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“We Like To Be Fashion-Forward”
What is the
SECOND brand’s special
FEMALE strength?
Preben Laust, Creative Director of Second Female: We want to create a wardrobe that is as relevant as it is affordable, with all the comfort and confidence a woman needs to make her personal appearance. We are fascinated and inspired by all women, of all ages and sizes. Second Female is every woman, no matter what age or size. Our collections reflect this philosophy. We translate the classic into a contemporary context, with easy-to-wear essentials, and always focus on the must-have styles of the season. We also like to be a bit bold and very trendy! Moreover, we want Second Female to be affordable without compromising on quality.
Does the turn of the times have an impact on the look and the spring/ summer 2022 season? Many expect that there will be a strong desire to show off and style oneself again.
We believe in that too. Times when people can get together again call for great garden parties, so definitely once more for expressive outfits and plenty of dresses. There will be strong, feminine silhouettes from the 1970s and 1980s at Second Female, with voluminous sleeves and constructed shoulder details. They will be worn with straight-leg trousers and quilted waistcoats. The play on contrasts continues with monochrome looks printed with mini flowers, as a counterpoint to classic men’s stripes and soft, pastel knits.