Very Personal

What is your aim in life? This question inspired Martina Schmidl in naming her collection, which reflects her personality and sets new standards.

Urban, yet always rooted in nature: Cape Town is a source of inspiration for Ayms. A sophisticated product: Ayms, manufactured in Turkey, offers high-end active and lifestyle apparel for men and women.

Follow your AYMS passion! Martina Schmidl is launching her first own collection in autumn 2021 – a very personal project. “Ayms embodies sophisticated lifestyle and activewear that is both durable and timeless,” explains Schmidl. “We aspire to be more than a fashion brand, to represent an attitude and ethics. We know what we are doing while living our dream.” The 35-piece collection is carefully conceived down to the last detail, featuring sports bras, shorts, and leggings, which are complemented by t-shirts, sweatshirts, hoodies, and even water bottles. The materials include natural fabrics such as Supima and organic cotton, but also specially developed high-performance materials such as a recyclable polyester blend and double-face polyamide cotton. The tags made of sugar cane are tree-free, while the care labels are made of natural rubber. All pieces are delivered in recyclable canvas bags that can be subsequently used for transporting a yoga mat or laptop, thus transforming into everyday companions. No season, no sale. In terms of sales, Schmidl has set her sights on up to 50 top accounts globally. In addition, Ayms is available online at www.join-ayms.com, at retail prices ranging from 100 to 450 Euros. There are no seasons, and the limited collection sets its own standards by pursuing a strict “no sales” policy. “There is so much one can do differently,” argues Schmidl. “I am really enjoying the chance to contribute to conscious consumption in our own individual way.”

Carefully designed down to the last detail: •Each piece comes in its own bag. •The labels are positioned to avoid chafing. •The label reflects light.