Preppy Heritage Meets Zeitgeist

“The interpretations of our American Sportswear classics are more refined and luxurious than they have been in a long time. I am absolutely thrilled that we are referencing our college heritage so prominently.”

Christopher Bastin, Creative Director of Gant

Gant is reinventing its

GANT American icons and staging them elegantly. Founded in 1949 on the American East Coast, the brand has had a lasting impact on the characteristic preppy style for over seventy years. The repertoire ranges from Heavy Rugger rugby shirts to club jackets and blazers inspired by the look of classic rowing clubs of past decades, to sweats, jackets, and chinos in classic college style featuring crest logos. Future essentials include trench coats, overshirts, cardigans, and tracksuits. By 2022, Gant wants to ensure that 100 percent of its cotton is sourced sustainably. For the collection scheduled for delivery this summer, almost 80 percent of all materials are already sustainably sourced – the aim is to reach 100 percent by 2025.

Cool touch: comfortable street styles in classic looks define the collection’s silhouettes.

•Sustainability is the ultimate goal: all cotton will be sourced sustainably by 2022. •Elegant sportswear classics.