studybreaks.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.