One Step Beyond

WHAT'S THE STORY

Summer cashmere in 3D knitwear remains a core competence of AlphaTauri.

Designed for the city and holidays alike: summer-friendly, casual knitwear. Easy wear, easy care: sportiness blends with elegance to redefine luxury. The Euro Jersey is particularly crease-resistant and quick-drying, the seams are bonded.

Style meets function: the windbreaker with all-over logo print is water-repellent. The t-shirt made of a heavy interlock material meets equally high standards, right down to the embroidered AlphaTauri logo.

New haptics, even more diverse designs:

ALPHATAURI AlphaTauri’s premium fashion collection is evolving into a head-to-toe look for men and women, taking the next logical step for the summer 2022 season. What remains? The sharp focus on the key competencies of Red Bull’s fashion brand: 3D knit and outerwear. What will the future bring? The gradual development of functionality without sacrificing fashionable contemporary style. Recent innovations include the patented Taurobran textile technology, a three-layer membrane with a cottony feel for AlphaTauri’s signature parkas, as well as for long summer coats for women and jackets for men. The material also features in the recently launched Innovation Sweat capsule, which is being upgraded with boxy layering styles, jackets, and skirts. This means seemingly classic jerseys are not only comfortable to wear, but also waterproof yet breathable. A cashmere blend is the fourth yarn quality to complement Alpha Tauri’s seamless 3D knitwear, promising summery, light wearing comfort.