2 minute read
“We, Right Here Right Now, Are the Future”
Pino Lerario, Creative Director of Tagliatore, is brimming with optimism. Earlier this year, the brand opened its new showroom in the heart of Milan: House of Tagliatore. He sat down with style in progress to discuss courage and revolutions.
Interview: Janaina Engelmann-Brothánek. Photos: Tagliatore
Opening House of Tagliatore at this particular time is a significant and courageous step. Will it be rewarded?
It is a company‘s responsibility to understand market dynamics and invest accordingly in tough times. We need to have a clear entrepreneurial vision that promises a better future for our employees and customers. That is why we decided to go straight on the attack by expanding our collections and opening this new home in Milan. House of Tagliatore is a place of inclusion that is constantly evolving, where different cultures coexist. It is a place that reflects our collections, makes our guests feel at home, and engages and stimulates them at events with a blend of cinema, art, and music. Milan was, of course, the obvious choice. The city is not only my second home, but the place where all international buyers gather. A collection like ours is still best experienced live. Its quality and attention to detail in every single piece can only be appreciated by touch.
Tagliatore has always been somewhat of a revolutionary in menswear. What’s next? What does the future hold for the brand?
We are experiencing a revolution in lifestyles and, of course, in consumer behaviour. People desire casual styles and practical pieces, but they still need to feature something special to
Pino Lerario, Creative Director of Tagliatore, says: “Tough times call for investment.”
suit every occasion. A fact which we here at Tagliatore have always been aware of, with a focus on fit, softer lines, and our signature, harmonious side-cuts. I love pieces from the collection such as our deconstructed seersucker cotton jacket with patch pockets and handcrafted details. Our love of checks is well documented, and we present them in new, creative ways every season. Aesthetics and functionality will remain our pillars in the future.
In Italy you are undisputed, but what about the export market?
Germany, Austria, Switzerland, and Japan were the first markets to believe in Tagliatore and to recognise our potential. We are therefore quite confident that we can expand further in this area. The new showroom is, of course, linked to plans to establish ourselves in countries where we currently do not have a strong presence yet: in the rest of Europe, Russia, or the US. I am an optimist and have high expectations, because I know: we, right here right now, are the future.
Finest Italian fashion, a little rough around the edge: Tagliatore.
