LIVE IN TLC

The Lullaby Club are heralding an era of inclusive and sustainable fashion that’s not only comfortable but tailored to individuality, too.

Now more than ever before, it’s vital for brands to look to a more sustainable and inclusive future – after all, fast fashion and trifling size ranges are just so passé. Thankfully, The Lullaby Club have known all about this since day dot.

Initially, a seedling idea between mother and daughter duo, Kevina and Marisa, The Lullaby Club is now home to a selection of maternity and breastfeeding-friendly garments for mamas and minis. Trans-seasonal hues, comfort, style, and of course, inclusivity, is the name of the game at TLC.

“Our clothes are designed to be versatile and wearable year after year. It’s not just about comfort – we want you to feel confident in what you’re wearing, no matter your age, shape, or size,” says director and co-owner, Marisa Taschke.

Remarkably, the brand was born in an unassuming rumpus room in 2018 when Marisa found herself in dire need of quality bedding for her growing family. “When I couldn’t find a baby bedding set that I loved, I decided to design my own and open an online store with my mum,” Marisa says. And so they say, the rest is history… (or not really).

From there the brand expanded – the rumpus room turned into a front yard shipping container, and later they relocated to a fully-fledged head office with enough resources and staff to ship worldwide.

Despite growing rapidly and so successfully, TLC don’t let anything slide – “from the painstaking choice of fabrics to a highly vetted selection of wage-paid overseas factory employees, down to the packaging and process to get our goods to your door, no step has been overlooked.”

“We’re so grateful to have built a community of women who support our brand and the work we do. It’s crazy to think that just a few years ago, we were shipping out of the downstairs of my parent’s home,” says Marisa.

Loyal customers know feeling comfortable and confident in pregnancy and beyond is totally achievable thanks to The Lullaby Club. It’s just the cherry on top that they stock sizes 6 to 22 and maintain a sustainable focus through all their processes. At the end of the day, nothing feels better than The Lullaby Club – being able to enjoy all of life’s most important moments in gorgeously soft and stylish pieces is a must.

We’re already adding pieces from their latest Asteria Collection to our cart.

If there’s one thing we’re good at in Noosa, it’s fashion. There’s no denying that style is embedded into the heart and soul of our humble coastal town. Take our array of iconic boutiques and oh-so-chic locals for instance – they know fashion can be bought, but style is simply instinctive.