PRESENTING, PERSUADING AND WINNING
Whether you’re dealing one-on-one, or in a meeting, talking with a prospect in person, or on the phone, or even using the unprecedented reach of webinar and online video technologies to contact your audience, there’s a problem with classic presentation model that’s built in from the start.
According to a recent survey of NON-buyers following a corporate sales presentation: • 78% said presentations are “boring” information • 63% said they tune out after eight minutes • 44% said presentations are a waste of time In fact, ONLY 17% said that presentations persuade them to take any action at all!
Now I don’t know about you, but it’s hard to persuade people to do ANYTHING if you are boring to listen to, even if it’s in their best interest to follow up on your suggestions.
If your presentation lacks a clear outcome, doesn’t engage your listener, or fails to ask for a commitment, it won’t produce results beyond a lukewarm reception or the dreaded, “We’ll think about it and get back to you” response you’ve heard too many times already.
If your livelihood depends on keeping your sales-closing ratios up in spite of the so-called “new economy” we’re living in, you know it’s critical to stay on the cutting edge of effective persuasion and presentation techniques.
Anything less, and your competitors have already won.
One of the ways to radically boost your outcomes is to tell your sales story more effectively.
As you already know, you must be able to tell your personal story, your company story and the story of your product or service with passion and precision if you hope to communicate effectively.
And to produce results that far exceed the average.
Continuation On Part 2
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