CONSCIOUS FASHION

There’s more than just style to consider when exploring the latest looks. We can think about the planet’s perspective, too. Sustainable fashion brands use materials from natural or recycled fabrics that require less chemical treatment, less water, and less energy.

At Visual Impact, we continue to make conscious decisions when introducing new brands and buying stock for our next season’s collections. These are some of the ethical brands we stock, and why:

Tread lightly… 23 billion pairs of shoes are made around the world every year.

Too many shoes are being produced and too many end up in landfill. This is why we’re stocking CAMPER. CAMPER shoes are high quality, long-lasting, and consider the planet by trying to use better materials, and when you can’t use them anymore, you can send them back to their ReWorn scheme. Shoes are repaired, inspected, and quality-checked before being donated to communities in need.

Circularity makes our world go round…

LEVIS has joined Fashion for Good, which supports sustainable initiatives, working with the Ellen MacArthur Foundation Jeans Redesign project to help reduce consumption and advance circularity in denim.

The Ellen MacArthur Foundation is setting guidelines for brands and suppliers to make jeans that can be used more, are designed to be made again, and are made of safe, recycled, and renewable inputs. This brings the fashion industry one step closer to achieving circularity at scale.

TIMBERLAND has always been a front runner when it comes to sustainability. Since 1952 they have been committed to preserving the planet. Timberland is following nature’s lead by focusing on circularity and regeneration. Goals for 2030 include: 100% of products to be designed for circularity; 100% of natural materials to be sourced from regenerative agriculture.

Save the rainforests with style…

Cotton on to natural materials…

Choosing natural materials reduces the footprint of our clothes and we can make good choices by examining labels. PART TWO, for example, labels items with a WE CARE tag, to show that they are made from responsibly sourced fibres.

At GANT, as much as 85% of the materials used come from natural fibres. Cotton is the company’s most-used fibre, amounting to 76% of their total material use. Natural materials are renewable and don’t emit microplastics, whilst simultaneously maintaining the quality and durability GANT is renowned for.

Clean dry denim fabric is one of the cornerstones of NUDIE JEANS, so why would they use anything but clean cotton to produce it? All their cotton garments originate from certified organic farming.

FARAH has developed a soft, comfortable, and sustainable edit of men’s 100% cotton clothing.

TRAFFIC PEOPLE and One Tribe are working together to protect rainforests with every purchase you make. When you purchase from Traffic People you automatically save trees in the rainforest and help reduce your carbon footprint.