PLUGGZ PRESS KIT by Style House PR

Â Press Kit

Grounding – the Natural way to feel good

The Earth has an abundance of free energy that we can easily reap the benefits of – we just have to know how.     It’s called “grounding”." " “Grounding” means returning to the state of being electrically in harmony with Earth." " This is the most natural human state and therefore makes us feel good. " " That’s why with pluggz, it’s easy to feel good." pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Where Science and Nature Meet

Many people describe a sense of well being when they walk barefoot on grass, sand or earth. This “feel-good” sensation manifests differently in everyone. It’s called being grounded. " " There is plentiful research that supports that walking barefoot on the ground – being grounded – enables our bodies to efficiently absorb earth’s abundant electrons that can improve our health. How?" " Science has shown that we have too many free radicals floating around our bodies. These free radicals can cause discomfort, pain, inflammation, listlessness and all sorts of havoc. Electrons help neutralize free radicals and by doing so begin to heal us from the inside out. " "

Where Science and Nature Meet

Electrons also make us feel happy, which in turn helps boost self-confidence and creates positive thoughts and feelings.Â " " Fortunately, the earth has a plethora of electrons that it is more than willing to share with us. All we have to do is connect. " " Thatâ&#x20AC;&#x2122;s what pluggz do. The proprietary technology in every pair of pluggz features a custom carbon and rubber plug which acts as a conduit, allowing these free electrons to flow naturally from the earth into our bodies and start performing their magic. " pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Why pluggz are Different from Any Other Shoes As technology and style have evolved throughout the centuries, the mostly synthetic materials that are used in todayâ&#x20AC;&#x2122;s footwear break the flow of energy between our bodies and the earth. Not pluggz!" " Every pair of pluggz has a custom carbon and rubber black plug - the round circle designed into the sole towards the front of the shoe right beneath your weight bearing metatarsal area. This plug allows the free transfer of electrons naturally into your body, giving it what it needs to help heal itself, stay balanced and happy. " " The earth is the one releasing the healing energy. All pluggz do is directly connect you to this amazing natural source. " " Pluggz were created to give people young and old -- from cities to suburbia and from mountains to the sea -- this direct connection to the earth when they walk on grass, sand, soil -and even concrete sidewalks." pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

How pluggz Make You Feel

The first time you wear pluggz you might feel a small sensation coming from the ball of your foot. That’s where the plug is embedded -- where earth’s energy connects with your body. " " As you wear them you’re likely to start feeling what other pluggz wearers have felt. While some just love how comfortable and well-made pluggz are, others feel an increased sense of well-being. Some have reported feeling more balanced, others more energized, others less stressed, while some others feel calmer with less aches and pains.     You might even feel all of the above. " pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Made of 100% high quality comfortable rubber soles, foot beds contain custom formulated conductive plugs and are designed with arches for extra support. Women's in gold, silver and black, generously cut in full sizes, 5-11. Men's in brown or graphite, generously cut in full sizes 7-12. Retail Price $39.00 pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Sharon Whiteley

Sharon Whiteley is a serial entrepreneur with a talent for recognizing emerging consumer trends and a keen ability to align her business interests with her personal values of nurturing human potential and promoting positivity. Early in her career, while working in the specialty retail industry in the late 1970s, she created and executed the Pushcart concept in Boston’s famed Faneuil Hall Marketplace/Quincy Market, which is now a staple in shopping centers worldwide. In 1982, long before neuro-imaging could confirm it, Sharon created Peacock Papers, a brand of typographically designed “positive messaging” gift and paper products. Peacock later acquired one of its competitors and the resulting company grew to $50 million and later sold to American Greetings. Later as CEO of ThirdAge from 2001-2009 she lead the online media property, catering to dynamic baby boomers, to a successful acquisition. Sharon’s work has garnered her many awards, including Ernst & Young’s regional Entrepreneur of the Year Award and the SBA’s Women’s Entrepreneur of the Year Award. She’s been chosen by Fast Company as a Fast 50 Favorite. Recently she received the Creative “Thought Matters Award” from her alma mater, Skidmore College, for her lifetime achievements in enterprise creation. Sharon has been a guest lecturer at leading business institutions including Harvard, Columbia, and Stanford, and is co-author of The Old Girls’ Network: Insider Advice for Women Building Businesses in a Man’s World (Basic Books), a “how-to” guide for entrepreneurs. She is also a member and former Board Director of The World President’s Organization (WPO/YPO) and The Committee of 200. Sharon founded LiSTEN Brands Inc. in 2011 to create innovative, leading edge products that enhance people’s health and well-being. The idea for pluggz, LiSTEN’s debut product, came to her at a health and wellness conference she attended where she learned about nature deficiency in our modern society and the scientific and positive findings associated with grounding.

