Allure Magazine

ALLURE Magazine

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ALLURE Magazine

SBD SUBSCRIPTION SERVICES

Product Specifications Allure - American Edition Format - Magazine Frequency - 6 x Per Year Subscription Period - 1 Year Retail Price - Rs. 4,200.00 Overview Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 5.3 million and an average monthly online audience of 8.3 million. Allure’s mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.

Allure is an American women’s magazine focused on beauty, published monthly by Conde Nast in New York City. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by Allure’s staff.

In 1990, S.I. Newhouse Jr., chairman of Condé Nast, and then editorial director Alexander Liberman approached Linda Wells to develop a concept they had for a beauty magazine. At the time, Wells was the beauty editor and the food editor at The New York Times Magazine.

The magazine’s prototype was shredded shortly before the scheduled launch date and, after overhauling everything (including the logo), Allure made its debut in March 1991 designed by Lucy Sisman. The magazine’s original format was oversize, but this prevented it from fitting into slots at grocery-store checkouts and required advertisers to resize their ads or create new ones. After four issues, Allure changed to a standard-size glossy format.

ALLURE Magazine

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