2 minute read
YOLANDA KINGDON
The Bohemian Welsh Brand Inspired by Dallas
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If you love a flowing bohemian vibe, feathers galore or some fun fringing then Boho Buffalo is most definitely the brand for you!
Boho Buffalo is a unique online boutique specialising in luxury ‘Boho-Chic’ clothing and accessories for authentic, high vibe women. This unique welsh brand blurs the lines between bohemian and western styles in an aesthetic that feels personal with a heightened sense of individuality.
THE STORY This small independent brand, was created by Cardiff based designer Emma-Jayne Lloyd. Her semi precious jewellery and stand out accessories are mainly designed and made in house or outsourced to ethical artisan projects around the globe. The collections are inspired by free spirited fashion from destinations such as Bali, Texas and Ibiza! EJ: I get asked a lot…'How does a Welsh valleys girl end up selling cowgirl boots and Ibiza style fashion?'
After years growing up watching Dallas, I was always a little obsessed with cowgirl couture, Texas accents and turquoise jewellery (and the inevitable crush on Bobby Ewing!)
I discovered a deeper love of southwestern style and a passion for country music on subsequent travels in the US. Shopping boho boutiques Ibiza, Bali and Mallorca inspired me to bring more luxury bohemian fashion to Wales.
After 15 years as a secondary school teacher, I became chronically ill with Fibromyalgia and ME. It was an extremely challenging time but it gave me time to get clear on my dreams and passions. I started to sketch jewellery every day in bed (it was all I could do at that time) and then researched how to set up a business. I also discovered reiki and crystal healing, which added another dimension to my jewellery designs which incorporate high quality crystals. Boho Buffalo is now an all singing all dancing boutique selling boots, bags and clothing as well as my jewellery.
I wanted to create a brand of really wearable and affordable yet glamorous Boho-Western fashion that encourages women to get playful with their wardrobe! There's nothing more powerful than a fully expressed, confident woman. I want every person who wears my pieces to feel that they are making a statement to the world about who they are and find joy in the process. BB is also all about comfort, fluidity and intricate detailing that adds that extra bit of wow factor!
COLLABS Boho Buffalo is the go to stylist for prominent UK country music artists, collaborating on jewellery collections and styling projects. The most recent project ‘Boho Buffalo Collective’ showcased how women of all shapes or sizes can rock the boho western look and encourage them to step out of your comfort zone. The clothing sizes go from XS right up to a 3XL so no one is excluded from feeling like a goddess!
