==== ==== How To Market On Facebook: Facebook Pages For Business http://www.fredquaye.com/ ==== ==== How Do You Advertise on Facebook?
There are so many ways to advertise on Facebook that if youre a newbie to this social network advertising thing, you can easily be overwhelmed. Dont fret. Theres a first time for everything. So how do you go about advertising on Facebook? Lets study the possibilities. If youre broke, how do you advertise on Facebook? For small businesses and nonprofit organizations that dont have the budget, building a fan page is a good way to get their name out there. A simple fan page is in itself a form of advertisement, plus its free. Creating a fan page for a business is similar to creating a profile on Facebook. You add a photo, a link to your website, and other basic company information that you want people to know. Adding a photo of your brand is important because you need to put an image out there that people will recognize and identify with your company. Once you have your fan page up, tell people about it and encourage them to like it, or to click the thumbs-up icon, which signifies their approval or interest in a person, brand, company, or any other entity. Of course, having a fan page doesnt end there. Similar to a personal profile, you need to keep your fan page alive by posting updates, uploading pictures, building your fan base, and engaging your fans. Lets say your company is holding an exhibit and you want to tell the public about it. How do you advertise this on Facebook? You can place an event ad. Whats nice about creating an event on Facebook is that you get to invite your friends. Whats more, if your event is a public one, you can encourage the people you invite to invite their friends as well. If you have a little money to spend on samples, you can do a sampling ad on Facebook. This lets you offer a free sample to anyone on Facebook. This is easy because not a lot of people will refuse a sample, especially if its free and theyre getting it right off their profiles. The payback for sampling ads is when someone who got a free sample of your product posts a status update mentioning your products -- especially if its a positive comment. Then more people will know about your brand. But what if you want to integrate your traditional ads on the social network? How do you use those ads on Facebook? You can do this through the basic like ad. A basic like ad is really just your regular ad, only its shorter and simpler. Your goal is to get people to like your ad because when they do, this action is posted as an update on their wall. Their friends and contacts see this update
and will know about your brand and might even like it themselves. The like ad lets you choose the kind of people you want to advertise to, so you can narrow down your choices according to their geographic location and interests. Another way to gain followers and fans on Facebook is through the poll ad. The advantage of this type of advertising is that it allows you to reach Facebook users who are not fans of your business page. It involves asking a question to a Facebook user, who then selects an answer from a dropdown list. Once the user has selected an answer, the user will see statistics on the answers of other Facebook users. The fan page, the event ad, the sampling ad, the basic like ad, and the poll adthese are just some of the many different ways that you can advertise your brand on Facebook. As you go along, youll find myriad ways of reaching out to potential buyers and consumers. The possibilities are exciting!
==== ==== How To Market On Facebook: Facebook Pages For Business http://www.fredquaye.com/ ==== ====