Tradition with Future

dominated by glass. The split-level construction method allowed an incorporation of Garhammer’s hillside location, which facilitated the creation of differentiated experience worlds on offset levels and a gourmet bistro.

More Beautiful, More Detailed, More Airy

Every section’s sales area was expanded and underwent a moderate upgrade. New brands - especially from the premium segment - were added to the portfolio. On four floors, customers can choose from a brand and fashion spectrum that ranges from entry-level prices to highend products. The expansion also led to the recruitment of 30 additional employees, which makes the fashion house one of the largest employers in the region with a total of 400 employees. Garhammer does not see social responsibility and value awareness as mere phrases, but believes the aforementioned terms define an attitude that is lived by its employees on a daily basis and that is consciously experienced by its customers.

Among the many architectural highlights are a curtain made of granite-coloured lamellas spanning across more than one storey that frames the airspace facing the main building, as well as towering shelf walls and partitions made of messing, blackened steel, and of materials with a rusty look.

They cultivate Garhammer’s traditions that have been in place for almost 120 years - Christoph and Johannes Huber.

Modehaus Garhamme r GmbH

Marktplatz 28, 94065 Waldkirchen/Germany Reopening: September 2013 Owners: Christoph and Johannes Huber Sales area: 9,000 sqm Brands for women: 0039 Italy, 7 for all Mankind, Aglini, Airfield, Aldomartins, Allude, Ana Alcazar, Belstaff, Betty Barclay, Blutsgeschwister, Bogner Jeans, Boss (Black & Orange), Brax, Burberry, Campus, Closed, Codello, Comma, Deyk, Diane von Fürstenberg, Diesel, Drykorn, Etro, Fornarina, FTC, George Gina & Lucy, Guess, Hugo, Hugo Boss, J Brand, Laurèl, Liebeskind, Mac, Majestic, Marc O’Polo, Marccain, Mavi, Max Mara Weekend, Moncler, Napapijri, Passigatti, Pepe Jeans London, Replay, Rich & Royal, Schumacher, Sportalm, St.Emile, Talbot Runhof, Tommy Hilfiger, Wolford, and many more Shoe brands for women: Abro, Air Step, Andrea Puccini, Ara, Ash, Attilio Giusti Leombruni, Birkenstock, Boss (Black & Orange), Converse, Marc O’Polo, Michael Kors, Napapijri, Paul Green, Peter Kaiser, Pretty Ballerina, Santoni, Stuart Weitzman, Tommy Hilfiger, UGG, Unützer, and many more Brands for men: Alberto, Antony Morato, Arido, Armani Jeans, Baldessarini, Barutti, Basefield, Blaumax, Boss (Black, Green, Orange), Brax, Burberry, Campus, Cinque, Diesel, Drykorn, Eterna, Etro, Gaastra, Gardeur, G-Star Raw, Hilfiger Denim, Joop, Lacoste, Mac, Marc O’Polo, Mavi, Meindl, Michael Kors, Moncler, Napapijri, René Lezard, Replay, Robert Graham, Schneiders, Super Dry, Tom Tailor Denim, Tommy Hilfiger, Willi Bogner, and many more Shoe brands for men: Boss (Black & Orange), Boxfresh, Clarks, Converse, Floris van Bommel, Lacoste, Lloyd, Marc O’Polo, Napapijri, Nobrand, Pantofola d’Oro, Pepe Jeans London, Santoni, Timberland, Tommy Hilfiger, and many more

Fashion with Room to Breathe

Kle idoskop/Fran kf urt. It all started with a small store in the Nordend district of Frankfurt 19 years ago. 15 years later a move led to a concept store for designer fashion with a sales area of 180 square metres in the heart of the city centre. Kleidoskop is a dream come true for Dragana Papric and Klaus

Säcke. Text: Isabel Faiss. Photos: Kleidoskop “The brands we stock speak for themselves. They have a very strong character and an equally strong identity. This requires room to breathe. Similar to a painting, every piece needs space to unfold its full potential.” When Dragana Papric speaks about her product range, it sounds as if she is running an art gallery instead of a boutique. Her background as an art historian can be felt throughout the dream of creative self-development that she fulfils together with Klaus Säcke. Since March 2010, she has 180 square metres in Frankfurt’s city centre to work with. However, the duo opened the first 50 square metre Kleidoskop store in the Nordend district of Frankfurt as early as 1995. The product range initially consisted of eccentric “no-name” collections discovered at trade fairs in London and Amsterdam. The first large brand to make it into the shop, alongside accessories such as scarves and shoes, was Marithé & Francois Girbaud. The move to the much larger premises in the city centre transformed the small Nordend store into an outlet. It is a pretty visionary concept that has so far spared the shop from major cut-backs and elegantly outsources the subject-matter of discount.

Two Stores - One Idea

“Our fashion is long-lived and not too trend-driven, which means that the collections do not only last from one season to the next. This is why the subject of discount is somewhat different for us. At the end of the season we reduce prices for two weeks before the items are moved to our outlet in Nordend. This ensures we maintain our high-end image in our main store nicely”, Dragana Papric explains. The design of the two shops is practically identical. The owners’ motto is “clean chic”, and they stick to it throughout. “When our customers come into the store they need room to move. I deliberately refrained from installing the stop signs that others integrate into their store designs”, Dragana Papric says.

A Question of Style

The clean design of the store defines clear routes through the shop. Everything comes across as very tidy, spacious, and elegant. This can also be felt in the product range, which mainly consists of black items. “I’ve found my own style. Our fashion is always casual and a little rock & roll, but never overdressed. I believe that the finesse of a piece is not always apparent at first sight. Sometimes one needs to take a second look to discover the attention to detail that makes an item desirable.” Dragana Papric and Klaus Säcke mainly find their brands in Paris and Berlin. While they meet up with existing partners in showrooms in Düsseldorf and Berlin, they also value trade fairs as innovation platforms for new brands and ideas. After all the most important distinguishing feature of Kleidoskop is that it always has room for something that Frankfurt hasn’t seen yet.

The store keeps the promise the name makes - Kleido- skop by Dragana Papric and Klaus Säcke.

Kleidoskop

Töngesgasse 38, Frankfurt upon Main/Germany www.kleidoskop.de Opening: Inner city branch March 2010; Outlet Oeder Weg 1995 Owners: Klaus Säcke, Dragana Papric Sales area: 180 sqm; 50 sqm (outlet) Brands for women: 0941, 360°, 8PM, Daphne, Drome, Drykorn, Es’Givien, Firma Berlin, High, Michalsky, MM6 by Maison Martin Margiela, Plein Sud, Sacks Accessories brands: 365, Another Bag, Blui, Fulvio Luparia, Gianni Chiarini, Machwerk, MM6, Philippe Audibert, Sandrine de Montard Shoe brands: Candice Cooper, Catarina Martins, Ink, MM6, Vic, Vic Matié