Frequently Asked Questions

The Basics of Grounding Q. What is Grounding? A.  Grounding is the process by which an electrical connection is made to enable one to be in electrical harmony with the earth." "

Q. Why is the concept of Grounding so important in today’s fast-paced environment and high-tech age? A. High-tech materials tend to cause us to accumulate an excess positive charge, or stated another way, a deficiency of electrons. Grounding eliminates this excess positive charge and brings us back to our natural state of being in harmony with the earth. Excess positive charge adversely affects various physiological processes. Most people can feel the difference that grounding makes. One can get grounded through an electrical connection using a conductive material. One can also get grounded by going barefoot on the earth or a conductive surface that is electrically connected to the earth. Of the various common building materials, only concrete is conductive." "

Q. What is the difference between the electricity in my home and the earth’s electric field and? A. While negatively charged “electrons” are moving in the earth and in your home, the earth’s electric field is gentle and cannot be used to power electrical devices. The electric power in your home is designed to travel long distances and to power electrical devices. " The earth’s charge fluctuates slightly at a very low frequency and a low intensity. Electric power has a high frequency and generates a much higher intensity electromagnetic field (EMF). Some people notice feeling varying effects in the presence of measureable EMF. EMF is the strongest near the wires that transmit large amounts of electric power. " "

Q. Does grounding have anything to do with magnets? A. While some people experience benefits from magnets, the effect is different. Moving magnets cause electrons to move, but wearing magnets does not affect excessive positive charge." "

Frequently Asked Questions

Q. What kind of shoes provides grounding? A. Only footwear with electrically conductive soles provide grounding. While leather is conductive, it has become very difficult to find shoes with leather soles. Plastic and rubber can be made conductive through special formulations, but ordinarily, they are not conductive." !

Q. I have heard of electrostatic discharge (ESD) shoes. Can I ground myself outside by wearing them? A. ESD shoes are primarily designed for discharging static electricity but to a degree they ground the body beneficially. They are better than regular shoes but not as good as going barefoot or wearing footwear that has grounding construction. The difference between grounding and static discharge is that grounding instantly equalizes your body at earth’s potential. Static discharge, generally called a soft ground or a dissipative ground, is designed to slowly bleed off static electrical charges (contact and separation charges)."

Q. Does Grounding occur if I work, stand, or walk barefooted on a ceramic tile floor? A. It depends on whether the tile floor sits on a concrete slab or on the ground. If directly on a slab or ground, the energy could come through. If the tile sits on plywood or some other kind of wood, plastic, or vinyl understructure, you are not likely to get any conductivity. It also depends on what kind of tile. Ceramic tile with a glazed or sealed finish on the surface will, like glass, probably prevent conductivity. Grounding also does not work on carpet or wood floors because they fully insulate contact directly to the earth." "

Q. Can grounding protect me from cell phones, microwave ovens, or smart meters? A. Grounding does not block any form of microwave radiation. We are not aware of any data regarding effects on one’s sensitivity to microwave radiation. Grounding also does not block any form of radiation or any field. "

