Success Champions
Change Your Marketing Mindset to Bring in Badass Clients By Lori Lyons
“I need to make more money in my business.” “I network, use social media and post blogs and I do all the right things but still I’m not getting new clients.” “I hate marketing!”
The mistake most business owners make in their marketing is not focusing on the client’s needs.
Sound familiar? You have a negative Marketing Mindset. Let’s change it and watch your business explode and your bottom line grow!
Mindset Shift #1 - Selling is yucky! Let’s clear up a misnomer. Marketing is not selling. The purpose of marketing is to organically get your message in front of your ideal clients. Advertising places your service/ product in front of ideal clients by paying for the positioning of your message. Sales is converting the prospects to actual buying customers once the marketing and advertising brings them in.
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Marketing Mindshift #2 Push the Bruise The mistake most business owners make in their marketing is not focusing on the client’s needs. Previously marketing was about “look how great we are.” Of course, we all know how to sell and market to benefits, but do we market to pain points? Do we “push the bruise” of our client’s pain? What does it mean to “push the bruise?” Imagine you’ve got a small bruise on your forearm. You don’t even notice it’s there because it doesn’t hurt. But take your thumb and imagine pushing in - hard. Now you feel the pain! Get the picture? Pushing the bruise is not a negative thing in marketing speak. It is actually the reason your company and your marketing exist. If you don’t solve a problem for your client better than anyone else, then why should they buy from you? Reset your mindset to be client centered - walk in their shoes - think like they think. Ask yourself this question: I’m going to walk in my client’s shoes - what do my clients really want?
As a realtor I don’t just sell my clients 3 bedrooms and 2 baths. • I sell memories. I sell neighborhoods.
