The homegrown brand dazzling its customers, Secrets Shhh.

Christy wears jewellery exclusively from Secrets Shhh, Elka Collective Sonnet Coat $599, St Agni Tailored Wool Midi Dress $599

Bold and brilliant basking in the dappled afternoon sun, it’s no secret why these diamonds are a girl’s best friend. Firmly nestled among the trailblazers in ethically, environmentally, and sustainably curated jewellery, Secrets Shhh is a homegrown hero adorning jewellery boxes worldwide.

From humble beginnings born in the Noosa region over 20 years ago, the luxury jeweller now glistens on a global stage. But what sets them apart is the drive to do better.

Chief Marketing Officer Sue Szylvester says it’s the enviable Noosa landscape that propels Secrets in their mission to ditch the mined diamond industry and exclusively source conflictfree stones as defined by the Kimberley Process. “This part of the world is surrounded by pristine national parks, protected wildlife habitats, and world-class waterways, spanning 87,000 hectares as the UNESCO Noosa Biosphere Reserve,” Sue says.

“It is here that we drew inspiration

to redefine the perceptions of mined diamonds, choosing instead beautiful, synthesised diamond and gemstone alternatives that could help to preserve our environment. Our statement to the world continues to gain momentum as luxury jewellery customers seek an alternative to mined gemstones and their impact on the planet,” she says. Seamlessly blending with the woman who emits an effortless elegance, the designs (which include a lifetime guarantee on gemstone brilliance) truly “OWNING A BEAUTIFUL PIECE are a cut above the rest. “Whiter, brighter, cleaner, and greener” Sue says the

OF JEWELLERY diamond simulants, proudly

FROM SECRETS grown above ground, are a IS LUXURY THAT DOESN’T COST smarter, more responsible alternative that don’t compromise on quality.

THE EARTH.” “Owning a beautiful piece of jewellery from Secrets is luxury that doesn’t cost the earth, jewellery crafted in solid golds and sterling silver, and a five star guarantee we stand behind giving you peace of mind,” Sue explains. World-class frosting without the price tag, Secrets’ engagement rings with centre stones of 0.75ct and over cost up to 80% less than the equivalent mined diamond engagement ring meaning customers can loosen the purse strings to indulge in multiple pieces. “We love seeing how our jewellery makes them feel when they try on the pieces and know they can have not just the ring, but the earrings, bracelet, and pendant to match.”

With an incredible breathtaking store experience showcasing hundreds of designs in-store, a highly customised fit, and an offering in yellow, white, or rose gold, it’s rare one would be hard pressed to find their dream ring.

From classic round brilliant to cushion cut, pear shape, heart shape, emerald cut, princess cut, radiant and marquise, the stones are available in every shape imaginable empowering the customer to curate bespoke pieces of jewellery.

In tandem with the desire to elevate customer experience, the industry leaders only plan to progress in an upwards trajectory with their highquality and responsibly sourced jewellery sparkling in more than 20 boutiques across Australia.