Q. Will I feel anything while I am being grounded? A.  Some people experience slight tingling in the beginning." "

Q. Can I over ground myself? A. Absolutely not. The flow of electrons gradually diminishes to nothing as you become electrically harmonized with the earth. " pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Frequently Asked Questions

Q. Are there people who wear grounded shoes and don’t feel anything, or for whom grounding doesn’t work? A. Everyone who carries an excess positive charge will benefit to some extent and most benefit in some way. We are all different, however. The benefits can come quickly and dramatically or subtly and gradually over time. Connecting to the earth is helping to preserve and perpetuate good health." "

Q. Why should I buy any grounding shoes when I can simply go barefoot? A. You are absolutely correct. Barefoot is the natural way to go. This is the way humans evolved. In so-called “developed societies,” we wear insulating shoes. However, most people won’t regularly go barefoot, if at all. So shoes that help ground people were created to address the issue of comfort, convenience, reality, and practicality."

GROUNDING & WELLNESS Q. Will being grounded help support overall wellness and make me feel better if I have aches and pains? A. Many research studies report that pain, chronic conditions and even some diseases and other disturbances in our bodies are often caused by chronic inflammation. Such inflammation may be caused by positively charged molecules OR free radicals. When you make direct contact with the earth, such as by being barefoot outdoors or by wearing grounded shoes, the negatively-charged electrons from the earth enter your body. Several studies suggest that grounding reduces inflammation, a condition that is not a disease but often accompanies disease and usually causes discomfort or pain. Inflammation also tends to beget inflammation because inflamed tissue is more easily irritated than tissue that is not inflamed. While the reason is not fully known, it appears that grounding may reduce chronic inflammation and it may be that excess positive charge is the cause of chronic inflammation. " " The human immune system evolved over a long span of time during which we were in virtually constant barefoot contact with the earth. In our modern society, humans no longer walk barefoot. We wear shoes that insulate us from the earth’s energy. In recent decades the incidence of chronic diseases, allergies, auto-immune conditions, and insomnia has skyrocketed in modern societies." One overlooked reason for this situation is that the immune system began functioning less efficiently as humans increasingly " pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.

Frequently Asked Questions

separated themselves from the earth’s energy. " "

Q. How much time do I need to be grounded in order to feel results? A. At least 20 minutes per day, split between 2 different times if possible. It depends on how many sources of excess positive charge you have in your life. " "

Q. How long will it take to feel any benefit? A. Everybody is different and symptoms are different and with different causes. Grounding does not cure anything. Contact with the earth helps restores the body’s natural electrical balance and is reported to reduce stress and inflammation. By doing these things, grounding can have both short-term and long-term effects, and sometimes be quite dramatic and quick."

Q. Can you wear grounding shoes if you have knee and hip replacements? A.  Certainly."

Q. Is it OK to be grounded in the rain? A. Rain will not interfere with grounding; it will, in fact, enhance it because water, when mixed with the ions that occur naturally in the earth is very conductive. " "

Q. What about being grounded in an electrical storm? A. Grounding presents no greater danger than walking barefoot in the rain during an electrical storm. But use common sense and don’t stay outside anywhere, during an electrical storm."

Q. I am not feeling any difference from Grounding. Could it be because I am very healthy already? A. Having an excess positive charge alone does not mean you are unhealthy any more than being grounded alone means you are healthy. If your health is currently excellent, you may not notice any difference. However, if your health is very poor, you might also fail to notice small improvements in wellness. " pluggz.com

Press Inquiries:! Janna Meyrowitz Turnerâ&#x20AC;¨ Style House PR" 212.444.8177" janna@stylehousepr.com" " For Company Contact:! 800.771.8314 " info@pluggz.com " " "" "@pluggz" " "Facebook.com/pluggz" " pluggz.com C.2012 Listen Brands Inc, All rights reserved. Pluggz is a trademark of Listen Brands Inc.