Introducing the new and improved LABEL.M available at TONI&GUY CARDIFF

Deeply rooted in almost 60 years of heritage. LABEL.M was created by the founder of TONI&GUY, the late Toni Mascolo and his daughter Sacha Mascolo-Tarbuck with the aim to inspire and nurture professional stylists ‘creativity and individuality around the world. During the last 17 years TONI&GUY has worked backstage at LONDON FASHION WEEK collaborating with fashion mavericks like Giles Deacon, House of Holland and Jean-Pierre Braganza bringing LABEL.M to the forefront of fashion and becoming the official haircare product of London fashion week.

In 2022 LABEL.M has re-launched with a new and improved product range. The new and improved LABEL.M range has been upgraded to deliver results like never before. From BIOCOMPATABLE cleanse & condition formulas to performance-focused styling, the brand is fashion-led with a SUSTAINABLE soul, firmly committed to the integrity and efficacy of ingredients and suppliers. LABEL.M is a global haircare brand, and all products are tested across multiple markets throughout the world. All the products are gender neutral and suitable for all ages.

Our Promise

•To provide tailored attention to every GLOBAL customer’s hair concern.

•To ensure our products deliver EFFECTIVE results every time.

•To give our customers a unique and FEEL GOOD, TAYLOR-MADE experience.

•To make haircare premium, fuss free, effective that simply does good for you, your hair, and the ENVIRONMENT.

•To care for our customers by developing BIOCOMPATIBLE formulas packed with sustainably sourced, high-quality ingredients that deliver even better results for your hair.

•To be customers trusted PERSONALISED haircare product.

Bio Compatibility

All LABE.M products are crafted with naturally derived ingredients and safe synthetics to produce high performance formulations that give effective results. Our products feature exclusive technologies fortified with the finest blends of natural plant and fruit extracts, oils, and vitamins for vibrant, glowing hair. We strongly believe in using only ingredients that directly benefit the hair and scalp. The range of products help protect hair from colour fade and heat damage and are free from parabens, DEA formaldehyde and artificial colours.

Other free from’s products include

GLUTEN FREE - SOY FREE - PHTHALATE FREESULPHATE FREE - VEGAN - UV FILTER

At the fore front of product development, the LABEL.M range is built for the wellbeing of your hair. The redesigned range offers unique and exclusive technologies combined with naturally derived ingredient’s, responsibly harvested from renewable sources, to successfully bridge the gap between sustainable beauty practices and innovative technologies.

Sustainability

We are conscious about the pressing issues facing our planet and are committed to finding sustainable ways of producing products that are as kind to the environment as they are to your hair and scalp. We believe it is our responsibility to ‘do better’ and create positive change. We have vegan and sulphate free ranges, and we champion cruelty free products developed using naturally derived ingredients from sustainable or renewable sources

Our packaging in sow 100% recyclable and made with 30% post-consumer recycled (PCR) plastic. That means we keep the recycling chain going by making use of discarded plastic in our new bottles which can be recycled for future use.

We are committed to ingredient and supplier integrity. Our ingredients are assessed for purity, and our suppliers are vetted for good manufacturing practices to guarantee the high standard from each formulation

The Matrix

Our LABEL.M range includes 50+ haircare and styling products tailored to the individual needs of our clients. Including a colour coded navigation system targeting five primary haircare solutions.

A highly adaptable range, with personalisation based on each individual’s hair needs and style aspirations; you can be certain whatever your hair type, texture or concern -you are going to see empowering results with LABEL.M.

All our product packaging now contains brand icons to communicate key information directly to our consumers such as whether the product is vegan, gluten free, sulphate free recyclable and against animal testing.

Empowering You

LABEL.M celebrates diversity, embraces inclusivity, and admires individuality. Its 2022 campaign ‘Empowering You’ anchors on these values to elevate &empower the creative industry and its clients, celebrating inner and outer beauty beyond age, gender and background

Featured Product

Salon owner Leaon says

Our brand new HERO product is the M.PLEX BOND REPAINING MIRACLE MASK.

The latest technology in the ‘plex’market. It works on a molecular level repairing di-sulphide bonds that are broken when colouring or heat styling the hair. It is also amazing on curly hair. It contains coconut water and Abyssinian oil which nourishes and seals the cuticle. The M.PLEX range is available as a shampoo & conditioner and mask, the perfect at home regime in-between salon visits to keep your hair strong and protected.

Find out more at labelm.com for bookings call 02920232404 online bookings toniandguy. com or download the new toni&guyuk client app from your app store