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style in progress 1/2023 – Razer X Bape
A GAMING APE
Few brands are as famous in the international art and streetwear scene as A Bathing Ape of Japan. In collaboration with gaming lifestyle brand Razer, which offers gamers everything concerning flat screens and consoles, they launched the second edition of A Gaming Ape in 2022. Given that the first capsule from December 2020 sold out in seconds, this edition is doubled in scope. “Gaming has evolved into a global subculture that many international artists and celebrities are embracing. We expect this trend to continue and have a major impact on the fashion industry. Our collaboration with Razer, the leading lifestyle brand for gamers, creates a powerful synergy that combines and leverages the strengths of both companies,” says Akihiro Fukui, General Manager of Brand Business at A Bathing Ape. www.bape.com