Fashion Pilgrimage Site

Lena Terlutter is, in her capacity as stylist and fashion blogger, the figurehead of the overall concept. The items she promotes via social media are sold in her stationary stores.

Fashion Pilgrimage Site. BB Loves/Cologne

Lena Terlutter and her husband, Leonhard Dobroshi, manage four stores which don’t only cause girls’ hearts to skip a beat. BB Loves, their newest project, offers an appealing mix of interior design and fashion, which complements the

overall concept perfectly. Text: Nicoletta Schaper. Photos: Bina Terré/inlovebybina.com

As a stylist, Lena Terlutter travels frequently. In her capacity as a renowned fashion expert, she appears on TV on channels such as RTL and Pro Sieben, as well as in commercials for Clarisonic and L’Oréal. She also posts her impressions, fashion discoveries, and travel tips on Facebook or Pinterest on a daily basis. On Instagram alone she has more than 185,000 followers. We can count ourselves lucky that her look can be bought: in four stores located in the trendy Belgian Quarter of Cologne.

Hipsters, Bloggers, and Elderly Ladies

The success story started in 2007, when Lena Terlutter’s husband, Leonhard Dobroshi, opened Salon Sahnestück in Flandrische Strasse. Three years later, encouraged by their success, the couple decided to open Boutique Belgique as a concept store in Brabanter Strasse - a mere three-minute walk from Salon Sahnestück. The Super Store followed in 2012. The latest project, BB Loves, was opened right next to fashion-oriented Boutique Belgique in 2014. The product ranges of both stores complement each other. If you find an item of interest in the rather cramped Boutique Belgique, it’s easy enough to nip next door and wander into one of the four spacious changing rooms in BB Loves. While you’re at it, take a look around and check out the newest developments in interior design and fashion. BB Loves is a dream come true for girls. The dominant colour is pink, which is combined with grey walls, wood elements, roségold clothes rails, plush pink fur, and Barbie chairs. The interior design of all stores can be described as Scandinavian-clean, but without coming across as too detached. In terms of interior design items, the product range is dominated by the Danish brand Bloomingville. The store showcases pillows and furs, letter mugs, postcards, and framed posters with cool sayings. In addition, BB Loves offers knitted pullovers in powder shades by Maison Scotch and carefully selected items by relatively small French labels. It is an individual mix with a price structure to suit all budgets. “We sell more than just clothes; we sell an entire lifestyle”, Lena Terlutter explains. “Our customers are young girls, businesswomen, hipsters, bloggers, and elderly ladies, as well as men who, while looking for presents for their girlfriends, end up buying a cool hat or a pair of sunglasses for themselves.”

Personal Shopper Service

Although the four stores benefit greatly from Terlutter’s online presence - what is posted is often sold out on the same day - there is no online store. However, there is a special personal shopping service. If you send your wishes in an e-mail, the items

BB Loves is Lena Terlutter’s newest store. She has designed all her stores herself in a Scandinavian and cool style, but has, quite consciously, added a hint of DIY.

will be delivered to your doorstep. “This service is booming. Our clients appreciate it greatly”, Terlutter explains. “We receive orders daily and virtually none of the orders are returned.”

BB Loves

Brabanter Str. 27 & 29, 50672 Cologne/Germany www.boutique-belgique.de Opening: June 2014 Owner/managing director: Lena Terlutter Employees: 5 Sales area: 60 sqm Fashion brands: among others Vila, Le Specs, Maison Scotch Accessories/interior design brands: among others Bloomingville, Jute, Mrs Wonderful