Hope - celebrating 60 years

DENIS HOPE, one of Rochdale’s longest established independent family businesses are proudly celebrating their 60th birthday. It all began in 1959 when Denis, who was working at the reputable Edward Taylor’s in Heywood, decided it was time to start up on his own. With a vision and a passion for the clothing industry, Denis aimed to provide amazing ranges, sourced from throughout Britain and Europe, coupled with unbeatable customer service.

He opened the doors to a small Drake Street shop in September 1959, such was the success that the shop was extended into the property next door. Years later, other stores were opened in Oldham and Bury, and a ladies department created within the flagship Drake St store.

There has always been a family feel to the store, not only has the business seen three generations of the Hope family working in it, but it has also served to three generations of customers. Many customers fondly recall shopping at Denis Hope with their parents.

When Denis retired the business was handed over to his son Michael. New labels were added to the already strong brand mix, the biggest addition being Hugo Boss. Denis Hope are now one of the biggest stockists of Hugo Boss outside of Manchester City centre.

The business continues to go from strength to strength. There is no longer the Oldham and Bury stores but a beautiful Men’s and Ladies store now exists in Clitheroe. The ladies department was moved four years ago to its current location in Norden, and continues to flourish.

In October last year the flagship store was closed and relocated to Norden due to the decline of Drake St. Incorporated in the move to Norden was a rebranding to HOPE Menswear, in keeping with the other HOPE stores. Now occupying 794-798 Edenfield Rd is the Menswear store, formal hire department and the existing HOPE Womenswear.

Despite the changes and rebranding, the stores still hold true to the original values and ethos that Denis insisted on. Grandson Oliver, now in control of the Norden store, has recreated a welcome atmosphere and pressure free shopping environment.

All the stores have an excellent brand mix that appeal to a wide range of age groups. Well known brands such as Hugo Boss, Ted Baker, Oui, Barbour and Part Two are coupled with brands that can not be found on the high street, some of which are exclusive to Hope in the North West.

Oliver and his team are trying to change some preconceived ideas that the store is either too formal or not for their age group. "New customers frequently tell me that they thought we were just a suit shop, and they had no idea that we do things like Hugo Boss and Replay jeans, tee shirts and polos", said Oliver, adding, "We have customers shopping with us from early 20’s upwards on the mens side and 30+ on the ladies; we really do try and cater for everyone."

The new location for the Norden stores is proving a great hit, people can now turn the shopping trip in to more of an experience, whether its food at Nutters or Catherines, a quick drink in the newly opened Norden Inn (a Hope team favourite after work) or a trip to Wildbloods to stock the fridge up with fine meats and deli produce. Norden also boasts a Personal Training and health food complex, several beauty and hair salons, more retail shops and lies at the foot of the stunning Greenbooth reservoirs.

If you are yet to visit the store, you’ll love what you find.

Why not follow the journey of HOPE on social media, and keep up to date on the planned birthday celebrations… Facebook – Denis Hope Ltd Instagram – denishopemenswear & hope_norden