Imperfect Store. Mit Ecken und Kanten/Nuremberg

Jessica Könnecke’s concept gives sustainable B-goods a second chance.

Mit Ecken und Kanten/Nuremberg

IMPERFECT STORE

The underlying principle of Mit Ecken und Kanten is simple. The store gives items that were originally samples, have minor blemishes, are from older collections, or come in old packaging a second chance. “Mit Ecken und Kanten is a store for sustainable B-quality products,” says founder Jessica Könnecke. She launched her online shop in November 2017, before adding a store in Nuremberg’s Old Town in September 2018. The latter is also her warehouse. However, the small store is only open one Saturday per month. The product range includes fair fashion, accessories, natural cosmetics, jewellery, zero-waste items, and food. The products on offer are preferably sourced from German and regional companies, are carefully curated, and may have minor flaws. In return, they are offered at a lower price. According to Könnecke, it’s a win-win situation for both manufacturers and customers. “The product finds a new owner and our customers obtain a unique item at a lower price,” the 26-year-old explains. “I actually perceive my business as a pioneer in terms of sustainable consumption. I strive to show people that sustainability doesn’t have to be complicated and that everyone can make a difference.”

“Why so perfect, honey?” is the philosophy of Jessica Könnecke’s Mit Ecken und Kanten.

To this end, Könnecke also offers regular workshops on topics such as zero-waste. Könnecke developed the idea of launching a sustainable business during her studies in Sweden. After returning to Nuremberg, she decided it was time to act. Her success proves her right. “I have the impression that people are looking for such unusual concepts, because they have finally realised that our resources are finite and that we have to rethink our consumption behaviour.”

Mit Ecken und Kanten

Harsdörfferstrasse 27, Nuremberg/Germany www.miteckenundkanten.com, @miteckenundkanten_official Owner: Jessica Könnecke Opening: September 2018 (store) and November 2017 (online shop) Sales area: 40 sqm Employees: 4 Brands: Abury, Benecos, Black Velvet Circus, Eco Brotbox, Ehrlich Textil, Hey Soho, i+m, Kerbholz, Like a Bird, Lotuscrafts, Lovjoi, Myrka Studios, Nandi, Weleda