The future is bright: with

from Style of Wight 69 March and April 2021

Pivoting – an act of desperation?: with Dale Howarth

THE FUTURE IS BRIGHT

By Marnie Janaway BRAND DEVELOPER, RETAIL MENTOR, BUSINESS CONSULTANT

A couple of months into 2021, we are starting to see some light on the Covid horizon.When times are hard, opportunity and innovation can thrive. On our Island, there is a wealth of opportunity for start-ups to act on long-held ideas: plus, though it might seem counterintuitive, economic uncertainty often means that funding opportunities abound, with savvy investors looking to buy into new business talent.

At the moment I am helping Island Refillery, a two-girl crew from Bembridge whose innovative zerowaste doorstop refill service for all your household cleaning needs is set to soar in the current climateconscious environment.

I have been very impressed with their strong environmental ethos: Fi and Jess really walk the walk, organising beach cleans in their spare time and ensuring their business model matches their eco-credentials, by using an electric van for deliveries. My role is to match their passion and ideas with actions and solutions, setting detailed plans and targets for launch and beyond. I have no doubt that they have a very bright future ahead of them.

Email marnie.janaway@iwchamber.co.uk or call 07770 796524. “Marnie is great. With all of her experience in business, especially in retail and sales, she is really helping us with our plans – she is very practical and offers hands-on solutions.” - Fi and Jess, Island Refillery